MarTech services for market leaders:𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗰𝗵 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗼𝗹We help you execute great omnichannel marketing across your owned channels (email, in-app, website on-site messages, push notifications, WhatsApp, SMS).We are experts in Salesforce, Hubspot, BSI, MoEngage, ActiveCampaign, SAP Emarsys, Braze, Customer.io, and many other tools.Whatever technical challenge you face (HTML email development, data issues, design, personalization), we can solve it for you and unblock your team.𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀We are the implementation partner of choice for many companies in the DACH region when it comes to switching from one marketing automation system to another, developing a custom solution, or implementing a marketing automation system for the first time.𝗗𝗮𝘁𝗮 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Data engineering for marketing - We connect any type of data into your marketing automation systems, enabling your Marketing Managers to create personalized experiences for your customers.𝗗𝗮𝘁𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴We are experts in data science. If you're looking to develop scores (e.g., lead score, engagement score, churn prediction score) or calculate complex metrics (e.g., customer lifetime value), we are happy to help — data is our passion.𝗔𝗜 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 & 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀Do you want to harness the power of AI for your marketing? Let's discuss how your business can benefit from this technology.𝗖𝗠𝗢 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝟭:𝟭 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀It is really difficult to stay up to date with new developments in marketing technology if you don't work in this field full-time. We coach many CMOs on the best ways to set up marketing systems and empower their teams.

𝗔pplied 𝗔rtificial 𝗜ntelligence for 𝗠arketing 𝗢perations. We help your company to understand and adapt machine learning in marketing.For Marketing Use Cases we create and maintain Machine Learning Algorithms as a full service for our clients. We not only process your data but augment it with other relevant data sets to increase the prediction power of the algorithms.With aaimo you can use the power of machine learning without the need for an inhouse machine learning team. You get actionable scores for trigger-based marketing, rankings for personalization and insights to improve your targeting decisions.

I lead a fully remote marketing team and our marketing agencies to gain market share in the Swiss education market and abroad. Through constant experimentation and the active use of the growth hacking methodology we have been able to grow our revenue by 500%+ the last two years.We are proud to offer the first integrated German course with private teachers, that uses the most advanced digital technology and AI to optimize the learning experience for expats who come to Switzerland and want to learn German.Our AI supported customized learning approach offers an unmatched learning experience.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴: • Conceptualization of test design to optimize customer journeys • Implementation of experiments in your marketing automation tool • Statistical analysis of results and optimizations • Training of teams in the growth hacking methodologyI'm your partner when it comes to data for marketing. I help my clients to optimally understand, access and use their data for their marketing.𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: • Descriptive Analytics - What happened? • Statistical Analysis - What can we learn from the data? • Clustering - Which customers are similar and what is the similarity? • Data Visualizations - Executive Reportings, Real-Time Dashboards, Custom web applications • Optimization Recommendations for: - Owned Channels: Email, in-app, website, sms - Customer Lifecycle Marketing: Lead Nurturing, Onboarding, Retention, Cross- & Upselling, Winback - Performance Marketing: Linekdin, Facebook, Instagram, X, Youtube, Google Ads - Social Media Marketing: Organic Channel Growth𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: • Datamodel optimization for the use in marketing • Conceptualization of test designs to optimize customer journeys • Build data synchronisations between data bases and the data warehouse • Connect your data to your CRM and Marketing Automation Tool • Development of ETL-processes to transform data and load data • Development of custom Microservices to calculate new metrics (e.g. CLV, Lead Scoring, Engagement Scoring, Churn Prediciton Scoring and many more)

Consulting in Customer Lifecycle Marketing: • Transformation of marketing teams, technology, processes and architecture towards a data- driven customer centric lifecycle marketing approach. • Strategy development and campaigning (awareness, lead generation, lead nurturing, acquistion, up-/cross-selling, retention, churn prevention, winback) • Marketing automation & CRM (Salesforce, Hubspot, customer.io, Emarsys, BSI, Mautic) • Customer experience conceptualization & implementationProject & campaign management for clients like Swisscom, PwC, Groupe Mutuel, NZZ, CHMedia, Allianz, Wingo, Dyson, Suva, Simpego, ewz, Well, Medi24, STC, super.natural, 360° Kinderwunschzentrum.Responsible for performance marketing: • Media strategy, media planning, media buying • Implementation of conversion tracking with GTM and GA • Data collection, real-time visualization, analysis and performance optimization • Planning and set up of retargeting audience architecture • Conversion rate optimization - Creatives, copy, LP, funnelprocess, UX/UI • Ad campaigns on all digital paid media channels (Google, LinkedIn, Facebook, Instagram, Twitter, Quora, Snapchat, TikTok, Reedit, Bing, Xing, Native Ads, Push Notifications, DOOH)Responsible for data analytics and reporting: • Customized dashboards for real-time data visualizations (Google Analytics, Google Data Studio, Adobe Analytics, Fusedeck) • Data preparation, cleaning, mining • Analysis & Insights - Descriptive statistics (distribution reflections, t-tests, chi-square tests, ANOVA's, correlation analysis) • Feature engineering • AI - Development of customized machine learning models for predictive & prescriptive statistics using supervised & unsupervised learning algorythms (customer segmentation, predicted CLV, purchasing propensity modeling, churn prediction, multinomial logit modeling, response modeling, uplift modeling, ...)

I conceptualized and built the next generation of ad tec for the boating industry. Boatim is a start-up in the boating industry and a global online marketplace for buying, selling and trading yachts, sailing boats, catamarans and motor boats.I implemented state of the art ad tec to automatically pull all product data into Google Ads via Page Feeds, generating thousands of relevant keywords using Ad Customizers and dynamically remarketing to the customers that visited specific product pages without converting.Furthermore I was responsible for the Google Ads account to set up, monitor and optimize the campaigns for all target groups.

I acquired my first experience in SEM, SEO and Social Media Marketing. I worked for Neil Patel to help him build up his webpresence through content marketing activities which further sparked my interest in marketing. I was able to gain work experience in highly diverse cultures.

I was involved in the gathering of data for research, the data cleaning and advanced analysis. I closely worked with the professors of the Chair of Marketing to organize their classes. I prepared the content for their lectures, wrote case studies for exams and a book of the professors and corrected exams at master level.

I worked for the Worldwide Sales Management of HP in Fort Colins. My task was to investigate the effectiveness and the usage of the company internal Management Sales Dashboard by the sales departments around the world.

I worked in the sales department of univativ. My task was to acquire new customers, to represent the company and introduce the business model on invitations to new customers and furthermore to manage the relationships to old and new customers.