Felix Eduardo Email & Phone Number

San Francisco, California, United States

Strategic problem-solving for Google Search, Google SGE (AI), Google Travel, Google Shopping, YouTube, Google Labs (AI), and other Googley sub-brands across B2C, B2B, and B2G.

San Francisco, California, United States

San Francisco, California, United States

• Led the art direction & execution of a high-profile global digital campaign for a forthcoming product launch in the Americas, Europe, Asia-Pacific, and the Middle East. Created for both brand-owned & retailer digital.
• Worked on a special cross-functional assignment to explore and develop a refreshed visual identity for one of Benefit's hero product lines. This required nurturing new collaborations across departments, and presenting.

San Francisco, California, United States

• Partnered with a Swedish design team to provide fresh art direction for developing a new Brand Identity for Telavox, an European, multinational telecommunications company.

San Mateo, California, United States

• Led, managed, and hired a world-class team of Art Directors & Production Artists (in-house & freelance) to deliver compelling storytelling across Digital, Print, Video, CGI, Packaging, and Visual Merchandising.
• Developed Wristcam's brand identity, partnering with the CMO, CEO, and other executive leaders to define the brand attributes and distill a brand vision. This culminated in the creation of Wristcam's brand style guide.
• Drove the creative strategy of Product Launches, seasonal 360° Campaigns, and other Evergreen efforts, partnering with CMO & Marketing Managers to define realistic calendars & budgets, refine creative & asset needs.
• Directed the overall creative production process, implementing industry standards for creative briefing, concept development, and creative execution. This included bringing a dedicated project manager in-house.
• Provided guidance & creative support to Product Design, Industrial Design, and E-Comm teams to ensure consistent implementation of our brand & design DNA. This included Spec Sheets & Graphic Guidelines.
• Collaborated with design agencies, video production houses, and other vendors, ensuring they stay on-spec, on-brief, on-brand, and on-budget.

San Francisco, California, United States

• Directed global 360° campaign for Rodan + Field's flagship skincare regimen, the AMP MD System, for the U.S., Canada, and Australia markets. Campaign scope spanned across Landing Pages, Social Media Campaigns, Photo.
• Collaborated with lead copywriter to develop campaign concepts, presenting concepts to Global Creative Director, CMO, V.P. of Brand, and other key stakeholders.
• Partnered with Brand Marketing, E-commerce, and Project Management teams to ensure all briefs & asset lists were executed on-brand, on-message, and on-spec.
• Led execution of campaign concepts, working together with Photo & Video Producers, and a team of 3 Graphic Designers, to ensure on-time delivery of all 244 campaign assets.
• Why this Matters: For 2017, the AMP MD campaign had not met revenue forecasts. The campaign performance improvements of 2018 were attributed to enhanced creative storytelling and a refreshed messaging with a focus on.

San Francisco, California, United States

• Art Directed & produced $1.1M ad campaign for Kat Von D & Sephora (LVMH), in partnership with HEARST Media Group, NYLON, and POPSUGAR, for the launch of KVD’s new Everlasting Lip Collection, successfully delivering.
• Re-structured Digital & Social Media (SM) content creation to produce & distribute compelling and freshly art-directed photo + video content across Kendo- and Sephora-owned Digital & SM properties; SM content produced.

San Francisco, California, United States

• Art directed $0.5M Snapchat ad campaign for Benefit Cosmetics (LVMH), for the launch of their brow collection, delivering 30% more impressions (78M) over benchmark, an average view-through rate of 40.1% (benchmark.
• Art directed & produced several Photography & Stop-Motion animations on behalf of Benefit Cosmetics for use by Sephora & Macy's E-commerce and Social Media teams.

United States

• Art directed & produced several ad-hoc projects for retail & hospitality clients, including Kat Von D Beauty (LVMH), Crown of Light (DeBeers), D&H Jewelers, UBM Advanstar, SIMON Malls, The Cosmopolitan of Las Vegas.
• Developed brand identities and UX prototypes for several client accounts of Lyon Creative, a Chicago-based boutique agency who allowed me to work remotely and travel.

United States

• Translated marketing plans (seasonal & evergreen) and product launch strategies into creative concepts consistent with the edgy, playful, and fun personality of the boutique brand.
• Led the execution of all creative assets spanning across Digital, Video, Print, Packaging, and Visual Merchandising, delegating to freelance production artists and getting hands-on as needed.

United States

• Produced design elements and user interfaces for software, web apps, mobile hardware, and high-traffic websites, including ExpoSay, a top-ten fashion & entertainment website affiliate of ELLE Magazine