As Product Manager for the Foundation and CDP Squads, I was responsible for building a new CDP product from the ground up.- Successfully implemented Agile Scrum methodology across all Squads, enhancing collaboration and efficiency- Defined and executed the company's product strategy, aligning it with business objectives and market demands- Developed the Product Vision and crafted a compelling Product Pitchdeck- Defined a robust Go-to-market strategy- Experienced in market research, competitor analysis, and UX Benchmarking- Validated design prototypes and wireframes- Prioritized initiatives and managed the product backlog- Wrote comprehensive User Stories and product requirements documents

I worked as Product Manager at Accreditation Squad, responsible for all entry, accreditation and configuration of customers in the digital environment of Stone, one of the largest payments companies in Brazil.My mission was to ensure that the creation and configuration of retailers with different needs and acquisition channels occurred in a fluid and integrated manner with the Company's other processes and products. The team was responsible for APIs that were used by Stone's internal services and external customers, including the largest marketplaces in the country.- Management of multiple stakeholders from different areas in support of the vision and product strategy, unfolding strategic planning into tactical planning- Weekly alignment with stakeholders and senior leadership providing visibility on product strategy and cross project evolution- Prioritization of the backlog to align medium and long-term strategic planning with continuous improvements- Construction of user stories, product documentation and FAQ- Gathering requirements and business rules- Definition of OKRs and KPIs related to accreditation, API performance and integration of new products- Monitoring product metrics through tools such as Metabase and Looker- Responsible for discovering new features and business opportunities- Regulatory adjustments to Compliance, KYC, AML and Central Bank regulations- Mapping and building the payment bank account creation flow and integration with the Banking as a Service platform- Migration of CI/CD flows to the Company's platform

Product Manager at corporate health healthtech, I led a multidisciplinary engineering and design team focused on business efficiency and scaling the product using Lean methodology. We were responsible for allowing an increase of more than 540% in the number of appointments without increasing operations headcount or impacting infrastructure and availability indicators.- Creation and implementation of a strategic roadmap, providing a medium and long-term vision for the board and founders- Backlog prioritization aiming for continuous delivery in each sprint- Management of internal and external stakeholders- Conducting presentations and alignment ceremonies with the entire company to talk about the culture and product vision- Conducting research and interviews with internal and external users- Market benchmarking and competition analysis- Identification and mapping of demands, functionalities and new opportunities- Leadership of the Discovery process with the UX Design team- Implementation of a digital B2B acquisition journey- Automation of the exam scheduling flow and self-scheduling- Reduction of Time to Value by more than 5x- Construction of the communication journey with patients, doctors and clinics- Implementation of clinic geolocation- Regulatory adequacy and integration with eSocial, a Federal Government platform

I worked as a Product Manager at Squad Integrations, an agile and multidisciplinary team. Our mission was to build a technical platform product that would allow other technology teams to consume key integrations with external services in a standardized and scalable way, mitigating risks in critical systems with a high level of reliability.This way, ensuring that our systems are more scalable and enabling our internal and external users to have the same fluid experience with all our tools.- Implementation and integration of the Salesforce CRM platform (Sales Cloud, Service Cloud, and Marketing Cloud)- Squad leadership and conducting team ceremonies- Stakeholder management- Backlog prioritization- User Stories- Responsible for the product vision and medium and long-term strategic roadmap- Planning of sprints and releases from the strategic roadmap using Scrum- Definition and monitoring of metrics and status reporting for C-Level- Interaction with internal and external users and customers- Building the user experience with our communication channels- Partner with the Engineering and UX & UI Design team- Participation in the development process from Discovery, Ideation, Prototyping, and Delivery

As a Business Intelligence Analyst, I led projects with agile methodologies using Kanban. I worked with all areas of the company, mainly operations and business teams, aiming to execute continuous improvement in processes, implementation of new tools and processes, metrics leadership, and project management.The structuring of these processes, implementation of integrations, and execution of automation enabled the company to achieve 1,000% growth during the pandemic, new business units were created and new products were launched to the market.- Participation with the technology squads with Product, Engineering, and UX & UI Design- Writing User Stories, documentation, and product requirements- Leadership of OKRs and KPIs- Analysis of quantitative and qualitative data with SQL- Data collection and user feedback- Availability of reports with Looker, Metabase, Google Sheets, and Excel- Execution of A/B tests to validate hypotheses- Implementation of Help Desk / Service Desk- API integrations- Project management- Implementation of the NPS methodology- Problem-solving and data-driven decision making- Definition and mapping of financial flows for granting credit and funding in capital markets

I worked on the structuring of the Marketing team with a focus on growth and retention of B2B customers. Using inbound and outbound strategies with a focus on results, combined with process automation, we enabled the client portfolio to grow exponentially with a reduced team.By testing new acquisition strategies and experimenting with new personas, we were able to detect new markets and define a product market fit for our access to education solutions.- Definition and implementation of sales processes for B2B customers- Implementation of continuous improvement in sales processes and customer success- Improvements in HubSpot CRM implementation and performance- Modeling new data structures in CRM- Communication and management of demands with stakeholders- Automation of communication processes and workflows- Execution of A/B tests and audience segmentation- Measurement of results and performance indicators- Definition and monitoring of the main KPIs of the Sales and Marketing area- Data analysis of inbound and paid media campaigns- Availability of reports and dashboards- Integration with analytics platforms- Planning Inbound Marketing strategies for organic attraction of B2B customers

Provi is a fintech with a solution for accessing education in Brazil, providing opportunities for those who want to teach and for those who want to learn.I started my journey at Provi in ​​the early days of the startup's operation. At that time, the company had less than 5 employees and was located within the C6 Bank office, where it was one of the startups incubated in the Opp acceleration program.I was responsible for creating the Marketing area and its first activities, structuring processes and tools to establish good communication and relationship with our main stakeholders - investors, schools, and students -, in addition to promoting our brand to external vehicles.- Implementation of HubSpot as a CRM and automation platform- Branding strategy and definition of personas and brand archetype- Surveys and interviews with users to define branding- Community strategy definition and planning- Creation of social media and communication channels for the company- Relationship with investors, press, and B2C and B2B customers- Planning and execution of content strategy for social media, blog, email marketing, and press releases

Fintech holding of a hub of solutions and technologies in blockchain, aiming at the greater adoption of technology in people's day to day. I worked as the person responsible for the area of events and relationships with influencers and niche news portals.- Events: responsible to plan, organize and execute events, such as Retail Conference 2019, VII BitConf and meetups held at the company's office - Public Relations: Press Office activities in maintaining the relationship with news portals and writing press releases - Community Management: managing relationships with influencers, relevant stakeholders and market players

I performed the company's Social Media role, being responsible for all actions carried out on social networks, from planning to monitoring results and Community Management, engaging with followers and maintaining good relationships with influencers and press specializing in technology and financial markets.- Social Media Planning: Facebook, Instagram (Stories and Feed), LinkedIn, Twitter and YouTube - Content Planning: monthly planning for social media channels and corporate blog - Social Media Monitoring: monitoring and analysis of data about posts and brand profiles growth using metrics such as followers, reach, impressions, engagement, shares, comments and reactions - Social Monitoring: identify and respond to comments about the brand inside and outside the company's official channels - Social Listening: collect data on interactions in social networks to generate insights and reports of engagement and brand reputation - Influencer Marketing: mapping, relationship with influencers and campaign management with dozens of influencers from different reaches and audiences - Community Management: build and manage relationships with the stakeholder community, manage customer group on Facebook, participate in digital community groups as the company's Community Manager and encourage engagement with followers through rewards and gifts - Public Relations: writing and sending press releases, relationship with news portals and newspapers - Agency tracking: follow up with advertising agencies and validation of content for SEO

I worked as an inbound customer service agent for SAC and technical support for the Avianca airline website.- Customer service- Conflict resolution- Focus on customer experience using Customer Experience techniques- Technical support and assistance to customers to use the site

I started my journey as a collection agent with active and receptive service at AES Eletropaulo, focusing on customer service and debt recovery and negotiation.I also worked as a Vivo sales agent with active service, achieving upsell goals and acquiring new customers, helping to segment, classify and clean the base of contacted leads.- Upsell from existing customers- Sales targets- Acquisition of new customers- Lead segmentation- Classification and cleaning of the contacted leads database- Customer service- Debt negotiation