Manage the national operation in order to enhance its results and improveoperational efficiency through analysis and action plans;Management of the entire Funnel in its performance, efficiency and results throughKPIs;Management and elaboration of OKRs, KPIs, metrics and BPs.Leadership of the evaluation, quality and research team composed of 80 people.Build and improve the processes between the operational and commercial areas;Develop and implement indicators that assess productivity, processes, efficiencyand quality of the operation;Create, suggest and propose actions based on the analysis of indicators,contributing to the development of projects and consequently the business withplanning, strategy and control;Design strategies and action plans to assess and reduce the improvement ofindicators;Design and report of weekly performance with result indicators directly to the board;

- Co-Responsible for Business Development and Planning (Benchmarking, Branding, Storytelling, SmartPack) and implementation of the e-commerce platform;- Management of the online sales team (Sales funnel - Leads, Opportunities, Fulfillment and Resale) and offline (Prospecting, Contact, Qualification, Presentation, Sales and After Sales);- Responsible for the performance control of goals and objectives (OKR, KPIs and Metrics) online and offline (CPV, TM, OTIF, CAC, LTV, Ratio, Recovery Time, M/DAUS, NPS, MRR among many others);- Budget Manager (monthly, quarterly, semiannual and annual), P&L control, contribution margin, net profit margin;- Machine Learning Management with Journey, Experience and Customer Success and its indicators (Customer Satisfaction Score (CSAT), Average service time, Average waiting time, Abandonment rate, NPS (Net Promoter Score), SPS (Service Partner Satisfaction ), Initial response time, FCR (First Call Resolution);- Responsible for the Report with Data Analysis (SQL, PowerBI, Analytics, Linx, WP, GSuites);- Prospect of strategic business partnerships;- Development and improvement of processes and problem solving;

- Planning and Implementation of the automation project, modernization and innovation of the manufacturing plant, tripling production capacity;- Responsible for Performance Control of production and logistics goals (KPIs and Metrics) such as NPP (number of products produced), RPB (roast production breaks), CH2P (Man Hour Cost per Production), CRR (Commodity Return Rate ), Downtime, Level of production capacity used, CPS (cost of product sold), TCP (total cost of production), Inventory Turnover, Contribution margin, among many others;- Technical participation in the development of new products;- Attracting, managing and developing people and strategic business partnerships;- Development and improvement of processes;

- Strategic sales development with C-Level;- Guide and develop the sales and promotion team;- Implement and execute sales methodologies aimed at large accounts and small retail;- Implement and execute outbound prospecting methodologies together with marketing.- Analysis of indicators and performance metrics for decision making;- Report on the area's results, metrics and performance indexes;- Work with sales executives in negotiations with large customers;- Participation close to HR in the selection process for new members;- Lead the team in search of surpassing goals and objectives;- Prospect and develop new businesses with small, medium and large retailers.