Feng Ye Email & Phone Number

Berkeley, California, United States

• Conduct market research and UXR projects using diverse quantitative and qualitative methods to drive acquisition and retention for brands and products especially in Technology and Entertainment
• Design and execute innovative qualitative and quantitative methodologies: nontraditional focus groups, online journals; regression analysis, MaxDiff analysis, TURF analysis
• Manage research projects from beginning to finish, from drafting proposals, designing research methods, to overseeing fielding and drafting final client deliverables
• Act as the lead contact for clients on anything project related, manage client expectations, and explain key methodology and research design to clients
• Manage a team of analysts on a daily basis to ensure high-quality execution of research projects and help analysts achieve learning and professional development goals in the process

Los Angeles, California, United States

• Conduct quantitative and qualitative research using surveys, online journals, and focus groups to devise campaign strategies that lead to measurable results
• Manage and execute market research projects end to end, from research design and fielding to deliverables, ensuring that every step of the project contributes directly to meeting client objectives
• Train, support, and manage analysts on a daily basis by explaining key research methodologies, demonstrating best research practices, encourageing and answering questions, and setting work priorities
• Actively communicate across teams and departments to grasp different perspectives and needs, and advocate for time-efficient practices that optimize teamwork and achieve best results in a fast-paced environment
• Facilitate client communication and improve client satisfaction by clarifying research objectives with managers and answering client questions in a timely manner

Developed, promoted and moderated bi-weekly workshops for graduate researchers and faculty specializing in semiotics and linguistic anthropology

• Trained 50+ undergraduate and graduate researchers on professional writing;
• Workshopped masters' students' research reports on a weekly basis to ensure their quality and readability for diverse audiences

Chicago

• Implemented Phase III of the “MindPrint” project, which aims to pioneer a corporate accountability model that describes, measures, and discloses the impact companies have on the well-being of consumers and other.
• Recruited senior-level professors to advise the “MindPrint” project, increasing the project’s depth and scope;
• Created discussion guides and interview protocols; Conducted semi-structured interviews to gather rich descriptive data

Telecommute

• Created 11 high-quality published articles on global poverty, boosting the NGO’s online profile; was invited to stay as a permanent writer;
• Contacted my congressional District Office weekly to advocate poverty-reduction programs and legislation in the U.S.;
• Ran a personal fundraising campaign and raised $515, contributing to the NGO’s funds for congressional lobbying

Chicago

• Pitched and wrote captivating stories about campus life;
• First Place in Multimedia Reporting, Second Place in Sports News Story, "Title IX Complaint Preceded Promotion of Women’s Lacrosse to Varsity Status"
• Third Place in In-Depth Reporting, Grad Student Unionization
• First Place in Photo Essay, Women’s March, 2017 Award for Excellence in Illinois CollegeNewspapers
• Second Place in Spot News Photo, Westboro Picket, 2016 Award for Excellence in Illinois College Newspapers

Chicago

• Pitched, wrote, and edited both on and off-campus news stories; promoted them on social media
• Led and took photos for the photo section of the newspaper, ensuring timely and high-quality reporting across the section
• Recruited and trained news reporters and photographers, contributing to building a robust, consistent, and insightful news organization

Chicago

• Peer-reviewed, discussed, and voted on undergraduate submissions
• Led one of the review groups in the first three rounds of reviewing, familiarizing new editors with the journal’s standards and ensuring the execution of the review process
• Edited accepted submissions, communicated promptly with writers and other editors, improving the quality of the journal’s articles

Beijing, Chicago

• Conducted ethnographic fieldwork at a minority nationality medicine hospital in Beijing
• Wrote a publishable research paper, "Collective Healing: Anti-cancer Heroes at a Yao Nationality Medicine Hospital," based on qualitative fieldwork; currently in the submission process
• Reviewed literature relevant to Professor Judith Farquhar’s ongoing research on minority nationality medicine in China

Beijing; Jinan, Shandong

• Collected and analyzed data on pollution level and environmental transparency; reviewed government documents
• Contacted and interviewed chief of Shandong’s Environmental Protection Bureau, other government officials, and local NGOs leaders
• Co-wrote with two other interns a public policy report, focusing on Shandong’s fast-improving water management

Master'S Degree, Anthropology, Social Sciences

Bachelor'S Degree, Anthropology

Education record