Fernanda Moura Email & Phone Number

Brazil

São Paulo, Brasil

- Responsible for managing Personal Services at Carrefour (Insurance, Assistance, Telecom, Gift Cards, and Prepaid Cards)- Responsible for managing Financial Services at Sam's Club (Insurance, Assistance and Prepaid Cards)- Development of new business- Global Report

São Paulo, Brasil

- Responsible for negotiating, developing and implementing new services at Carrefour Varejo Brasil- Project Manager based on Agile Methodology / Design Thinking

São Paulo, Brasil

- Responsible for the development and implementation of new services at Carrefour Varejo Brasil- Project Development based on Agile Methodology / Design Thinking

São Paulo, Brasil

- Responsible for managing La Fabrique, an innovation center founded by BNP Paribas, Carrefour, Edenred and Ingenico which the mission is to accelerate and promote technology projects with startups.- Implementation of the culture of innovation at Carrefour Varejo through the connection with the ecosystem, seeking opportunities and synergies for the.

São Paulo, Brasil

- Development of Corporate Marketing Projects to serve all the company's malls. Focus on consumer experience and market trends to generate memorabilia. Concluded Projects: Licensed Events (Disney, Universal, etc), Gamer Platform, Gastronomic Projects, Co Branding; Omnichannel, etc;- Monitoring the results and KPI's of the área

São Paulo E Região, Brasil

- Local: Jardim Sul Mall - São Paulo, Brazil- Responsible for launching the brMalls Consumer App. Pilot project with two main focuses: Loyalty Program and e-commerce- Media Planning;- Monitoring the results and KPI's of the area;- Market Research;- Relationship management with key stakeholders;- Prospecting for sponsorships and partnerships for events.

São Paulo E Região, Brasil

- Local: Marketing focal point for São Paulo and Midwest Region of Brazil. Responsible for 12 malls: Tamboré, Villa Lobos, ABC, Mooca Plaza, Jardim Sul, Campo Grande, Metro Santa Cruz, Goiânia, São Bernardo Plaza, Campinas, Piracicaba and Estação Cuiabá;- Strategic planning;- Directing investments in shopping malls;- Responsible for corporate.

Piracicaba E Região, Brasil

- Local: Piracicaba Mall - Piracicaba, Brazil- Relationship management with key stakeholders;- Responsible for Press Office/PR;- Prospecting for sponsorships and partnerships for events;- Budget Management

Goiânia E Região, Brasil

- Local: Araguaia Mall - Goiânia, Brazil- Planning and executing the events focused on increasing Sales and Flow indicators- Management of the Mall's Digital Platforms (Website, Social Networks, App; Intranet);- Responsible for measuring satisfaction in NPS surveys - Shopkeepers and Consumers

São Paulo E Região, Brasil

- Responsible for Trade Marketing of the website belezanaweb.com.br in the categories: Perfumes, Makeup, Body and Bath and Skin Care;- Planning and implementing the actions focused on sell out;- Merchandising for the website Belezanaweb.com.br;- Monitoring the performance KPIs of brands/products to support sell out actions

São Paulo E Região, Brasil

- Member of the Marketing team for the Givenchy, Fendi and Kenzo brands;- Content creation for training the Sales team about brand and products;- Public Relations/PR focal point;- Organization of events for product launches - focus on PR;- Trade Marketing: activation calendar focused on sell out with physical and online buyers (example: Sephora, Beauty on.

São Paulo E Região, Brasil

- Construction of Marketing and Communication Consultancy for Adus (Non-governmental organization which work refugees in Brazil);- Recruitment of new employees;- Organization of events focused on employees integration;- Responsable for Surveys;- Budget Management

Extensão Pós Graduação, Internacionalização Do Marketing

Pós Graduação, Neurociencia Do Consumidor

Graduação, Comunicação Social

Activities and Societies: ESPM Social