I am passionate about the agricultural sector and making a difference. My career began as a researcher at the Department of Agricultural Economics, University of the Free State. In 2006, I transitioned to a private consultancy specializing in Agri-industry research. In 2011, I joined the Industrial Development Corporation (IDC), and opened the Northern Cape Regional Office and contributed to diverse developmental projects across sectors, including agriculture, renewable energy and tourism.In 2017, I focused my professional efforts on the dried fruit industry, leading to my appointment as CEO of Raisins South Africa. During my tenure, I played a pivotal role in restructuring the South African raisin industry. I led the revamping of the industry's association, introducing a new vision and steering strategic priorities to develop a sustainable and globally competitive South African raisin industry.I am practical, organised, hard-working, honest, and respectful individual.On a personal note, I am married and have two boys. I enjoy the outdoors and spending quality time with my family and friends.