I’m very passionate about changing the game in media and entertainment business and I believe ‘data is the new currency’ for transformation and growth. As a highly-motivated and results orientated pioneer, I am dedicated on distilling data and weaving it into insights and knowledge to build connections through consumers, brands, content and media. I’ve built my career by creating meaningful experiences based on information – research, data, statistics, trends on consumers and popular culture. As a professional with 20+ years of experience across a variety of disciplines including offline and digital planning and buying, client service, new business, research, strategy, branded entertainment, production; I’ve collaborated and consulted various clients and partners in Technology & Retail , Travel , Entertainment , FMCG, Banking & Finance, Automotive , Home Decor and Spirits Sectors.Currently I’m working as a Customer Strategy & Marketing Consultant to help start-ups and companies, by combining in-depth consumer insights with marketing expertise to build brand strategy and business storytelling using data for sustainable, organic growth.