David F. Email & Phone Number

Durham, North Carolina, United States

• Responsible for the positioning and roll-out of the Conscious Foods master brand• Created 10-year, multibillion-dollar innovation roadmap for the Conscious Foods product portfolio• Led cross-company team to successfully launch the first CRISPR product in the US, Conscious Greens• Planned and executed iterative market research, culminating in proof of consumer acceptance of gene edited food via brand activation sampling events in Seattle, Palo Alto, and Austin• Won award for best booth content and execution for a new company at the 2022 IFPA Fresh Produce & Floral Show

San Antonio, Texas

• Reporting to our CFO, responsible for redesign of monthly commercial demand forecasting process and executive S&OP alignment with Marketing, Sales, Manufacturing, and Supply/Growing of over 180M lbs. of produce across 160 SKUs, delivering over $500M in annual retail sales• Results for 2020 for this company-wide process change resulted in NatureSweet’s best year ever for Demand FCST Error, exceeding our Max KPIs for error reduction (12-mo MAPE at 6-mo out) by 2.4X• Developed a plan for automation of our monthly S&OP data and reporting, reducing man-hour needs by over 80% • Led corporate initiative and partnered with IT to the identify and eliminate disparate and redundant sources of data, assuring the cleanliness and accessibility of all Master Data centralized as the single source of truth• Partnered with IT to apply governance across Master Data and develop processes for change management. • Authored pricing strategy and MAPS control process to simplify full snacking tomato portfolio • Completed internal Marketing Mix analysis to determine optimal spend across trade promotion, coupons, and digital investment• Built Monte Carlo analysis to assess risk and optimize trade-off between order fill rate and excess planting

San Antonio, Texas Area

• Launched new organic brand across six different varieties of vegetables; accountable for all packaging, communication, innovation, sourcing, growing partner negotiation, and marketing mix; developed 5-Yr roadmap to $100M annual Gross Sales • My last year of direct P&L responsibility had us on-track for our 5-year goal, with overall Gross Sales growth vs prior year of 25.2%, driven 62% by new distribution, and 38% through increased dollar velocities• Collaborated with Sales to build a story for retail buyers to view organics not as a necessary burden, but as a long-term opportunity to grow category dollars through proper assortment, merchandising, pricing, and vertically integrated relationships• From 2018 to 2020, grew our leading Brighthouse Organics® small tomato SKU to become the #1 organic small tomato at Walmart in dollar sales • Led industry coalition to legitimize container growing of organics with USDA, including testimony to both House and Senate Agriculture Committees, resulting in decision to allow container growing methods officially and explicitly• Identified error in Consumer Promotions planning; developed new coupon process and trained team, reducing coupon liability by over $25M, aligning promotions with focus “drive” products, and minimizing future subsidized base sales• During my first month, I uncovered an error that had resulted in an 8X over-planting of one crop variety; I quickly expanded the plan from a test market to full regional launch to ensure that 100% of product grown would be sold

Bothell, Wa

• Responsible for global strategic alliances with several major branded pharmaceutical manufacturers as well as global P&L ownership and strategy of Sonicare® interdental business across 39 countries/regions• Achieved 18.9% annual growth in Net Sales in 2015 vs YAG, exceeding goal by $3M while maintaining Gross Margin of 52%• Proposed alliance partnership with Shark Tank company Breathometer, resulting in partnership launch of TongueCare +® with Bluetooth connected breath analyzer for diagnostic feedback at 2016 CES, achieving Seattle Times’ “Top 10 Cool New Things”• Authored business case for expansion of supply chain and global regulatory submissions for chemistries, incr. sales of $89M• In my first month, identified error in previous IPSOS volumetric study that over-estimated category opportunity by 90%; recommendation to disband project accepted by senior stakeholders saved $10M in non-value adding capital investment• Developed strategy and innovation pipeline to grow global interdental business at a five-year CAGR of 18% through 2020.• Launched AirFloss® Pro in 32 countries on-time and within budget despite multiple industrial roadblocks; on track to achieve first-year incremental sales of $22M, 0.5% ahead of forecast• Nominated for and accepted into executive development program

Seattle, Wa

- Responsible for P&L of Cookware, Bakeware, and Tabletop categories; over 700 vendors with 95K SKUs and annual Gross Sales in excess of $240MM. - Managed multiple direct reports to deliver topline growth of 20%. - Led new selection process for entire GL, resulting in 67% increase in assortment, more than 2X increase from previous two years. - Negotiated with vendors to increase vendor funded coop 33%. - Rebuilt "paused" top vendor relationships towards full catalog offering, including Lenox, Riedel, Lifetime, and Waterford.

Racine, Wi

- Responsible for multiple direct reports to deliver innovation pipeline for 66% of Home Cleaning strategic territories for all brands (WINDEX, SCRUBBING BUBBLES, PLEDGE, FANTASTIK, SHOUT, and DRANO) - Developed $390MM 6-Yr technology roadmap for Speed-The-Clean territory innovation expansion. - Led test market development and execution of first wave innovation in Speed-The-Clean territory, with estimated national Yr. 1 retail sales of $88MM - Challenged standard product supply practices to bring products to market 6-months ahead of schedule. - Developed packaging and revolutionary in-aisle merchandising. - Lead IMC process for national launch and translation of $36MM A&P spend plan to Test Market - Developed advertising copy that scored on all measures (Recall, Persuasion, Brand Linkage and Communication) - Created and presented plan to all retail accounts to achieve FDM distribution of 80%. - Managed development of Advantaged Germ Kill territory strategy and 7 Yr innovation pipeline in excess of $100MM.

Racine, Wi

- Led expansion of Cream Cleanser through development and commercialization to launch, achieving 17% segment share by EOY. - Developed Integrated Marketing best practice process for organization, reducing timeline from 18 months to 4 months. - Led copy development for Daily Shower Cleaner restage, achieving Sig-Sig scoring on Recall, Persuasion, Brand Linkage, and Message Communication. - Created Dollar Store strategy for Home Cleaning, leveraging current SKU portfolio and manufacturing capabilities to drive incremental distribution across segments, achieving incremental sales of $30MM. - Led technology acquisition and application of differentiated germ kill chemistry across portfolio with estimated Yr 1 sales of $40MM.

Racine, Wi

- Achieved first ever rotational distribution in BJ;'s WHC, delivering an incremental $320K in Gross Sales. Test was successful, yielding everyday distribution worth $20MM annually. - Leveraged consumer insights to adjust packaging graphics for DIY COT, successfully acquiring 13 SKU test in Lowe's for Jan '10, delivering an incremental $307K in Gross Sales. - Exceeded 2009/2010 WHC Budget G$L of $216.4MM by $8.8MM and DP of $48.7MM by $1.5MM, 3.7% growth over YA. - Achieved growth in WHC 2008/2009 FT Gross Sales at 105% vs YA to $217.1MM. - Aligned on differentiated margin solution strategy for ZIPLOC(R) Premium in Sam's Club in Dec '09, delivering $1.6MM in Gross Sales. - Gave customer presentation to Wakefern resulting in regained distribution of Zip 'n Steam, ~ $200K of incremental annual sales.

Racine, Wi

- Exceeded '07/'08 Freezer Bag financial objective by delivering Gross Sales of $243.7MM (107% of budget), PC of $67.6MM (127% of budget), and market dollar share of 59.0% (100% of budget). - Developed strategic direction for ZIPLOC partnership with WeightWatchers. Managed Execution, including sampling, magazine ad/advertorial development, coupons, and online/e-mail communication. - Created and analyzed scenarios for all financial and volume impact assumptions for both Base Freezer and Vacuum segments to set framework for multi-year ZIPLOC Freezer Strategy. - Developed ad/promo spending plans and special pack development for Base Freezer defense in advance of Reynolds HandiVac launch, achieving significant pantry load and reducing competitor unit velocity below retailer thresholds, resulting in delisting of competitor item.

Neenah, Wi

- Responsible for packaging, consumer promotions, brand equity, web development, financial forecasting, and $60MM Advertising and Consumer Promotions budget. - Directed all aspects of brand for four months while manager out on leave; annual results showed $36MM in net sales growth. - Developed promotional strategies and tactics for rich mix shift towards super premium products, including FSIs, ICMs, Catalina, in-store communication, and internet based COTTONELLE Puppy communication. - Led "Puppy Tracks" equity event, resulting in highest ever association with COTTONELLE Puppy brand icon, 2X prior high. - Launched COTTONELLE for Kids like extension, resulting in first year net sales of $7MM. - Designed business plan for Canadian expansion of COTTONELLE Toilet Paper. Launch approved for June 2007 with forecasted annual operating profit of $18MM by 2010.

Neenah, Wi

- Responsible for financial forecasting, pricing, market trend insights, and management of $150MM Trade Promotion budget. - Led cross functional team through re-stage of entire product line, resulting in $76MM increase in net sales. - Provided analysis and recommendation to launch Triple Roll line extension, resulting in annual net sales increase of $34MM. - Led project with Wal-Mart sales team to improve category profitability, resulting in increased distribution of SCOTT Extra Soft, $63MM of incremental annual net sales.

Albequerque, Nm

- Enhanced supply chain efficiency to better meet customer needs by planning, developing, and globally deploying a Data Quality Indicator, resulting in five-year cost savings of $975K. - Quantified customer requirements through design and implementation of focus groups and surveys.

Neenah, Wisconsin, United States

- Supported manufacturing processes in all facets of production, engineering, and maintenance to drive increase of production from 5K to 14K units per hour and decrease waste from 23% to 6%. - Consulted with cross-functional team to determine value proposition of various product attributes and reposition DEPEND brand against new private label market entrants, thus driving increased market share. - Directed team to identify and correct manufacturing deficiencies, realizing annual cost savings of $540K. - Developed and optimized machine grade-change procedure using CPM, reducing down time 64%.

Supervised installation of $55MM of machinery while ensuring zero cost over-runs.

Mba, Marketing, Strategy, And Finance

Activities and Societies: Olin Marketing Association, Beta Gamma Sigma, Graduated 2nd in class, Received Charles F. Knight Scholars Award.

Bsme, Mechanical Engineering, 3.3

Activities and Societies: ASME, Pi Tau Sigma Studied mechanical engineering with a minor in mathematics. President of local ASME branch..