Felicia Chan Email & Phone Number

Vancouver, Bc, Ca

- Wrote for Export Navigator and BC Marketplace’s web, e-newsletter, and social media channels following each brand’s respective style guides.- Led and executed Export Navigator’s blog strategy: Researched and wrote content for educational articles on exporting, monitored and analyzed SEO keywords to optimize blog posts for increased organic tra ffic, and interviewed subject matter experts.- Helped write and edit client success stories for Export Navigator.- Provided ad-hoc copywriting and editing help for assignments across the Special Projects team

- Wrote internal news articles on upcoming events; profiled various IT teams and individuals within the organization.- Copyedited WorkSafeBC magazine.- Used Google Analytics to report on engagement levels for intranet content, andanalyzed key performance metrics.

- Used Pardot to build out and implement the information architecture of an email marketing campaign for Safe Software’s Recent Graduates program.- Wrote email copy, including UI text that navigated recent grad users through the program’s onboarding process.- Revamped the Free FME Licenses for Recent Graduates landing page and designed the signup form using UX writing best practices.

- Pitched article ideas to HC editors- Research topic for approved stories- Submitted articles by assigned deadline for bi-weekly posting

- Wrote news articles covering the global mining industry- Monitored Reuters and Bloomberg’s databases for relevant mining industry news to syndicate - Responsible for writing excerpts, tagging, formatting, and choosing image and caption when posting news and press releases on MINING.com through Wordpress - Transcribed and edited audio interviews- Edited and approved email digests on Wordpress- Shared news content on company social media pages (Twitter and Facebook)- Created graphs and updated spot prices of metals on Google Sheets-Led staff training and taught editors how to run Pardot, WordPress and Office 365

- Made weekly cold calls to prospective exchange students, and conducted one- on-one consultations - Supported students through application process- Event planning for AIESEC’s exchange participant conference: Edited PowerPoint presentations, and delegated tasks to other volunteers on the organization committee- Promoted the conference on social media