As a Data Analyst for Honda's financial divisions, I specialize in optimizing databases for strategic decision-making in collaboration with the marketing team. I develop executive dashboards using Power BI, analyze lead capture and conversion performance, and integrate comprehensive data through data lakes. Additionally, I manage media efforts, partnering with agencies to design high-impact performance campaigns for Honda's dealership network.Skills: Data Analytics, Power BI, SQL, Google Analytics, Google Tag Manager, Google Ads, Meta Ads.

In my role, I led digital analytics and conversion rate optimization for Compra Certa’s e-commerce, working within agile, multidisciplinary teams. I focused on continuous improvement projects, analyzing site data and user behavior to enhance the e-commerce checkout process and migrating analytics to GA4.Skills: Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio.

Responsible for overseeing the media department, I managed both brand recognition and performance campaigns across digital and traditional channels. My role included project management, revenue monitoring, and implementing workflows, significantly enhancing team capabilities.Accounts managed: Royal Canin, Makro, Docol, Track&Field, The Body Shop, Fleischmann, Faculdades Integradas Campos Salles.

I strategized and managed performance media campaigns, overseeing the media department’s project management and training. Employing agile methodologies, I established routines and processes for project development and KPI monitoring, aligning media department OKRs with company goals.Accounts Managed: JAC Motors, Bling!, Growth Supplements, BR Brokers, Zenvia, BemMaisSeguro.

As a Media Coordinator, I strategized and coordinated omnichannel performance media campaigns focused on e-commerce, managing team skills development and monitoring daily demands. I worked closely with the Whirlpool pricing team on strategic planning for promotions and sales.Account Managed: Whirlpool – Brastemp, Consul, and Compra Certa.

I was responsible for strategic planning and execution of social ads campaigns across multiple platforms, focusing on both branding and performance. I managed media-related metrics and KPIs, providing detailed campaign performance analyses.Key Accounts Managed: Pomarola, Liza, Elefante (Cargill), Grand Hyatt São Paulo, ESPM, Track&Field, Grupo Dasa, Confidence Câmbio.

My role involved strategic planning and execution of social ads campaigns, with a focus on detailed segmentation and personas. I managed editorial content for social media, monitoring, customer service, and crisis management, providing detailed performance reports.Accounts Managed: Pirelli, Shopping Pátio Guarulhos, Divani Gastronomia, and SMK Rio.

As a freelance consultant, I am responsible for planning and operating performance campaigns on Google and Facebook Ads, in addition to producing content and managing social media.

I performed services involving program identification, break checking, auditing and reviewing, and quality control of the audits of Rede Record's programming in 21 cities across the country.