The Barão Group is one of the largest toy conglomerates in Brazil, including Centro Atacadista Barão, the leading toy distributor in the country and the largest Mattel reseller; Alfaness, responsible for logistics; Fun Industry, which develops and manufactures toys; and Toy Mania, the second-largest toy e-commerce in Brazil.I was responsible for the development of data models using SQL and the construction of dashboards with Microsoft Power BI, meeting the needs of all business units… Show more The Barão Group is one of the largest toy conglomerates in Brazil, including Centro Atacadista Barão, the leading toy distributor in the country and the largest Mattel reseller; Alfaness, responsible for logistics; Fun Industry, which develops and manufactures toys; and Toy Mania, the second-largest toy e-commerce in Brazil.I was responsible for the development of data models using SQL and the construction of dashboards with Microsoft Power BI, meeting the needs of all business units, including controlling, sales, HR, e-commerce, and logistics. I worked on the development of ETL processes and data collection, ensuring that information was loaded optimally, maintaining integrity and efficiency.In S&OP (Sales & Operations Planning), I developed and standardized essential metrics, which were integrated into the dashboards, ensuring accurate and actionable data to drive business performance. I also created predictive models and machine learning algorithms to improve forecasting and decision-making, always aligning operations with the company's strategic goals.In addition to developing these solutions, I was responsible for training the entire company in the use of these tools, ensuring that employees across all sectors understood and applied best practices in workflows and data analysis. I developed detailed process documentation, facilitating the continuity and standardization of activities.I actively participated in meetings with senior management, proposing innovations in the company's systems and processes, always focusing on continuous improvement and the integration of data across various sectors. Show less

Responsible for developing websites and systems using Python and Flask. This involves designing, implementing in Linux, and maintaining web applications. Chatbot application using Whatsapp by scrap and API.

Fast Shop is a renowned Brazilian retail chain specializing in electronics and appliances, with over 80 physical stores and an online presence through its website and app. It offers a unique shopping experience with services such as ultra-fast delivery, Click and Collect, and Scan, Pay & Go. Founded in 1986, the company has expanded to major Brazilian capitals and launched Brazil's first Apple Premium Reseller in 2008.Responsible for providing daily information to the entire supply… Show more Fast Shop is a renowned Brazilian retail chain specializing in electronics and appliances, with over 80 physical stores and an online presence through its website and app. It offers a unique shopping experience with services such as ultra-fast delivery, Click and Collect, and Scan, Pay & Go. Founded in 1986, the company has expanded to major Brazilian capitals and launched Brazil's first Apple Premium Reseller in 2008.Responsible for providing daily information to the entire supply chain team, including procurement, delivery scheduling, distribution, store replenishment, distribution centers, and reverse logistics. Developed and automated reports, kpis and dashboards in Power BI to enhance visibility and decision-making processes based on data collect and ETL. Created comprehensive data models in Power BI to support various supply chain functions. Conducted ad hoc and dynamic data analysis using Power BI, Excel, and Access to address specific business needs and improve operational efficiency. Show less

Responsible for providing daily information to the entire supply chain team, including procurement, delivery scheduling, distribution, store replenishment, distribution centers, and reverse logistics. Developed and automated reports, kpis and dashboards in Power BI to enhance visibility and decision-making processes based on data collect and ETL. Created comprehensive data models in Power BI to support various supply chain functions. Conducted ad hoc and dynamic data analysis using Power BI… Show more Responsible for providing daily information to the entire supply chain team, including procurement, delivery scheduling, distribution, store replenishment, distribution centers, and reverse logistics. Developed and automated reports, kpis and dashboards in Power BI to enhance visibility and decision-making processes based on data collect and ETL. Created comprehensive data models in Power BI to support various supply chain functions. Conducted ad hoc and dynamic data analysis using Power BI, Excel, and Access to address specific business needs and improve operational efficiency. Show less

Developed logistics reports and participated in the contracting of carriers. I created KPIs and indicators to analyze the entire transportation area, including e-commerce transportation, less-than-truckload (LTL) transportation, and full-truckload (FTL) transportation. Developed and implemented a logistics data analysis department, managing all transportation operations and working closely with the IT department to develop a Transportation Management System (TMS) that incorporated intelligence… Show more Developed logistics reports and participated in the contracting of carriers. I created KPIs and indicators to analyze the entire transportation area, including e-commerce transportation, less-than-truckload (LTL) transportation, and full-truckload (FTL) transportation. Developed and implemented a logistics data analysis department, managing all transportation operations and working closely with the IT department to develop a Transportation Management System (TMS) that incorporated intelligence to determine the best carrier for each shipment based on service levels, freight costs, and delivery times. I contributed to a 25% reduction in freight costs over four years. I also developed an automated freight invoice auditing system with the IT department, replacing the previous Excel-based process. Show less

Developed and updated monthly logistics reports from the perspective of a shipper, including analyses of freight costs, evaluation of carrier service levels, delivery incidents, on-time delivery, and transported volume. I conducted evaluations and negotiations with new partners, aiming to reduce costs and increase logistical operational efficiency.