Fernanda Negrini Email & Phone Number

São Paulo, Sp, Br

New York, Us

New York, Us

• Development of digital global projects across multiple campaigns and virtual events in partnership with key stakeholders including Sales, BDMs, Growth, and Regional Marketing• Responsible for growing adoption and intention around Outbrain products by driving awareness, demand acquisition, and customer retention through multi-channel digital programs• Define KPIs and report on performance metrics and set up test plans to improve the program's performance• Manage and report on budget• Collaboration across multiple teams to identify and accomplish goals, compiling learnings and best practices to optimize resources• Manage a global team of marketers in charge of programs, content, and social media

New York, Us

Main Activities:• Raise brand awareness along with its core products and services• Design global programs, and develop end-to-end campaigns with cross-functional teams that deliver on targeted results while working closely with regional teams to support strategic execution of programs within regions• Lead a data-driven marketing strategy, including consumer data and insights to drive segmentation, targeting, messaging, and campaigns.• Ensure consistency and governance of the brand across marketing and communications content types and touchpoints• Story-tell, translating ideas and concepts into compelling narratives and programs by buyer type; socialize knowledge and insights internally to facilitate teamwork and knowledge transfer

New York, Us

New York, Us

Outbrain develops the discovery feed of the open web, helping media companies & publishers better manage, control, and monetize its content through discoveries based in real interests, generating a unique opportunity for brands to connect with consumers. Responsible for the Brazilian market and reporting to the Head of International Marketing based in London.Main Activities: • Build a marketing department from the ground up, including the creation of annual marketing plan, budget control, PR strategy, sales decks and presentations, marketing collaterals, and customer relationship efforts • Collaboration with global teams to sync and execute on cross-functional projects such as product launches• Management of all tradeshows, conferences, hosted and sponsored events including pre-event planning, logistics, and follow-up• Plan and execute multi-channel marketing strategies to increase brand awareness, generate and nurture leads, and support business development efforts • Develop lead generation and qualification processes and coordinate paid campaigns according to KPIs and expected ROI • Deliver end-to-end marketing programs and create necessary accompanying materials including whitepapers, blogs, emails, presentations, social banners, paid media assets, etc.• Track and map key clients per segment and create sales dashboards to monitor the performance of top clients and identify opportunities for new deals • Lead a team composed of a coordinator and an intern

• In charge of marketing efforts, social media, and digital strategy for a hub of 4 stores.• Launched a partnership with Cornershop, extended to all chain stores afterward, and implemented delivery operation generating 30%+ of revenues during the holiday season in 2022.• Established partnerships with enterprise brands, such as Original and Siemens, to generate new POS and sales during seasonal dates.

Milan, Italy, It

Jobrapido is the global job search engine that aggregates job listings from all over the web in a single platform. Founded in 2006 and headquartered in Italy, the company conducts business in 58 countries for Jobrapido than 40 million registered users.Main Activities: • Responsible for business development in the Brazilian market • Generated growth by selling pay-per-click advertising (PPC) services for a multi-country portfolio of clients • Led sales activities to extend initiatives with the partner base (up-sell), expanding customers relationships and retention and also increasing revenues by 10% • Prospected new clients (cold call) and built a pipeline and forecast to reach the quota • Responsible for managing and reporting activities within the CRM (Salesforce.com) • Handled technical issues presenting monthly analytics reports to advertisers

São Paulo, Sp, Br

Born as a magazine, CAPRICHO was the market leader in the teen editorial segment, with a very solid subscriber audience and a strong digital presence. The remarkable and unique brand positioning allowed us to create brand extensions with 10 different partners, selling more than 12 million licensed products.Main activities:• Brand and product management: magazine, website, social media, mobile, events (i.e. NoCAPRICHO) and licensed products• Built and implemented the marketing plan establishing a partnership with internal teams• Implemented new product strategies based on market trends, consumer and competitive analysis, identifying business opportunities such as CH Week, NoCAPRICHO and CH Mensal• Coordinated media campaigns, promotion activities, PR plan, and events• Negotiated new business partnerships (i.e. digital influencers) and barter arrangements• Followed up sales and audience KPI’s and executed competitor analysis• Responsible for the brand’s P&L and budget control• Team management: led, developed and mentored analysts and interns

São Paulo, Sp, Br

Responsible for ad projects and digital initiatives of female brands CAPRICHO, Gloss, Cosmopolitan, Claudia and Lola.Main Activities:• Developed cross media projects increasing the ad revenue in R$11M: design and implementation of concepts, presentation, sales materials, campaign planning, content management and after sales• Evaluated the performance of key digital metrics like UV, conversion and return rate on a weekly basis in order to increase brand sales and performance of main clients • Event planning and execution, supporting the sponsors with branded content solutions • Projected the CAPRICHO PARTY, an event that improved the brand regional presence

São Paulo, Sp, Br

Responsible for ad projects and digital initiatives of youth female brands, Capricho and Gloss.

São Paulo, Sp, Br

Responsible for ad projects and digital initiatives of youth-oriented brand, Guia do Estudante.

São Paulo, Sp, Br

Participated on ad projects and digital initiatives for youth-oriented brand, Guia do Estudante.

Master Of Business Administration - Mba, Business E Management

Bachelor Degree, Social Communication - Marketing And Advertising