Fernanda Mariano Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Clients:Lenovo, Motorola, McCain, Café Orfeu, and NetutroxPast Clients:Dasa, KSM, Genera and Kwai- Managed multidisciplinary teams to promote collaboration and creativity, achieving significant results by guiding strategies that maximize brands' visibility and impact.- Ensured rigorous budget control, guaranteeing campaign profitability.- Customer-centric and results-oriented approach that has been crucial in cultivating long-lasting client relationships and driving brand growth.

São Paulo, Brasil

Clients: Midea, Américas, Warner, Vialaser, Iorane, Uninorte, Uniron, Melnick, Nortis, Truora- Project management for Brazil and LATAM regions.- Organization and management of 11 accounts/squads.- Development of reporting and implementation of processes that resulted in client retention.- Responsible for strategy, profitability, and management of integrated campaigns for all clients

São Paulo, Brasil

Clients: Quem disse, Berenice?, PlantPlus Foods, Remessa Online, O Boticário, Fundação Grupo Boticário, Eudora (focus on resellers), Porto Seguro, Mercado Livre, and Mercado Pago- Leadership in product launches for the Brazilian and LATAM markets, overseeing all stages from conception to execution, ensuring the success and visibility of products in the market.- Responsible for strategy, profitability, and management of integrated campaigns for all clients.- Team management, integrating work teams and implementing effective processes to enhance operational efficiency of projects.- Development of Business Plans and annual scope of work for brands focusing on business outcomes.- Fee management.- Account management (cashflow) and control of marketing budget investments.Key points: - I coordinated the product launching in Latam. - I coordinated the current public image restructuring of Quem disse, Berenice?- Furthermore, I coordinated the current brand revamping of Porto Seguro.

São Paulo E Região, Brasil

Client: Claro Brazil- Briefing the creative team who will produce the adverts.- Developing plans to target new customers.- Creating detailed business plans to facilitate the attainment of goals and quotas.- Presenting the campaign ideas and budget to the client.- Ensuring that communication flows effectively and are executed within budget estimates.- Monitoring advertising campaigns to expand brand awareness or market share.- Checking and reporting on the campaign's progress.- Drawing up weekly reporting with competitive analysis about our competitor’s offers.Key points: I participated in the new brand makeover campaign, with NET being incorporated into Claro's portfolio.

São Paulo E Região, Brasil

Client: Claro Brazil- Briefing the creative team who will produce the adverts.- Developing plans to target new customers.- Creating detailed business plans to facilitate the attainment of goals and quotas.- Presenting the campaign ideas and budget to the client.- Ensuring that communication flows effectively and are executed within budget estimates.- Monitoring advertising campaigns to expand brand awareness or market share.- Checking and reporting on the campaign's progress.- Drawing up weekly reporting with competitive analysis about our competitor’s offers.

São Paulo, Brasil

Clients: - Heineken Brazil (Amstel, Bavaria, Kaiser, Sol and Desperados)- Mondelez (Belvita and Royal)- Implemented advertising campaigns for products and services.- Kept in contact with the client at all stages of the campaign.- Monitored all stages of campaigns to guarantee that they run smoothly.- Monitored advertising campaigns to expand brand awareness or market share.- Developed digital marketing campaigns focused on performance.- Managed the account's budget and reported to the client.

São Paulo Area, Brazil

Client: Nissan- Met and liaised with clients to discuss and identify their advertising requirements.- Actively participated in strategic planning with the media, creative and research staff.- Coordinated social media campaigns.- Reported weekly to Nissan Global (NY) for alignment of all advertising campaigns.- Negotiated with clients and agency staff about the details of campaigns- Implemented advertising campaigns for products and services.- Ensured that communication flows effectively.- Monitored advertising campaigns to expand brand awareness or market share.- Wrote client reports- Worked with account planners to devise a campaign that met the client's brief and budget.

São Paulo Area, Brazil

Clients: - Multiplus- BRF- Turner - First Data- Danone- Discovered client’s business needs and proposed appropriate solutions.- Actively participated in strategic planning with the media, creative and research staff.- Developed company’s account strategies, marketing strategies and promotional communication channels to introduce and promote the products and services to potential markets.- Monitored the effectiveness of campaigns.- Monitored and coordinated promotional/customer-based events.- Wrote clients report.

Mba, Marketing Management, 9.5

Sports Marketing, Gpa 3,5

Second place on creating a new product related to sport. The course was intended to examine the world of sports business from a strategic.

Marketing, Gpa 4.0

International Business, Gpa 4.0

Bachelor'S Degree, Publicidade E Propaganda, 9.4

Best student certificate in college 2nd place in creating a project for EDP University Challange 2010

Certification, Business Administration