- Founded and expanding a marketing consultancy specialized in the medical sector, offering campaign planning, sales analysis, social media management, and website creation.- Developed innovative strategies that resulted in an increased client portfolio, including doctors and clinics, significantly expanding our market presence.- Implemented digital marketing solutions that optimized online presence for medical professionals, improving audience engagement and conversion rates.Skills: Media Relations · User Experience (UX) · Search Engine Optimization (SEO) · Website Management · Digital Media · SEO Copywriting · Strategic Planning

- Directed, filmed, edited, and finalized the "Health in Focus" program, contributing to an increase in regional audience numbers.- Led the production team in creating relevant content that strengthened the broadcaster's presence in the health segment, establishing strategic partnerships with industry companies.Skills: TV Direction · Video Editing · Scriptwriting · Television Production

- Managed the marketing and communication strategy, including social media and commercial development, to strengthen the broadcaster's brand and promote its programs.- Coordinated promotional campaigns and events, resulting in a significant increase in the broadcaster's visibility and audience engagement.Skills: Television Direction · Marketing Strategies · Planning

- Developed and executed internal marketing campaigns in collaboration with HR, focusing on improving productivity, reducing turnover, and decreasing absenteeism.- Implemented employee engagement initiatives that strengthened organizational culture and improved internal climate.Skills: Internal Marketing · Marketing Communications · Productivity Improvement

- Developed scripts and conducted journalistic research, identifying regional events of interest, resulting in exclusive stories for the program.- Contributed significantly to the coverage of local events, enhancing the broadcaster's profile in the Durham region through impactful reporting.Skills: Research Skills · Scriptwriting · Journalistic Integrity · Storytelling · Event Coverage · Local Knowledge · Impact Reporting

Led the marketing and communication strategy for group companies in the television and travel sectors, expanding market presence and strengthening brand identity.Successfully coordinated integrated marketing campaigns that increased brand visibility and improved sales and consumer engagement.Skills: Tourism Marketing

- Directly involved in marketing and sales campaigns for prominent sports entities such as the Buffalo Bills (NFL) and Toronto Raptors (NBA), contributing to increased ticket sales and brand visibility.- Participated in the development of marketing strategies and brand management for sports teams and athletes, enhancing their recognition in the Canadian market.- Key entities in collaborative projects: Golf Canada, Soccer Canada, Buffalo Bills, Phoenix Suns, NHL, CFL, Toronto Argonauts, Major League Soccer, Tennis Canada.Skills: Sports Sector · Sports Marketing

- Managed marketing, social media, and product development areas, including packaging creation and promotional campaigns, strengthening brand images in the pharmaceutical market.- Led the development and control of media plans, as well as negotiations with media outlets, optimizing advertising investments and achieving greater campaign efficiency.Skills: Merchandising · Pharmaceutical Packaging