Fernanda Albino Costa Bartex Email & Phone Number

State Of São Paulo, Brazil

Maintain and strengthen relationships with a portfolio of outsourcing (BPO - Business Process Outsourcing) clients, conducting QBRs, managing projects (including Go-Live oversight and planning), and driving continuous improvements through alignment with the product roadmap and customer feedback for the introduction of new features.Achievements:- 3 quarters with zero churn- 20% portfolio growth- Over 200 live projects in Procurement and HR towers

São Paulo

Objective: Manage a portfolio of infoproduct producers with monthly revenue exceeding R$1 million, ensuring their loyalty through contracts and retention via strategic sales campaigns. I conducted recurring analyses (such as ROI, CAC, and LTV) and established strategic relationships with Key Accounts. I proposed and implemented action plans based on data analysis to improve retention and reduce churn.Achievements: over 200% success in campaigns (Repurchase and Black Friday), developed 5 QBR models, and retained 85% of the portfolio through contracts.

São Paulo

São Paulo Area, Brazil

Objective: Position the AIESEC brand in Brazil and its young talents for companies that value youth leadership and diversity. Implement in-person and virtual employer branding actions, ensuring success through metrics and customizing the journey with product partners. I developed Employer Branding strategies, updating the EVP with references from leading brands. I planned and evaluated actions in Recruitment & Selection, Employer Branding, and Customer Success. I organized events for up to 1,600 participants, created diversity portfolios, and managed virtually a network of 3,000 collaborators. With a portfolio of 7 exchange product partners and 15 Employer Branding clients, I optimized the consumer flow and implemented the product journey in 50 branches. I conducted training cycles and prepared performance reports, NPS, CSAT, and churn.Achievements: 134% growth in financial inflows, 4 new employer branding accounts, 3 new product customization accounts.

Paris

Objective: My goal at AIESEC France was to manage a network of 18 local units and implement people management processes. Additionally, I organized educational events with national and international reach. I supervised online leadership, recruited approximately 300 individuals, and established productivity goals, people analytics metrics, and a leadership pipeline. I also created the schedule for national events and led internal process education nationally.Achievements: 93% implementation of people management processes, 80% retention, 91% filled positions.

Santa Maria

Customer service and budgets.

Pós-Graduação Lato Sensu - Especialização, Marketing

Pós em Gestão de Produtos

Bachelor'S Degree, International Relations And Affairs