Fernanda Mariano

Fernanda Mariano Email and Phone Number

Diretora de Negócios @ CP+B
State of São Paulo, Brazil
Fernanda Mariano's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Mariano's Contact Details

Fernanda Mariano work email

Fernanda Mariano personal email

About Fernanda Mariano

With over 10 years of experience in communication and marketing, I am passionate about connecting brands and people through the power of advertising. I have worked in leading agencies, serving prominent brands in the Brazilian market, where I developed and implemented strategies that enhanced the visibility and impact of the brands I represented.I am recognized for excellence in people management, leading multifunctional teams to achieve outstanding results. My approach, focused on leadership and personal development, has been instrumental in fostering a collaborative and motivating work environment.Let's connect and explore opportunities to turn challenges into inspiring achievements.

Fernanda Mariano's Current Company Details
CP+B

Cp+B

View
Diretora de Negócios
State of São Paulo, Brazil
Website:
cpbbrasil.com.br
Employees:
146
Fernanda Mariano Work Experience Details
  • Cp+B
    Diretora De Negócios
    Cp+B
    State Of São Paulo, Brazil
  • Cp+B Brasil
    Diretora De Contas
    Cp+B Brasil Aug 2022 - Present
    São Paulo, Brasil
    Clients:Lenovo, Motorola, McCain, Café Orfeu, and NetutroxPast Clients:Dasa, KSM, Genera and Kwai- Managed multidisciplinary teams to promote collaboration and creativity, achieving significant results by guiding strategies that maximize brands' visibility and impact.- Ensured rigorous budget control, guaranteeing campaign profitability.- Customer-centric and results-oriented approach that has been crucial in cultivating long-lasting client relationships and driving brand growth.
  • Rise Growth Marketing
    Head Account
    Rise Growth Marketing Apr 2022 - Jul 2022
    São Paulo, Brasil
    Clients: Midea, Américas, Warner, Vialaser, Iorane, Uninorte, Uniron, Melnick, Nortis, Truora- Project management for Brazil and LATAM regions.- Organization and management of 11 accounts/squads.- Development of reporting and implementation of processes that resulted in client retention.- Responsible for strategy, profitability, and management of integrated campaigns for all clients
  • W3Haus
    Diretora De Contas
    W3Haus Dec 2020 - Apr 2022
    São Paulo, Brasil
    Clients: Quem disse, Berenice?, PlantPlus Foods, Remessa Online, O Boticário, Fundação Grupo Boticário, Eudora (focus on resellers), Porto Seguro, Mercado Livre, and Mercado Pago- Leadership in product launches for the Brazilian and LATAM markets, overseeing all stages from conception to execution, ensuring the success and visibility of products in the market.- Responsible for strategy, profitability, and management of integrated campaigns for all clients.- Team management, integrating work teams and implementing effective processes to enhance operational efficiency of projects.- Development of Business Plans and annual scope of work for brands focusing on business outcomes.- Fee management.- Account management (cashflow) and control of marketing budget investments.Key points: - I coordinated the product launching in Latam. - I coordinated the current public image restructuring of Quem disse, Berenice?- Furthermore, I coordinated the current brand revamping of Porto Seguro.
  • Talent Marcel
    Account Manager
    Talent Marcel Nov 2019 - Dec 2020
    São Paulo E Região, Brasil
    Client: Claro Brazil- Briefing the creative team who will produce the adverts.- Developing plans to target new customers.- Creating detailed business plans to facilitate the attainment of goals and quotas.- Presenting the campaign ideas and budget to the client.- Ensuring that communication flows effectively and are executed within budget estimates.- Monitoring advertising campaigns to expand brand awareness or market share.- Checking and reporting on the campaign's progress.- Drawing up weekly reporting with competitive analysis about our competitor’s offers.Key points: I participated in the new brand makeover campaign, with NET being incorporated into Claro's portfolio.
  • Talent Marcel
    Account Supervisor
    Talent Marcel May 2017 - Oct 2019
    São Paulo E Região, Brasil
    Client: Claro Brazil- Briefing the creative team who will produce the adverts.- Developing plans to target new customers.- Creating detailed business plans to facilitate the attainment of goals and quotas.- Presenting the campaign ideas and budget to the client.- Ensuring that communication flows effectively and are executed within budget estimates.- Monitoring advertising campaigns to expand brand awareness or market share.- Checking and reporting on the campaign's progress.- Drawing up weekly reporting with competitive analysis about our competitor’s offers.
  • Talent Marcel
    Account Executive
    Talent Marcel Dec 2015 - May 2017
    São Paulo, Brasil
    Clients: - Heineken Brazil (Amstel, Bavaria, Kaiser, Sol and Desperados)- Mondelez (Belvita and Royal)- Implemented advertising campaigns for products and services.- Kept in contact with the client at all stages of the campaign.- Monitored all stages of campaigns to guarantee that they run smoothly.- Monitored advertising campaigns to expand brand awareness or market share.- Developed digital marketing campaigns focused on performance.- Managed the account's budget and reported to the client.
  • Lew'Lara\Tbwa
    Account Executive
    Lew'Lara\Tbwa Nov 2014 - Dec 2015
    São Paulo Area, Brazil
    Client: Nissan- Met and liaised with clients to discuss and identify their advertising requirements.- Actively participated in strategic planning with the media, creative and research staff.- Coordinated social media campaigns.- Reported weekly to Nissan Global (NY) for alignment of all advertising campaigns.- Negotiated with clients and agency staff about the details of campaigns- Implemented advertising campaigns for products and services.- Ensured that communication flows effectively.- Monitored advertising campaigns to expand brand awareness or market share.- Wrote client reports- Worked with account planners to devise a campaign that met the client's brief and budget.
  • Newstyle
    Key Account Assistant
    Newstyle May 2014 - Nov 2014
    São Paulo Area, Brazil
    Clients: - Multiplus- BRF- Turner - First Data- Danone- Discovered client’s business needs and proposed appropriate solutions.- Actively participated in strategic planning with the media, creative and research staff.- Developed company’s account strategies, marketing strategies and promotional communication channels to introduce and promote the products and services to potential markets.- Monitored the effectiveness of campaigns.- Monitored and coordinated promotional/customer-based events.- Wrote clients report.

Fernanda Mariano Skills

Social Media Business Strategy Microsoft Word Marketing Strategy Online Marketing Microsoft Excel Strategic Planning Problem Solving Marketing Digital Oral And Written Communication Skills Marketing Able To Think Around Problems Persuasive And Diplomatic Excellent Memory For Facts And Figures Close Attention To Detail Publicidade

Frequently Asked Questions about Fernanda Mariano

What company does Fernanda Mariano work for?

Fernanda Mariano works for Cp+b

What is Fernanda Mariano's role at the current company?

Fernanda Mariano's current role is Diretora de Negócios.

What is Fernanda Mariano's email address?

Fernanda Mariano's email address is fe****@****ail.com

What schools did Fernanda Mariano attend?

Fernanda Mariano attended Escola Superior De Propaganda E Marketing, Pace University, Manhattanville College, Manhattanville College, Universidade Do Vale Do Paraíba, Universidade Do Vale Do Paraíba.

What are some of Fernanda Mariano's interests?

Fernanda Mariano has interest in Children.

What skills is Fernanda Mariano known for?

Fernanda Mariano has skills like Social Media, Business Strategy, Microsoft Word, Marketing Strategy, Online Marketing, Microsoft Excel, Strategic Planning, Problem Solving, Marketing Digital, Oral And Written Communication Skills, Marketing, Able To Think Around Problems.

Who are Fernanda Mariano's colleagues?

Fernanda Mariano's colleagues are Maria Pienta, Gabrielly Couto, Maria Eduarda Cavalcanti, Windsor Bravo, Tatiane Xavier, Edmar Coelho, Hany Oliveira.

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