Fernanda Machado

Fernanda Machado Email and Phone Number

Gerente de Marketing em Canais Digitais @ Vivo (Telefônica Brasil)
São Paulo, SP, BR
Fernanda Machado's Location
São Paulo, Brazil, Brazil
Fernanda Machado's Contact Details

Fernanda Machado personal email

About Fernanda Machado

Over 15 years of experience in Product Marketing, Service Marketing, and Channel Marketing, focusing on crafting and executing comprehensive on/offline marketing strategies that deliver measurable results and foster sustainable growth. International experience in the skincare sector, with additional roles in multinational corporations such as Samsung and LG. Proficient in managing large budgets, leading cross-functional teams, and overseeing large-scale projects. Key competencies include:• Digital Marketing: Developing and implementing successful brand marketing strategies and advertising campaigns.• Sales Management and Marketing KPIs: Expertise in CRM and Growth management to maximize customer acquisition and sales.• Team Management and Development: Collaborative leadership to foster an environment where individuals work towards common goals.• Business Development: Planning and executing initiatives driving revenue growth and market expansion.• Sales and Marketing Metrics (Growth): Utilizing tools such as Google Analytics and CRM to enhance campaign performance and customer retention.• Strategic Planning: Implementing channel marketing and trade marketing strategies to boost customer loyalty and sales.• Budget Management: Managing substantial annual budgets to maximize ROI and campaign effectiveness.

Fernanda Machado's Current Company Details
Vivo (Telefônica Brasil)

Vivo (Telefônica Brasil)

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Gerente de Marketing em Canais Digitais
São Paulo, SP, BR
Website:
madeiramadeira.com.br
Employees:
1998
Fernanda Machado Work Experience Details
  • Vivo (Telefônica Brasil)
    Gerente De Marketing Em Canais Digitais
    Vivo (Telefônica Brasil)
    São Paulo, Sp, Br
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  • Waterlily Skin Body Spa
    Marketing Director | B2B/B2C | Digital Marketing | Data Analysis
    Waterlily Skin Body Spa Mar 2023 - Jun 2024
    Brisbane, Queensland, Australia
    • Development and implementation of brand positioning strategies.• Planning and execution of strategic advertising campaigns across multiple platforms, achieving over 300% growth in impressions and a 3% sales conversion rate.• Driving of up to 95% revenue growth (YoY ↑64%) through targeted campaigns focusing on product launches, promotions, and sponsored ads.• Direction of content creation aligned with market trends, utilizing Google Analytics, HubSpot and WooCommerce for trend monitoring, competitor analysis, and product insights.• Development of social media and marketing campaigns, increasing website customer acquisition by 185%.• Utilisation of CRM systems for customer relationship management and campaign performance evaluation, resulting in a 117% increase in click-through rates and 72% revenue growth.
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  • Lg Electronics Brasil
    Sr. Marketing Manager – Home Appliances | Retail Strategy Leader | Team Management Expert
    Lg Electronics Brasil Feb 2021 - Nov 2022
    São Paulo, São Paulo, Brasil
    Management of the Home Appliances category as Head of the Marketing team, developing launch plans and digital strategies, resulting in a 15% increase in online sales revenue. Collaboration on client media plans to co-define communication and advertising strategies, optimising the performance of Digital Ads. Leadership of cross-functional teams and alignment of company strategies, achieving a 10% increase in customer satisfaction and an 8% increase in market penetration.
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  • Lg Electronics Brasil
    Sr. Trade Marketing Manager | Retail Marketing Strategist | Channel Development Expert | Team Leader
    Lg Electronics Brasil Apr 2019 - Jan 2021
    São Paulo E Região, Brasil
    ● Leadership and management of the Channel Marketing team, driving growth in the mobile segment; implementation of data-driven strategies, resulting in a 27% revenue increase over two years and a 3% market share increase.● Development and implementation of channel sales and marketing strategies, strategically enhancing customer loyalty and driving sales, resulting in a 30% increase in customer retention and 17% sales revenue growth over two years.
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  • Samsung Electronics
    Manager Channel Marketing | Marketing Strategy | Data Analysis
    Samsung Electronics Apr 2017 - Apr 2019
    São Paulo, São Paulo
    ● Direction of the execution of Samsung's marketing initiatives, driving a 30% increase in brand awareness and a 20% increase in online sales revenue.● Provision of dynamic leadership to cross-functional teams and fostering of productive relationships with external agencies, suppliers, and stakeholders.● Management of a substantial annual budget of over $45 million, developing strategic allocation plans to maximize ROI.
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  • Samsung Electronics
    Jr. Marketing Manager
    Samsung Electronics Jun 2016 - Mar 2017
    São Paulo, Brasil
    ● Leadership of the successful launch of Samsung Pay in Brazil, cultivating strategic partnerships with major corporations such as McDonald’s, Bradesco, Itaú, and Visa.● Driving of a comprehensive website redesign initiative, resulting in a 200% increase in leads generated.
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  • Samsung Electronics
    Channel Marketing Strategy | Supervisor
    Samsung Electronics Mar 2015 - May 2016
    São Paulo, Brasil
    ● Oversight of the allocation of marketing budgets for clients within the mobile division, totalling over $20 million annually.● Orchestration of the implementation of Samsung’s Mobile 360 marketing strategies across carrier channels, executing digital, ATL, and BTL campaigns: driving a 25% increase in customer engagement and a 15% revenue increase.
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  • Tim Brasil
    Senior Marketing Strategic Consultant - Fixed Broadband (Tim Live) At Tim Brasil
    Tim Brasil Sep 2013 - Mar 2015
    São Paulo E Região, Brasil
    . Strategica leadership of the creation, management, and in-depth analysis of Product Marketing initiatives for 'TIM Live' fixed broadband service, employing data analytics and market insights.. Utilization of data-driven approach to develop and optimize marketing campaigns, resulting in a 25% increase in 'TIM Live' customer acquisitions and market penetration.. Execution of comprehensive marketing strategies, integrating digital marketing, segmentation, and targeted positioning to drive 'TIM Live' product visibility and consumer engagement.. Collaboration with cross-functional teams to develop and align marketing strategies with product enhancements, ensuring consistent brand messaging and market competitiveness.. Leverage of market intelligence and competitive analysis to identify growth opportunities, contributing to sustained growth and market leadership for 'TIM Live' fixed broadband.
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  • Tim Brasil
    Retail Sales Consultant | Data Analytics Strategist - Channel Performance
    Tim Brasil Jul 2012 - Aug 2013
    Rio De Janeiro E Região, Brasil
    . Leadership of comprehensive analysis of channel KPIs including Gross, Productivity, Churn, and Promoters, utilizing data analytics and market insights to drive strategic decisions and optimizations.. Application of expertise in data analysis tools to derive actionable insights, resulting in a 13% increase in channel performance and efficiency.. Management and mentoring of a team of Business Consultants, fostering a high-performing environment and contributing to the professional development of team members.. Implementation of targeted strategies based on KPI analysis to enhance channel performance, streamline operations, and optimize customer experience.. Leveraging expertise in retail sales and data-driven methodologies to streamline processes, contributing to increased revenue and improved customer satisfaction metrics.
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  • Tim Brasil
    Marketing Consultant Trainee At Tim Brasil And Intelig
    Tim Brasil Jun 2011 - Jun 2012
    Rio De Janeiro E Região, Brasil
    . Spearheaded revenue and profit management initiatives within the B2B and B2C Marketing areas at Intelig, driving strategic decisions for enhanced profitability.. Focal point in the Digital channel of TIM fixed broadband, orchestrating initiatives that contributed to increased market presence and customer engagement.. Leadership as the key focal point for Value-Added Services (VAS) content on TIM fixed products, optimizing content strategies to drive customer acquisition and retention.. Analysis of market trends and consumer behavior, providing insights that guided marketing strategies and contributed to revenue growth.. Collaboration with cross-functional teams to implement innovative digital initiatives, resulting in improved market visibility and competitive positioning for TIM fixed broadband services.
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  • Tim Brasil
    Trainee| Strategic Planning Consultant
    Tim Brasil Jan 2011 - May 2011
    Rio De Janeiro E Região, Brasil
    . Conducted Competitive Intelligence analysis within the mobile segment, providing insights that contributed to strategic decision-making and market positioning.. Analyzed quarterly Key Performance Indicators (KPIs) and results, offering valuable data-driven insights to support strategic planning initiatives.. Leveraged data analysis tools to derive actionable insights, aiding in identifying market trends and opportunities for growth.. Collaborated with teams to develop strategic plans aligned with business objectives, contributing to improved market competitiveness and performance.. Utilized critical thinking and analytical skills to assess market dynamics, enabling informed decision-making in strategic planning processes.
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  • Sc Johnson
    Marketing Intern | Strategic Project Coordinator | B2B Marketing | Retail
    Sc Johnson Nov 2009 - Dec 2010
    Rio De Janeiro E Região, Brasil
    . Contribution to the Marketing department in RJ, reporting to the Product Manager of the insecticide category, the company's flagship (team comprised of 1 grouper, 3 managers, and 3 interns).. Orchestration and execution of marketing and promotional projects, fostering strategic collaborations and initiatives.. Planning and execution of projects targeting clients in the hygiene and cleaning market, facilitating collaborations between SC Johnson and Giovanni Draft FCB (agency).. Presentation development and contribution to strategic planning within the Promotion department.. Collaboration with the agency to devise comprehensive 360-degree media projects encompassing ATL (TV, magazines, internet) and BTL (Point of Sale).. Conduction of in-depth analysis utilizing Nielsen, IBOPE, and other sources to assess competition and trends in the insecticide market.Highlight:. Leadership of the management of the highest-budget project within the insecticide category for the year 2010.
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  • Globo.Com
    Business Operations Analyst | Market Intelligence Specialist At Globo.Com
    Globo.Com Jul 2008 - Oct 2009
    Rio De Janeiro E Região, Brasil
    . Management of Operations in the Internet Service Provider sector, fostering collaboration between Marketing and Technology (IT) departments.. Assessment of sales data to recommend and establish market-based goals, contributing to market share expansion initiatives.. Oversight of Call Center operations to ensure high-quality service and efficiently addressed customer issues to enhance subscriber satisfaction and relationships.. Designing and validation of promotions within the company's internal system to drive subscriber engagement and retention.. Generation of comprehensive reports, including spreadsheets and charts, conducting in-depth analysis of internet service provider subscriber data.. Contribution to briefing development and collaboration on strategic planning with the Marketing department to align business objectives.Highlight:. Promoted from intern to analyst within one year, showcasing dedication and substantial contribution prior to graduation.
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Fernanda Machado Skills

Marketing Planejamento Empresarial Marketing Digital Marketing Strategy Digital Marketing Business Strategy Pesquisas De Mercado Business Planning Project Management Market Research Online Advertising Desenvolvimento De Produtos Marketing Management Product Management User Experience Usability Digital Strategy Google Analytics Product Development Digital Media Publicidade Online Planejamento De Mercado Microsoft Office Vendas Product Marketing Marketing De Produtos Microsoft Excel Marketing Comercial Cross Channel Marketing Trade Marketing Multicanais Trabalho Em Equipe Marketing B2c

Fernanda Machado Education Details

Frequently Asked Questions about Fernanda Machado

What company does Fernanda Machado work for?

Fernanda Machado works for Vivo (Telefônica Brasil)

What is Fernanda Machado's role at the current company?

Fernanda Machado's current role is Gerente de Marketing em Canais Digitais.

What is Fernanda Machado's email address?

Fernanda Machado's email address is fe****@****ail.com

What schools did Fernanda Machado attend?

Fernanda Machado attended Universidade De São Paulo, Universidade Federal Fluminense.

What are some of Fernanda Machado's interests?

Fernanda Machado has interest in Children, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Fernanda Machado known for?

Fernanda Machado has skills like Marketing, Planejamento Empresarial, Marketing Digital, Marketing Strategy, Digital Marketing, Business Strategy, Pesquisas De Mercado, Business Planning, Project Management, Market Research, Online Advertising, Desenvolvimento De Produtos.

Who are Fernanda Machado's colleagues?

Fernanda Machado's colleagues are Kentaro Mori, João Vitor Issa, Davi Campos, Sabrina Mariha Caobianco, Dayane Cerebel, Edson Rocha, Gustavo Luciano Favareto.

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