Felix Eduardo Email & Phone Number

San Francisco, California, United States

Strategic problem-solving for Google Search, Google SGE (AI), Google Travel, Google Shopping, YouTube, Google Labs (AI), and other Googley sub-brands across B2C, B2B, and B2G.

San Francisco, California, United States

San Francisco, California, United States

• Led the art direction & execution of a high-profile global digital campaign for a forthcoming product launch in the Americas, Europe, Asia-Pacific, and the Middle East. Created for both brand-owned & retailer digital channels worldwide, the 8-week campaign features an orchestrated blend of aspirational (hi-fi) and honest (low-fi) digital content pieces primarily for Paid & Organic Social. Working in partnership with a Copywriter, a Project Manager, Photo/Video Producers and Post-Production Artists, we delivered clever storytelling across 92 videos and 115 campaign assets—all of them on-time and on-budget.• Worked on a special cross-functional assignment to explore and develop a refreshed visual identity for one of Benefit's hero product lines. This required nurturing new collaborations across departments, and presenting future-proofed concepts to executive stakeholders.

San Francisco, California, United States

• Partnered with a Swedish design team to provide fresh art direction for developing a new Brand Identity for Telavox, an European, multinational telecommunications company.

San Mateo, California, United States

• Led, managed, and hired a world-class team of Art Directors & Production Artists (in-house & freelance) to deliver compelling storytelling across Digital, Print, Video, CGI, Packaging, and Visual Merchandising.• Developed Wristcam's brand identity, partnering with the CMO, CEO, and other executive leaders to define the brand attributes and distill a brand vision. This culminated in the creation of Wristcam's brand style guide to drive & ensure brand consistency across all brand touchpoints.• Drove the creative strategy of Product Launches, seasonal 360° Campaigns, and other Evergreen efforts, partnering with CMO & Marketing Managers to define realistic calendars & budgets, refine creative & asset needs, and support the company’s aggressive growth goals. • Directed the overall creative production process, implementing industry standards for creative briefing, concept development, and creative execution. This included bringing a dedicated project manager in-house.• Provided guidance & creative support to Product Design, Industrial Design, and E-Comm teams to ensure consistent implementation of our brand & design DNA. This included Spec Sheets & Graphic Guidelines.• Collaborated with design agencies, video production houses, and other vendors, ensuring they stay on-spec, on-brief, on-brand, and on-budget.

San Francisco, California, United States

• Directed global 360° campaign for Rodan + Field's flagship skincare regimen, the AMP MD System, for the U.S., Canada, and Australia markets. Campaign scope spanned across Landing Pages, Social Media Campaigns, Photo, Video, Promotional Emails, and other digital channels. The 3-week campaign delivered a total of $23.0M (110.7K units) in sales, outperforming campaign revenue forecasts by 205%. • Collaborated with lead copywriter to develop campaign concepts, presenting concepts to Global Creative Director, CMO, V.P. of Brand, and other key stakeholders.• Partnered with Brand Marketing, E-commerce, and Project Management teams to ensure all briefs & asset lists were executed on-brand, on-message, and on-spec.• Led execution of campaign concepts, working together with Photo & Video Producers, and a team of 3 Graphic Designers, to ensure on-time delivery of all 244 campaign assets.• Why this Matters: For 2017, the AMP MD campaign had not met revenue forecasts. The campaign performance improvements of 2018 were attributed to enhanced creative storytelling and a refreshed messaging with a focus on the core product benefits, per in-house analysts.

San Francisco, California, United States

• Art Directed & produced $1.1M ad campaign for Kat Von D & Sephora (LVMH), in partnership with HEARST Media Group, NYLON, and POPSUGAR, for the launch of KVD’s new Everlasting Lip Collection, successfully delivering over 75 rich-media ad formats with a turnaround time of 3 weeks. Campaign features 3 unique Rich Media Video Ads with Responsive HTML5/CSS3 Animations, in addition to 360° Digital Creative used across Paid Social, E-mail, and E-commerce. Content was so well received that Sephora decided to adopt it to animate the VM of select international stores, including Dubai.• Re-structured Digital & Social Media (SM) content creation to produce & distribute compelling and freshly art-directed photo + video content across Kendo- and Sephora-owned Digital & SM properties; SM content produced over 3.3M 'likes' on Instagram, with an average of 36.6K 'likes' per post across SM properties.

San Francisco, California, United States

• Art directed $0.5M Snapchat ad campaign for Benefit Cosmetics (LVMH), for the launch of their brow collection, delivering 30% more impressions (78M) over benchmark, an average view-through rate of 40.1% (benchmark: 30%), and a 16% completion rate (benchmark: 5-10%). With 9 new products & 30 shades in total, this was the largest brow collection ever launched in the beauty industry. Campaign broke industry benchmarks and delivered an overall “18-point lift in brand favorability—4.3 times higher than benchmark—and an 18% lift in purchase intent—7 times greater than the mobile norm,” according to the L.A. Times.• Art directed & produced several Photography & Stop-Motion animations on behalf of Benefit Cosmetics for use by Sephora & Macy's E-commerce and Social Media teams.

United States

• Art directed & produced several ad-hoc projects for retail & hospitality clients, including Kat Von D Beauty (LVMH), Crown of Light (DeBeers), D&H Jewelers, UBM Advanstar, SIMON Malls, The Cosmopolitan of Las Vegas, MGM International, and Caesar's Entertainment.• Developed brand identities and UX prototypes for several client accounts of Lyon Creative, a Chicago-based boutique agency who allowed me to work remotely and travel.

United States

• Translated marketing plans (seasonal & evergreen) and product launch strategies into creative concepts consistent with the edgy, playful, and fun personality of the boutique brand.• Led the execution of all creative assets spanning across Digital, Video, Print, Packaging, and Visual Merchandising, delegating to freelance production artists and getting hands-on as needed.

United States

• Produced design elements and user interfaces for software, web apps, mobile hardware, and high-traffic websites, including ExpoSay, a top-ten fashion & entertainment website affiliate of ELLE Magazine