Fernanda Machado Email & Phone Number

São Paulo, Sp, Br

Brisbane, Queensland, Australia

• Development and implementation of brand positioning strategies.• Planning and execution of strategic advertising campaigns across multiple platforms, achieving over 300% growth in impressions and a 3% sales conversion rate.• Driving of up to 95% revenue growth (YoY ↑64%) through targeted campaigns focusing on product launches, promotions, and sponsored ads.• Direction of content creation aligned with market trends, utilizing Google Analytics, HubSpot and WooCommerce for trend monitoring, competitor analysis, and product insights.• Development of social media and marketing campaigns, increasing website customer acquisition by 185%.• Utilisation of CRM systems for customer relationship management and campaign performance evaluation, resulting in a 117% increase in click-through rates and 72% revenue growth.

São Paulo, São Paulo, Brasil

Management of the Home Appliances category as Head of the Marketing team, developing launch plans and digital strategies, resulting in a 15% increase in online sales revenue. Collaboration on client media plans to co-define communication and advertising strategies, optimising the performance of Digital Ads. Leadership of cross-functional teams and alignment of company strategies, achieving a 10% increase in customer satisfaction and an 8% increase in market penetration.

São Paulo E Região, Brasil

● Leadership and management of the Channel Marketing team, driving growth in the mobile segment; implementation of data-driven strategies, resulting in a 27% revenue increase over two years and a 3% market share increase.● Development and implementation of channel sales and marketing strategies, strategically enhancing customer loyalty and driving sales, resulting in a 30% increase in customer retention and 17% sales revenue growth over two years.

São Paulo, São Paulo

● Direction of the execution of Samsung's marketing initiatives, driving a 30% increase in brand awareness and a 20% increase in online sales revenue.● Provision of dynamic leadership to cross-functional teams and fostering of productive relationships with external agencies, suppliers, and stakeholders.● Management of a substantial annual budget of over $45 million, developing strategic allocation plans to maximize ROI.

São Paulo, Brasil

● Leadership of the successful launch of Samsung Pay in Brazil, cultivating strategic partnerships with major corporations such as McDonald’s, Bradesco, Itaú, and Visa.● Driving of a comprehensive website redesign initiative, resulting in a 200% increase in leads generated.

São Paulo, Brasil

● Oversight of the allocation of marketing budgets for clients within the mobile division, totalling over $20 million annually.● Orchestration of the implementation of Samsung’s Mobile 360 marketing strategies across carrier channels, executing digital, ATL, and BTL campaigns: driving a 25% increase in customer engagement and a 15% revenue increase.

São Paulo E Região, Brasil

. Strategica leadership of the creation, management, and in-depth analysis of Product Marketing initiatives for 'TIM Live' fixed broadband service, employing data analytics and market insights.. Utilization of data-driven approach to develop and optimize marketing campaigns, resulting in a 25% increase in 'TIM Live' customer acquisitions and market penetration.. Execution of comprehensive marketing strategies, integrating digital marketing, segmentation, and targeted positioning to drive 'TIM Live' product visibility and consumer engagement.. Collaboration with cross-functional teams to develop and align marketing strategies with product enhancements, ensuring consistent brand messaging and market competitiveness.. Leverage of market intelligence and competitive analysis to identify growth opportunities, contributing to sustained growth and market leadership for 'TIM Live' fixed broadband.

Rio De Janeiro E Região, Brasil

. Leadership of comprehensive analysis of channel KPIs including Gross, Productivity, Churn, and Promoters, utilizing data analytics and market insights to drive strategic decisions and optimizations.. Application of expertise in data analysis tools to derive actionable insights, resulting in a 13% increase in channel performance and efficiency.. Management and mentoring of a team of Business Consultants, fostering a high-performing environment and contributing to the professional development of team members.. Implementation of targeted strategies based on KPI analysis to enhance channel performance, streamline operations, and optimize customer experience.. Leveraging expertise in retail sales and data-driven methodologies to streamline processes, contributing to increased revenue and improved customer satisfaction metrics.

Rio De Janeiro E Região, Brasil

. Spearheaded revenue and profit management initiatives within the B2B and B2C Marketing areas at Intelig, driving strategic decisions for enhanced profitability.. Focal point in the Digital channel of TIM fixed broadband, orchestrating initiatives that contributed to increased market presence and customer engagement.. Leadership as the key focal point for Value-Added Services (VAS) content on TIM fixed products, optimizing content strategies to drive customer acquisition and retention.. Analysis of market trends and consumer behavior, providing insights that guided marketing strategies and contributed to revenue growth.. Collaboration with cross-functional teams to implement innovative digital initiatives, resulting in improved market visibility and competitive positioning for TIM fixed broadband services.

Rio De Janeiro E Região, Brasil

. Conducted Competitive Intelligence analysis within the mobile segment, providing insights that contributed to strategic decision-making and market positioning.. Analyzed quarterly Key Performance Indicators (KPIs) and results, offering valuable data-driven insights to support strategic planning initiatives.. Leveraged data analysis tools to derive actionable insights, aiding in identifying market trends and opportunities for growth.. Collaborated with teams to develop strategic plans aligned with business objectives, contributing to improved market competitiveness and performance.. Utilized critical thinking and analytical skills to assess market dynamics, enabling informed decision-making in strategic planning processes.

Rio De Janeiro E Região, Brasil

. Contribution to the Marketing department in RJ, reporting to the Product Manager of the insecticide category, the company's flagship (team comprised of 1 grouper, 3 managers, and 3 interns).. Orchestration and execution of marketing and promotional projects, fostering strategic collaborations and initiatives.. Planning and execution of projects targeting clients in the hygiene and cleaning market, facilitating collaborations between SC Johnson and Giovanni Draft FCB (agency).. Presentation development and contribution to strategic planning within the Promotion department.. Collaboration with the agency to devise comprehensive 360-degree media projects encompassing ATL (TV, magazines, internet) and BTL (Point of Sale).. Conduction of in-depth analysis utilizing Nielsen, IBOPE, and other sources to assess competition and trends in the insecticide market.Highlight:. Leadership of the management of the highest-budget project within the insecticide category for the year 2010.

Rio De Janeiro E Região, Brasil

. Management of Operations in the Internet Service Provider sector, fostering collaboration between Marketing and Technology (IT) departments.. Assessment of sales data to recommend and establish market-based goals, contributing to market share expansion initiatives.. Oversight of Call Center operations to ensure high-quality service and efficiently addressed customer issues to enhance subscriber satisfaction and relationships.. Designing and validation of promotions within the company's internal system to drive subscriber engagement and retention.. Generation of comprehensive reports, including spreadsheets and charts, conducting in-depth analysis of internet service provider subscriber data.. Contribution to briefing development and collaboration on strategic planning with the Marketing department to align business objectives.Highlight:. Promoted from intern to analyst within one year, showcasing dedication and substantial contribution prior to graduation.

Master Of Business Administration (Mba), Gestão De Marketing

Bacharel, Publicidade E Propaganda, 9