Felipe Gama Email & Phone Number

State Of São Paulo, Brazil

As a Data Analyst for Honda's financial divisions, I specialize in optimizing databases for strategic decision-making in collaboration with the marketing team. I develop executive dashboards using Power BI, analyze lead capture and conversion performance, and integrate comprehensive data through data lakes. Additionally, I manage media efforts, partnering with agencies to design high-impact performance campaigns for Honda's dealership network.Skills: Data Analytics, Power BI, SQL, Google Analytics, Google Tag Manager, Google Ads, Meta Ads.

In my role, I led digital analytics and conversion rate optimization for Compra Certa’s e-commerce, working within agile, multidisciplinary teams. I focused on continuous improvement projects, analyzing site data and user behavior to enhance the e-commerce checkout process and migrating analytics to GA4.Skills: Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio.

São Paulo E Região, Brasil

Responsible for overseeing the media department, I managed both brand recognition and performance campaigns across digital and traditional channels. My role included project management, revenue monitoring, and implementing workflows, significantly enhancing team capabilities.Accounts managed: Royal Canin, Makro, Docol, Track&Field, The Body Shop, Fleischmann, Faculdades Integradas Campos Salles.

São Paulo

I strategized and managed performance media campaigns, overseeing the media department’s project management and training. Employing agile methodologies, I established routines and processes for project development and KPI monitoring, aligning media department OKRs with company goals.Accounts Managed: JAC Motors, Bling!, Growth Supplements, BR Brokers, Zenvia, BemMaisSeguro.

São Paulo

As a Media Coordinator, I strategized and coordinated omnichannel performance media campaigns focused on e-commerce, managing team skills development and monitoring daily demands. I worked closely with the Whirlpool pricing team on strategic planning for promotions and sales.Account Managed: Whirlpool – Brastemp, Consul, and Compra Certa.

São Paulo E Região, Brasil

I was responsible for strategic planning and execution of social ads campaigns across multiple platforms, focusing on both branding and performance. I managed media-related metrics and KPIs, providing detailed campaign performance analyses.Key Accounts Managed: Pomarola, Liza, Elefante (Cargill), Grand Hyatt São Paulo, ESPM, Track&Field, Grupo Dasa, Confidence Câmbio.

São Paulo

My role involved strategic planning and execution of social ads campaigns, with a focus on detailed segmentation and personas. I managed editorial content for social media, monitoring, customer service, and crisis management, providing detailed performance reports.Accounts Managed: Pirelli, Shopping Pátio Guarulhos, Divani Gastronomia, and SMK Rio.

São Paulo

As a freelance consultant, I am responsible for planning and operating performance campaigns on Google and Facebook Ads, in addition to producing content and managing social media.

São Paulo E Região, Brasil

I performed services involving program identification, break checking, auditing and reviewing, and quality control of the audits of Rede Record's programming in 21 cities across the country.

Data Analytics, Data Base

Curso, Business Analytics

Mba - Retail

Online Media Planning

Digital Marketing Planning

Social Media Planning

Produtos, Marcas E Serviços - Ead

Advertising And Marketing, Marketing

Activities and Societies: Agência Júnior de Comunicação Mackenzie: inicio voluntário e desligou-se como Vice Presidente - 03/2009 - 03/2010.

Data Science: Machine Learning