Felippe Guerra Email & Phone Number

Rio De Janeiro, Brazil

Canada

Austin, Texas, Estados Unidos

• Execution of paid advertising campaigns in Google Ads, Meta, LinkedIn Ads, Bing and Reddit Ads.• Orchestrated cross-platform remarketing campaigns across multiple advertising channels.• Executed seasonal geolocation targeted campaigns for specific b2b events;• Implemented a third-party protection tool (ClickCease) to prevent bots, click farms, competitors, and spam clicks, which saved us an estimated 17% of the total annual budget just in invalid clicks;• Utilized audience segmentation, website-specific pages, and custom lists to tailor different content experiences designed for customers at different stages of the funnel;• Designed SEO strategies to improve ranking on SERP (using SEMRush for website audit and organic keyword research);• Constantly taking leverage of AI using ChatGPT (with AIPRM tools) for general marketing tasks; Copy.ai for copywriting and Koala.sh for generating meta titles and descriptions optimized for search engines;

Austin, Texas, Estados Unidos

• Managing paid advertising campaigns for over 3 different SaaS products across multiple ad platforms;• Data and metrics analysis to constantly optimize CPA;• Analysis of SEO metrics and organic keywords researching ('low-hanging fruits' keywords);• Manage multiple quarterly Ad Accounts budgets;• Weekly report on campaigns metrics and effectiveness;• Strong understanding of media planning and buying, working side to side with the Production marketing team and the Sales team, with a track record of successful campaigns;

Global

Pinça Digital is a digital marketing agency focused on providing Paid Advertisement Services to companies in Brazil and around the globe. Some of our clients include: e-commerce brands, B2B companies; service providers, coding bootcamp and online education schools. My activities as Founder include:• Execution and optimization of paid advertising campaigns in Google, Meta, LinkedIn and Tik Tok Ads;• Tracking implementation of all platforms (mostly via Google Tag Manager);• Weekly Meetings with clients to show campaign progress and discuss new strategies;• Targeted email marketing campaigns to drive lead generation for some clients;• Design of custom sales funnels for each type of client;• Design SEO strategies (ie.: such as website analysis, research of keywords to focus, and suggestions for content optimization and pillar pages);

•Analysis of new data monetization projects;•Execution of the Company's master plan for data privacy;•Analysis of marketing initiatives and partnerships from a data protection perspective;•Yearly responses to ESG Sustainability Questionnaires (DJSI, Internet-Lab, 20-F);• Draft and Negotiation of business contracts;

Rio De Janeiro, Rio De Janeiro

•Analysis of Contracts from a Data Privacy perspective;•Development of Internal Data Privacy compliance policies;• Design of response flows to secure the rights of Data Subjects;•Implementation of the Company's Master Privacy Plan;•Assistance in responses to ESG Sustainability Reports;

Rio De Janeiro E Região, Brasil

•Acceleration and mentoring of 9 startups in LIFE ACELERADORA;•M&A's from startups to large companies;•Draft and negotiation of multiple contracts (ex: Software Licensing, Purchase Option, Vesting, Loan Convertible into Shares, Partner Agreements, among others...);•Analysis of projects involving Data Privacy (based on the LGPD and GDPR);•Conception of new companies from a legal perspective, drafting the Social Contract and registering it in the Board of Trade;

Rio De Janeiro E Região, Brasil

•Assistance in M&A projects.•Participated in Aircraft Financing operations (including "Redelivery" and "Sub-Leasing" contracts);•Assisted drafting corporate contracts, power of attorneys and other documents;•Research and development of "Client Alerts" highlighting regulatory changes in the Oil and Gas, Mining and Energy sectors.•Draft of presentations to be used in business development and pitches;•Worked with senior attorneys in projects related to Oil and gas.

Rio De Janeiro

• Assist in M&A operations (Due Diligence);• Compliance focusing on national regulatory agencies (ANP and ANEEL);• Draft of different documents such as shareholders' meetings, contractual amendments, general meetings, powers of attorney;• Registering documents within the Rio Board of Trade;• Draft of Client Alerts with market updates and news;• Monitoring of specific legislation for the Oil and Energy sectors;• Translations from Portuguese to English and vice-versa;

Rio De Janeiro

• Draft of documents and legal thesis;• Follow-up on lawsuits;• Doctrinal and jurisprudence research to help building arguments for cases;

Rio De Janeiro

• Helped in the renegotiation of debts of people with a poor financial situation;• Assisted in lawsuits against credit card companies charging illegal interest fees;• Talked with the legal department of Banks and financial institutions;• Assisted in lawsuits against health insurance companies in order to obligate them to pay for surgeries and to provide special treatments to pacients;• Helped the lawyers drafting the first version of lawsuits documents;• Conducted conciliation hearings between banks and people in debt with the assistance of senior attorneys;

Bachelor'S Degree, Law

Activities and Societies: Member of the Oil and Gas Research Group

Foreign Exchange Program, Ensino Médio