Felipe Castro Email & Phone Number

France

Paris, Ilha De França, França

Paris E Região, França

Hamburg E Região, Alemanha

• International Brand Manager at Schwarzkopf Professional's Global Hair Color team, responsible for BLONDME and FIBREPLEX brands.
• Categories: Hair Color, Hair Care and Hair Form;
• Creative product development: writing of new product concepts, formula & packaging briefs + steering performance tests;
• Building strong innovation pipeline;
• Creative brand communication development: strategy, agencies brief, layouts approval;
• Market Research analysis (Ad hoc, database, trend reports);

São Paulo, São Paulo

• Responsible for strategic projects on new markets, new brands & new channels (Marketing, Branding and Product Development).
• Categories: Fragrance, MakeUp, Hair Care and Skin Care;
• Product development: writing of new product concepts, formula, fragrance & packaging briefs + performance tests;
• Defining product portfolio (categories mix) & price positioning;
• Digital & Retail strategies: KPIs definition, storytelling, cross-media campaigns, content and merchandising approach;
• Market & Consumer Research analysis (Ad hoc, database, trend reports);

Rio De Janeiro Area, Brazil

• Responsible for the French Brands Marketing Development on the Brazilian HUB shaping L’Oréal Professionnel and Kérastase global strategy, portfolio and image to the local market.
• Writing of new product concepts and communication development (strategy, brief agencies, contract negotiation, casting and layouts approval, shootings monitoring);
• Writing of formula, fragrance and packaging briefs + performance testing;
• Creation of launching tools: marketing dossier files, communication universe, technical guidance, PR approach;
• Price recommendation and sales analysis;
• Tracking of competitor’s activities and trend anticipation.

Development of Creative Strategy and Branding guidelines for different clients such as FLORA Cosméticos, TATIL Design, INTER B and ZEE.DOG, as well as new entrepreneurs.

Rio De Janeiro Area, Brazil

• Responsible for the French Brands Marketing Development on the Brazilian HUB shaping L’Oréal Professionnel and Kérastase global strategy, portfolio and image to the local market.
• Writing of new product concepts and communication development (strategy, brief agencies, contract negotiation, casting and layouts approval, shootings monitoring);
• Writing of formula, fragrance and packaging briefs + performance testing;
• Creation of launching tools: marketing dossier files, communication universe, technical guidance, PR approach;
• Price recommendation and sales analysis;
• Tracking of competitor’s activities and trend anticipation.

Rio De Janeiro Area, Brazil

• Implementation and local adaptation of Matrix brand strategy in Brazil – Biolage (hair care) and Relaxima (texture) ranges:
• Strong launches' implementation;
• Building promotional plans to animate core ranges;
• Operating full marketing mix activities;
• Steering category's budget and continuous market analysis.

Rio De Janeiro Area, Brazil

• Development of Creative projects including: Branding, Brand Experience, Shopper Marketing and Packaging.
• Market analysis, Consumer research & Trends forecast;
• Branding and Identity development;
• Writing of Product Concepts and Brand content;
• Creation of Shopper Marketing Strategies;
• Development of Brand Experience approaches.Clients: COCA-COLA (Brazil and Latin America), PROCTER & GAMBLE (Brazil and Latin America), UNIMED, NATURA, TIM, NOKIA, WAL-MART and BRITISH AMERICAN TOBACCO (Brazil, Asia and.

International clients: BRITISH AMERICAN TOBACCO (Asia and Latin America) and PROCTER & GAMBLE (Latin America).

Counseling on Intellectual Property matters including trademark applications, copyright and unfair competition reporting for international clients such as L’ORÉAL Group, STARBUCKS and DECATHLON.

Master Degree - Strictu Sensu, Business & Marketing

Merit-based scholarship

Bachelor, Communication, Marketing And Advertising

Lengua Y Cultura Españolas

Bachelor, Law

Langue Française

High School