Areas of focus from 2019 - 2024Fergal Murray Consulting advised Singapore headquartered Tolaram on the technical due diligence relating to the brewing sites owned by Guinness Nigeria for its proposed acquisition of Diageo’s shareholding in Guinness Nigeria, a company listed on the Nigerian Stock Exchange, which produces and distributes Guinness in Nigeria.- Directed all aspects to get a 40k hl state-of-the-art brewery - Managed contract brewing supply to create and deliver four uniquely designed beers and brewing specs. All have been awarded gold medals by the World Beer Awards, with fantastic consumer feedback.- Consulted on acquiring a 30 K HL brewing facility in Ireland by Pernod Ricard.- For London designed the liquid and brewing spec for - Soho lager, which is slowly but on track, making inroads and developing a key following in targeted London Pubs - Assisted with the optimization and quality improvement program that saved on performance challenges, costs, and improved quality. Allowing for a future-proof plan and upgrading with the capex program.- Collaborated with Christian McMahan (ex-Heineken and Diageo CMO - USA), creating various excellent beers at Wachusett and Double Down breweries.Areas of focus from 2019- 2024 - Directed all aspects of getting a 40k hl state-of-the-art brewing and packaging facility. Managed contract brewing supply to create and deliver four uniquely designed beers and brewing specs. All have been awarded gold medals by the World Beer Awards - Consulted on purchase of a 30 k hl brewing facility in Ireland for Pernod Ricard.Developed Soho lager which is making inroads and following in targeted London Pubs - Advised acquiring a 20 K hl craft brewing facility and redesigned the new main product offering RI-RA lager beer. Winning a gold at a competition in London.

- Designed various craft beers for clients, including some lo alc non-alc activations.- Consulted on a large corporation's significant Acquisition of a craft brewer. - Main World beer judge - sampling over 800 beers to declare winners - successful Beer collaborations with breweries in Brazil, the USA, UK and Ireland. - The USA project was my first venture into making a stout- Provided advice and consulting applications, including a few NDA projects for New Spirits World and other Gin, Rum Whiskey, and coffee Liqueurs.

A new Independent brewery starting in heart of Dublin city this year - cant wait ...

The Global role was created by me it was a specialised resource. I was a real collaborator and influencer with global reputation as the Guinness master brewer. I was an internal consultant to the global brand marketing and sales team's. I developed, design, created content and implemented and inspired global marketing platforms to grow the brand. I brought a real depth of insight and knowledge in supporting the global teams and range of agencies in getting facts ideas and significant key growth activations. What an asset to have in the back pocket to assist and advise when having those brand conversations. I influenced a very wide range of people across the globe in the most senior levels of the business all the way through to the most important consumer groups. The role had a global remit and the need to be flexible in approach and understand global cultures and markets. This was essential with so many international groups agencies and markets. Fundamentally building advocacy and provenance - Enshrining the brand equity and reputation. As custodian for the brand and being the Guinness Masterbrewer and face of Guinness brand Multiple examples on web of Global PR activity. On TV, radio and print - social and digital platforms -- close to a billion impressions -famous highlights in crude Jimmy Fallon show and pouring the pint for the queen and getting the Guinness into President Obamas hand. Fabulous experiences -- which meant you had to know what you were doing and able to deliver at the highest level .

31 years in Guinness - have held positions in all brewing operations and as the master brewer and global brand ambassador now travel the globe engaging in our global markets building product and brand value and increasing Diageo Reputation, advocacy, and providence.

Worked in every brewery and market for Diageo - across multiple channels.