Felix Liu

Felix Liu Email and Phone Number

Head of Sales International @ Sonyo Appliance Cold Chain @ SONYO Cold Chain(Dalian) Co.,Ltd
Felix Liu's Location
Changning District, Shanghai, China, China
Felix Liu's Contact Details

Felix Liu work email

Felix Liu personal email

n/a
About Felix Liu

*More than 20 years B2B sales & marketing experience focusing on commercial refrigeration industry.*Leading industry projects landed in China market in light commercial sector in both beverage cooler, food freezer cabinets and supermarket cold chain solution sectors.*Good at starting the business from zero;*Good at pushing business success through focusing on the strategy partner set up and deployment. To reduce the investment risk for the owner.*With excellence professional behavior in 20 years which was approved by previous employers.

Felix Liu's Current Company Details
SONYO Cold Chain(Dalian) Co.,Ltd

Sonyo Cold Chain(Dalian) Co.,Ltd

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Head of Sales International @ Sonyo Appliance Cold Chain
Felix Liu Work Experience Details
  • Sonyo Cold Chain(Dalian) Co.,Ltd
    Head Of Sales International
    Sonyo Cold Chain(Dalian) Co.,Ltd Dec 2022 - Present
    中国 上海市
  • Aht Cooling Systems Gmbh
    Sales Director,China
    Aht Cooling Systems Gmbh Jun 2017 - Aug 2022
    Shanghai
    •Sales strategy, team set up, key account development and sales management.•Successful leading the development of the main NKA in food retail industry , such as CR-vanguard , ALDI China , Wumart , Walmart China, Hema , AEON China、SPAR China ,lotus and Beijing hualian etc. •Keeping good interactive and regular visiting to the potential NKA,such as Yonghui super , carrefour China ,Metro China .
• Lead the team to develop regional KA, and successful developed numbers qualified… Show more •Sales strategy, team set up, key account development and sales management.•Successful leading the development of the main NKA in food retail industry , such as CR-vanguard , ALDI China , Wumart , Walmart China, Hema , AEON China、SPAR China ,lotus and Beijing hualian etc. •Keeping good interactive and regular visiting to the potential NKA,such as Yonghui super , carrefour China ,Metro China .
• Lead the team to develop regional KA, and successful developed numbers qualified regional key account ,such as grand buy , BYD, Dashing, Pangdonglai etc. •According to the changing trends of food retail format, work together with JBS& SWIFT China to plan freezer food professional store (food service), but due to the covid-19 pandemic controlling policy , customer delayed all investment plan . •Promoting AHT natural refrigeration technology application in China market .to support green store construction for the customers (R290 refrigerant & SPI Water-loop cooling system).•Set up regional agency /service and installation patterns, trainee these patterns moved from traditional remote system to SPI system, and formed new business mode.Performance: •Net sales achieved 3 times growth during 2017 to 2020. but from 2021 to now, due to the marketing situation, and the sales was dropped.•Help AHT China to set up sales, marketing application, and service team and network.•Successful inducted AHT new generation green refrigeration application to the top key accounts in China, and is going to be the standard of these customers. Show less
  • Frigoglass
    China Sales Office Manager
    Frigoglass Jun 2012 - Jun 2017
    中国 广东 广州
    •Global Strategy key account sales development and deployment in China market•Local valuable potential key account development •New product promotion •Sales management.During my period, working together with its global strategy key accounts Coca-cola China to execute global commercial policy and acquired market share improvement in the system. At the same time, developed some valuable local key accounts such as Uni-president, Pepsi, Master Kong. But due to Frigoglass set up… Show more •Global Strategy key account sales development and deployment in China market•Local valuable potential key account development •New product promotion •Sales management.During my period, working together with its global strategy key accounts Coca-cola China to execute global commercial policy and acquired market share improvement in the system. At the same time, developed some valuable local key accounts such as Uni-president, Pepsi, Master Kong. But due to Frigoglass set up 3 plants in Asia (India, China ,Indonesia ). And the production capacity was excess. And the group decided to close China plant in Nov.2016. Due to my good behavior , and the group reserved me till May’2017 to support all the plant closing process.& works. Show less
  • Sanyo
    Sales Director-Beverage Refrigeration Bu
    Sanyo Aug 2008 - Jun 2012
    Dalian, Beijing/China
    Director-Beverage, Dalian Sanyo (Beijing/Dalian) Duties:– Lead a team of 28 covering sales, service and distribution (7 Regional Managers as direct report, 20+ Specialists)– Responsible for sales of 7 regions in China covering budgeting, planning, sales operations and team management– Oversee daily operation on sales/service/distribution with strategic accounts in China– Negotiate with customers on Annual Global Strategic Cooperation Plan and Strategic Procurement… Show more Director-Beverage, Dalian Sanyo (Beijing/Dalian) Duties:– Lead a team of 28 covering sales, service and distribution (7 Regional Managers as direct report, 20+ Specialists)– Responsible for sales of 7 regions in China covering budgeting, planning, sales operations and team management– Oversee daily operation on sales/service/distribution with strategic accounts in China– Negotiate with customers on Annual Global Strategic Cooperation Plan and Strategic Procurement Plan– Build, manage and train sales team for 7 regions in China– Plan and supervise new projects roll out– Functionally lead after-sales service team Show less
  • Sanyo
    Senior Regional Sales Manager
    Sanyo Oct 2002 - Aug 2008
    中国 北京市区
  • Guangdong Kelon Refregaration Co .,Ltd
    Sales Representative/ Branch Sales Manager
    Guangdong Kelon Refregaration Co .,Ltd Jul 1997 - Oct 2002
    中国 北京市区
    Ron sheng home refrigerator sales / Sanyo-Kelon commercial cooler & freezer, sales •1997.9-2000.7: Ronshen Beijing /Zhejiang sales office •2000.7- 2002.10: Guangdong Sanyo& Kelon commercial cooler & freezer Co.,ltd key account manager in northern of China (Beijing base). Developed PepsiCo & Unilever and walls accounts.

Felix Liu Skills

Key Account Management Team Management Forecasting Account Management Product Marketing B2b Sales Management Business Planning Negotiation Business Development Budgets Operations Management Project Management Promotions Marketing Strategy Management New Business Development Sales Marketing Strategic Planning Product Development Project Planning Business Strategy Product Management Continuous Improvement Cross Functional Team Leadership

Felix Liu Education Details

Frequently Asked Questions about Felix Liu

What company does Felix Liu work for?

Felix Liu works for Sonyo Cold Chain(Dalian) Co.,ltd

What is Felix Liu's role at the current company?

Felix Liu's current role is Head of Sales International @ Sonyo Appliance Cold Chain.

What is Felix Liu's email address?

Felix Liu's email address is 75016491@qq.com

What schools did Felix Liu attend?

Felix Liu attended City University Of Seattle, 对外经济贸易大学, Huazhong University Of Science And Technology.

What skills is Felix Liu known for?

Felix Liu has skills like Key Account Management, Team Management, Forecasting, Account Management, Product Marketing, B2b, Sales Management, Business Planning, Negotiation, Business Development, Budgets, Operations Management.

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