Fergus Chen Email & Phone Number

Singapore

Previous Positions:Product Manager/ Tech Support (July 2011- September 2013)Consultant (September 2013-June 2014)Product Manager Job Description:● Developed, managed and designed MORSEL, a tool that delivers insights on restaurant performance based on social media for current clients that include over 100 F&B outlets in Mandarin Oriental Group and Marriot Hotels● Redesign and re-structure Brand Karma iO, a tool that helps hotel brands monitor their online reputation and compare it with their competitors. Currently has 3,000+ hotel clients, 30,000+ active subscribed users● Created and managed the Brand Karma Homepage, improving the bounce rate by 17% and increasing the page visits by 27%● Lead sales demos and training for Brand Karma iO to clients resulting in growth of 10 clients● Lead internal training on products and tools to Brand Karma staff ● Participated as a panelist in WIT Singapore 2013 Panel Discussion ● Improved the quality of reports provided by Brand Karma iO resulting in a signed deal with 180 hotels from IHG China● Created a management backend for clients resulting in savings of 10-20% of the everyday workloadConsultant Job Description:● Managed the BE IMPULSIVE Facebook campaign for Shangri-La Hotels that generated 10x ROI● Promoted the Accor Hotels SUPER SALE on Facebook which generated 200% ROI ● Managed a fan acquisition and room revenue generation targeted towards Taiwanese people for GATE HOTEL, Japan that generated 120% ROI, acquired more than 14k fans and increased Taiwanese guests by 5%● Created Facebook campaigns and weekly reports for Starwood Hotels APAC● Lead internal training on advertising including target analysis, budgeting and content planning for Brand Karma staff ● Built and managed a Facebook APP for W Taipei to sell rooms as an auction

Taiwan

Job Description:● Managed and promoted Microsoft tech products for marketing events and conferences● Assisted in leading the Microsoft Student Partners program to reach their annual KPI● Assisted in marketing and leading the Microsoft Imagine Cup 2011 in Taiwan and New York. ● Managed the Facebook fan page and created a social marketing campaign for the competition (1000+ signups)

Taiwan

Job Description: ● Studied new Microsoft technology and built case studies● Participated in promoting Microsoft tech products for annual marketing events and presentations