Advising global clients in Pharma and MedTech/Diagnostics on digitalization of customer engagements and omnichannel marketing strategies. My work spans defining and optimizing operations, governance models, system architecture, analytics platforms, content creation processes, and other areas related to digital innovation.

Leading and coaching a team of omnichannel specialists, working across all commercial and medical teams on transforming the customer engagement model. Operation and management of all digital engagement platforms, collaborating with brand teams on creating omnichannel campaigns (incl. content creation), defining and designing customer journeys, and preparing and conducting workshops about omnichannel marketing strategies and best-practices. I was also responsible for Customer Satisfaction execution and analysis, digital customer experience (CX) and CRM integration.Key achievements:• Increased HCP email opt-ins (subscribers) by >5x within 18 months of joining.• Email marketing engagements: Up by >30x from 2020 to 2023.• Stand-up and launch of HCP-portal, including content across 13 therapy areas.• Data analytics / quality / compliance (GDPR) lead for all digital engagement channels.• Defining and building the foundation for action-driven cusomter engagement KPIs and analytics.

Reporting directly to the General Manager and working closely with the country leadership team, I’ve been driving the digital transformation at Pfizer Switzerland and installing the necessary basis for a go-to-market model focused on omnichannel customer engagement.

Working with a majority of the world's largest companies, Accenture Song helps its clients manage the wide range of challenges and opportunities presented by innovative digital technologies. It is one of the world's largest marketing- and advertising agencies with an unparalleled strength in applying cutting-edge technologies to create differentiating customer engagement solutions that result in sustainable competitive advantages.As a Product Owner and on-site Client Engagement Director, I led the design and implementation of a strategic, customer-facing web-portal for a global pharma client which was the center-piece of their future omnichannel ecosystem (including APIs to CRM, analytics, marketing automation, campaign management, patient support and various 3rd party services).

Advised and supported the management teams of key affiliates on optimization of commercial operations topics such as go-to-market strategy, digital marketing strategy, CRM, sales force effectiveness, market access, portfolio strategy and product launches.• Responsible for the Next-Generation CRM evaluation process for the Emerging Markets division, within the scope of a global transformation project.• Service delivery lead for all markets using the global, iPad-based eDetailing solution.• Member of the System Advisory Board for CRM and eDetailing

Led and managed a team of Digital Marketing Specialists that worked within cross-functional teams delivering digital marketing strategies, campaigns and assets to local markets across Europe.• Change management, guiding local organizations through the adoption of new global service model and the increased use of digital channels in their commercial efforts.• Managed supplier relationships, project deliveries, contracts and budgets.

Global lead for the execution and deployment of international digital campaigns and digital marketing programs for all ex-US regions (EUCAN, EEMEA, LATAM, APAC).• Scope; branded/unbranded marketing assets primarily targeting health care practitioners (HCPs) as well as patient support assets (disease / treatment awareness information).• Channels supported: web (product sites, campaigns, patient support programs), iPad based detailing, email, webcasts (live web-broadcasts), mobile apps (patient solutions, HCP software-as-a-medical-device), metrics & analytics.• Lead and coordinated a globally distributed team of digital operations managers, digital project managers, internal and external Content Factory partners. In 2013, my team delivered more than 700 localized digital marketing tactics to markets across the world.• Under my leadership, the team improved satisfaction rating on the project deliveries from a baseline set in Q3 2011 at 50% (≥"satisfied") to consistently delivering above 80% since Q2 2012.• Redesigned the digital channel operations process for webcasts, reducing end-to-end delivery times by ~40% while increasing client satisfaction by ~30%.• Responsible for the monitoring, data analysis, reporting and communication of project data and team utilization to regional and global stakeholders.• Managed and coordinated the roll-out / implementation / support of technical capabilities and platforms across regions and markets.• Worked closely with the regional and global MCM teams to define, improve and optimize processes (SOPs), standards and requirements, as well as ensuring correct execution.• Managed supplier collaboration, processes, delivery, contracts and budgets.

Ownership and accountability for the online service univadis.ch in the Swiss market, including all marketing activities (online, SEM, SEO, DM, call-center, sales-force).• Trained product managers and sales representative on our digital services offerings.• Six Sigma green-belt certification; enabling customer interaction tracking across multiple channels in the CRM /SFA system (previously limited to sales-force channel only).• Developed and implemented product-related MCM campaigns and –projects, and acted as an internal consultant and subject-matter-expert on digital marketing.• Defined and implemented the customer registration process for a closed user group which served as the blueprint for global solution which was rolled out to more than 35 countries worldwide.

Post-MBA consulting work in Switzerland.• Developed digital strategies and -solutions for various national and international clients.• New business acquisitions, winning several large projects and new accounts.• Best of Swiss Web 2007 1st price awarded for the usability of the website of Jura.• Lead projects and teams to deliver client solutions within budget and on time