Fernanda Andrade Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Leadership of Sales, Projects, and R&D teams in the development of products and projects for customers, focused on Circular Economy, Sustainability, Reverse Logistics, Social Impact, and Waste Management, using Boomera's proprietary methodology (Circular Pack).Main Focus Areas:- Seeking Circular Economy solutions and actions, process improvements, materials, and the final manufacturing of plastic products from post-consumer or post-industry raw materials (films, resins, packaging… Show more Leadership of Sales, Projects, and R&D teams in the development of products and projects for customers, focused on Circular Economy, Sustainability, Reverse Logistics, Social Impact, and Waste Management, using Boomera's proprietary methodology (Circular Pack).Main Focus Areas:- Seeking Circular Economy solutions and actions, process improvements, materials, and the final manufacturing of plastic products from post-consumer or post-industry raw materials (films, resins, packaging, and conceptual products).- Developing projects aimed at promoting reverse logistics and recycling of post-consumer recyclables.- Developing and supporting social impact projects with cooperatives of waste pickers, aiming to structure and professionalize these enterprises with improvements in monthly income, sales, and productivity indicators. Show less

São Paulo E Região, Brasil

-Lead Marketing Professional Business, managing 12 people from different positions (marketing, customer experience, revenue marketing, lead qualification, washroom and wiping category & brand managers and customer execution) to deliver sustainable business results.- Leading Brazilian P&L for Kleenex, Neve, Scott Hand Towels and Bath Tissue and WYPALL and Kimtech for Wiping Solutions. That includes asset utilization, product lifecycle management, price/competitive mapping, innovation… Show more -Lead Marketing Professional Business, managing 12 people from different positions (marketing, customer experience, revenue marketing, lead qualification, washroom and wiping category & brand managers and customer execution) to deliver sustainable business results.- Leading Brazilian P&L for Kleenex, Neve, Scott Hand Towels and Bath Tissue and WYPALL and Kimtech for Wiping Solutions. That includes asset utilization, product lifecycle management, price/competitive mapping, innovation management, ON and OFF omnichannel marketing communication, lead generation and customer loyalty. Show less

- Responsible for leading, developing and implementing Globally New Services and Solutions (Products and Services) for Industrial Segments. - Accountable for marketing strategies, new selling consultative process and innovation pipeline that delivered $96MM in 3 years.

- Responsible for Professional Segments and Wiping Category strategy (WYPALL and KIMTECH brand), portfolio management, innovation pipeline from insights generation to launch activation, communication and brand strategy for Latin America. - Deeply understand segments, choosers, influencers and users to convert this understanding in business and new business opportunities. Collaborate with and engage cross functional partners (R&D, supply chain, manufacturing, vendors, packaging, sales team,… Show more - Responsible for Professional Segments and Wiping Category strategy (WYPALL and KIMTECH brand), portfolio management, innovation pipeline from insights generation to launch activation, communication and brand strategy for Latin America. - Deeply understand segments, choosers, influencers and users to convert this understanding in business and new business opportunities. Collaborate with and engage cross functional partners (R&D, supply chain, manufacturing, vendors, packaging, sales team, etc.) to ensure new product innovation in brought to life on-time and country execution. Show less

- Lead strategic planning and implementation of personal protection equipment (JACKSON SAFETY and KLEENGARD) in Latin America. - Acted in multiple functions around the world including manufacturing, regulatory, marketing, quality, sales, training and product development.

- Responsible for developing Brazilian Wiping/Non Woven WYPALL and KIMTECH Market, understanding Health Care, Manufacturing, Food Processing and Food Service Industries and delivering right solutions for improving customer KPIs and also improving sales capabilities and tools. - Ensured the proper sales structure and skills to Win with this category .

- Responsible for Latin America Packaging Activation in Personal Care .- Direct interaction with Local Marketing, Logistic, Quality and Trade Marketing.- Launched Sedal & Seda Shampoo, Conditioner and Treatment Cream Bundle and Colorant Line.

São Paulo Area, Brazil

- Responsible for developing Diet and Light Beverage Market in Brazil, considering customer prospecting and product development.

- Key Account Sales Executive, including developing new Food Packaging for new customers and cross selling in all types of companies but especially key account companies (Aurora, Sadia e Perdigão)

Mba Em Marketing

Bacharelado Em Engenharia, Food Engineering