Felipe Fontoura Email & Phone Number

Mountain View, California, United States

• Triage and resolve complex escalations reported by internal and external stakeholders (Government requests, community partners, leadership, etc)
• Coordinate and mobilize resources to respond to crises across global XFN teams including Public Policy, Legal, Product, and Engineering
• Lead postmortems and ad-hoc analyses to drive system, process, and policy improvements resulting from Trust & Safety incidents
• Understands and enforces policy guidance across 12 issue verticals
• Collaborate with global hubs (EMEA, APAC) to conduct monthly insight reports to leadership

San Francisco Bay Area

• Responsible for Acquisition, Analytics, Community Engagement and Moderation.
• Drive and scale customer acquisition. Paid and organic.
• Manage acquisition funnel, media optimization, including A/B and multivariate testing.
• Lead messaging program in order to retain users (tool: CleverTap).
• Hands-on analysis of quantitative data to continuously improve in-app conversion (tools: Amplitude and internal proprietary tool).
• Work closely with Design, Product and Engineering team to improve the product.

San Francisco Bay Area

Menlo Park

• Responsible for improving quality of data for PDI (Product Data Integrity)team.
• Analyze and categorize content to improve machine-learning model.
• Identify patterns and provide feedback to engineers to help improve data quality
• Manage daily workflow for numerous experiments and projects

Mountain View, CA

• Responsible for the overall quality and accuracy of Google Maps Brazil data.
• Understand consumer behavior through user interface improvement studies and data analysis
• Create country-specific workflows and policies to facilitate smoother data editing and quality control
• Identify potential issues and work with engineers to improve user experience
• Provide ongoing local knowledge support to different client teams
• Use SQL to gather geographical data

San Francisco Bay Area

• Analyze Twitter profiles and content to identify and manage abusive content
• Investigate content in Brazilian Portuguese (including regional dialects) to understand context, identify abusive content and take action.

San Francisco Bay Area

• Responsible for improving company’s organic search results and outreach to webmasters for search engine optimization (SEO).
• Research, identify and contact relevant sites to build high quality off-site back links
• Contact point and collaborator with third-party agency implementing company’s SEO strategy

San Francisco

Rio De Janeiro Area, Brazil

• Responsible for developing online strategies for an offline marketing campaign for shopping mall in Vitória, ES, Brazil.
• Managed online and offline marketing campaign for new shopping mall, which resulted in 31% increase in customer flows.
• Developed social media accounts (Facebook, Instagram), engaged with followers of commercial and residential projects.
• Created a successful Instagram photo contest for new shopping mall, which resulted in an 85% in followers within 30 days, Facebook followers grew by 9% during the same period.
• Partnered with an NGO to produce a circus outside the mall, which resulted in increased customer traffic and brand awareness.

Rio De Janeiro Area, Brazil

• Responsible for migration to online banking platform and for creating appealing design of capitalization bonds (i.e. premium saving bonds), Brasilcap’s main product.
• Produced the RFP to hire agencies, managed the entire RFP process and delivered the agency recommendation ahead of schedule.
• Assisted migration from offline to online banking platform featuring all company products, mobile applications, social media campaigns and e-commerce.

Rio De Janeiro Area, Brazil

• Responsible for understanding user’ behavior at group buying startup with innovative business model.
• Improved company’s online customer service via email, Facebook and Twitter.
• Analyzed customer service log in order to deliver right message to users.
• Conducted and analyzed market survey to understand consumer perception of unique business model.
• Created content for blog on consumer behavior in group buying industry.

Analyzed social media activity and fan/follower behavior to inform marketing strategy. Researched and analyzed market competition.

Master In International Marketing, Marketing

Activities and Societies: Digital Marketing Club

Communications, Publicty, Marketing, Advertising