Felix Lehmkuhle Email & Phone Number

Berlin, Deutschland

Nairobi County, Kenia

(1) Customer segmentation using clickstream and survey data to enhance targeting strategies(2) A/B tests of mobile messages to optimize conversion rates(3) Prediction of loan repayment behavior

(1) Optimized organizational processes via business process mapping(2) Implemented OKRs for enhanced performance measurement(3) Established robust governance and policy guidelines

(1) Delivered Analytics class on sales modeling and budget optimization (400+ students)(2) Directed international research teams comprising up to 4 professors(3) Managed PR and employer branding strategies

Conceptualized and delivered a class on predictive marketing techniques

(1) Conceptualized and designed research surveys(2) Organized and conducted focus groups(3) Conducted literature research

(1) Organized and executed local CSR projects(2) Performed a strategic brand positioning analysis(3) Supported matchday operations and activities

(1) Supported fundraising efforts by organizing company meetings, evaluating crowdfunding campaigns, and conducting cold-calling (2) Performed a competitive social media analysis(3) Developed a success measurement framework

Phd Student In Marketing, Summa Cum Laude

Visiting Scholar

Visiting Scholar

Master Of Science - Ms, Marketing Intelligence, Cum Laude

Thesis: Leveraging Unstructured Data in Channel Attribution

Master Of Science - Ms, Business Administration (Marketing, Finance)

Bachelor Of Science - Bs, Business Administration

Thesis: The Influence of Negative Emotions on Customer Behavior