Felipe Ferrari Email & Phone Number

São Paulo, Brazil

Technical and analytical consultant, supporting the sales area - with a focus on attracting new customers - and the service/retention area - with a focus on expanding the scope of work of the customer base.Understand the needs of potential clients for pre-sales pitching of advantages and benefits of the SASS solution and influence/drive the sale. Direct relationship with customers/prospects to present the benefits of the platform, connecting it with the challenges of the company/industry, training them on best practices and technical guidance on analysis and insights.Elaboration of digital trends studies including industries and events analyzes, such as BBB or the impact of Covid on digital media.Responsible for internal onboarding trainings, technical support and dissemination of platform updates, news, and roadmap.Conducting Webinars to educate the market and increase recognition of the company's solutions.Support for the PR team, by sending studies of markets and specific events, and participating in interviews with journalists on digital marketing topics.Regional technical expert representative for global alignment meetings to exchange best practices and feedback for development and product teamsStudy and analysis of competitors to highlight differentials and advantages of Emplifi’s platform.

Manage the team and workflow of the area;Responsible for guarantee the quality on deliverys.Customer relationship, support and retention Internal and external trainingsDigital media campaigns optimization (Performance and branding)Define KPIs and metrics based on business goalsIdentify new business opportunities on existing clientsMain Clients: AmBev (Skol, Guaraná Antarctica, Brahma, Budweiser, among others), Pepsico (Pepsi, Gatorade H2OH), Havaianas, Honda, Pepsi LatAm (Mexico, Venezuela, Argentinas and 8 other countries).

Customized reports with metrics relevant to the KPIs of each client; • Structuring and mapping websites;• Development of metrics, reports and projects;• Data presentations and corporate presentations on clients;• Training clients on the use of Adserver and WebAnalytics tools.• Main Clients: Volkswagen, Pepsi, Bauducco, Webmotors, Renault.

Master Of Business Administration - Mba, Marketing E Inteligência De Negócios Digitais

Education record