Felipe Fontoura Email & Phone Number

Mountain View, California, United States

• Triage and resolve complex escalations reported by internal and external stakeholders (Government requests, community partners, leadership, etc)• Coordinate and mobilize resources to respond to crises across global XFN teams including Public Policy, Legal, Product, and Engineering• Lead postmortems and ad-hoc analyses to drive system, process, and policy improvements resulting from Trust & Safety incidents• Understands and enforces policy guidance across 12 issue verticals• Collaborate with global hubs (EMEA, APAC) to conduct monthly insight reports to leadership

San Francisco Bay Area

Responsible for Acquisition, Analytics, Community Engagement and Moderation.• Drive and scale customer acquisition. Paid and organic.• Manage acquisition funnel, media optimization, including A/B and multivariate testing.• Lead messaging program in order to retain users (tool: CleverTap).• Hands-on analysis of quantitative data to continuously improve in-app conversion (tools: Amplitude and internal proprietary tool).• Work closely with Design, Product and Engineering team to improve the product.• Responsible for in-app community support and engagement.• Gather qualitative data from users for better product decisions.• Drive user engagement (and retention) with fun marketing campaigns (challenges, games, contests, etc).• Work together with a Brazilian PR agency to drive outbound communication and help with organic acquisition.• Responsible for the Moderation team.• Manage overseas moderators.• Created a training program for new moderators.• Traveled to Brazil to lead the training program.• Moderation is no longer an issue.• Responsible for localization and Internationalization of the product.• Oversee Portuguese and Spanish translation.

San Francisco Bay Area

Menlo Park

Responsible for improving quality of data for PDI (Product Data Integrity)team.• Analyze and categorize content to improve machine-learning model. • Identify patterns and provide feedback to engineers to help improve data quality• Manage daily workflow for numerous experiments and projects

Mountain View, Ca

Responsible for the overall quality and accuracy of Google Maps Brazil data.• Understand consumer behavior through user interface improvement studies and data analysis• Create country-specific workflows and policies to facilitate smoother data editing and quality control• Identify potential issues and work with engineers to improve user experience• Provide ongoing local knowledge support to different client teams• Use SQL to gather geographical data

San Francisco Bay Area

• Analyze Twitter profiles and content to identify and manage abusive content• Investigate content in Brazilian Portuguese (including regional dialects) to understand context, identify abusive content and take action.

San Francisco Bay Area

Responsible for improving company’s organic search results and outreach to webmasters for search engine optimization (SEO).• Research, identify and contact relevant sites to build high quality off-site back links• Contact point and collaborator with third-party agency implementing company’s SEO strategy

San Francisco

Rio De Janeiro Area, Brazil

Responsible for developing online strategies for an offline marketing campaign for shopping mall in Vitória, ES, Brazil. • Managed online and offline marketing campaign for new shopping mall, which resulted in 31% increase in customer flows.• Developed social media accounts (Facebook, Instagram), engaged with followers of commercial and residential projects.• Created a successful Instagram photo contest for new shopping mall, which resulted in an 85% in followers within 30 days, Facebook followers grew by 9% during the same period.• Partnered with an NGO to produce a circus outside the mall, which resulted in increased customer traffic and brand awareness.

Rio De Janeiro Area, Brazil

Responsible for migration to online banking platform and for creating appealing design of capitalization bonds (i.e. premium saving bonds), Brasilcap’s main product.• Produced the RFP to hire agencies, managed the entire RFP process and delivered the agency recommendation ahead of schedule. • Assisted migration from offline to online banking platform featuring all company products, mobile applications, social media campaigns and e-commerce.

Rio De Janeiro Area, Brazil

Responsible for understanding user’ behavior at group buying startup with innovative business model.• Improved company’s online customer service via email, Facebook and Twitter.• Analyzed customer service log in order to deliver right message to users.• Conducted and analyzed market survey to understand consumer perception of unique business model.• Created content for blog on consumer behavior in group buying industry.

Analyzed social media activity and fan/follower behavior to inform marketing strategy. Researched and analyzed market competition.

Master In International Marketing, Marketing

Activities and Societies: Digital Marketing Club

Communications, Publicty, Marketing, Advertising