Part of the Lead Team responsible for implementing the new way of working in Brazil - Guaranteeing better deliver Brand Plans based fundamentally on Sales Uplift & Brand Impact, not only Media & Performance indicators- Generating One team with BMs: integrate them into the discussions of the plans and follow their needs- Integrating GFOs: inform plans and priorities, aiming at the optimization of non working media- Management of BME accounts- Media Planning and Execution- Ensuring Power Partners JBP are being executed- Opening and managing POs- Ensuring the media plan template and guidelines are being used correctly- Increasing J&J Consumer Team capabilities through Power Partners (Facebook/Google) and Business Partners (Twitter/Spotify/…) trainingLeader of LATAM Learning Agenda with Power Partners (Google and Facebook) - Implementing Learning Agenda and track opportunities of studies with Partners and LATAM HUBs- Creating process and routines with Power Partners Marketing Science team and TBX/GSIA J&J- Evaluating effectiveness of media efforts as well as insights and learnings to scale to the main stakeholders (Local Marketing Team, GFO, HUBs, GSIA, TRADE&SALES) Guardian of Facebook and Google JBP - Ensuring the execution of the year plan- Identifying needs/opportunities by country and support aligments- Improving media results based on Score Cards and Brilliant Basics- Further developing and supporting influencers strategy, execution, stablishing ROI principles and guidelines together with GSIA- Developing end to end approach on media execution within E-comm players (AMAZON, Mercado Livre, etc)Guarantee the consistency of J&J Consumer Business Intelligence Mindset - Being Guardian of BI models (required data, simulations and tracking)- Evolving J&J Media Guideline to a Media Driven Sales Mindset- Guaranteeing BI and Media Tools Platforms are updated

BME accounts and POs managementMedia Planning, Execution and PerformanceResponsible for Power Partners relationship and JBP commitmentLeader of Nestlé Media Efficiency Project

LVMH

My role at LDC in São Paulo was focused on media planning for ATL channels, and I got deeper increasingly in the Digital World. With the growth of social networks and internet in Brazil, part of client's budget was allocated to Digital. Building offline and online strategies, analyzing campaign results, contacting with all social media platforms like Facebook, Google/Youtube, Twitter, Linked In, and Programatic Media and AdNetworks, was part of my daily.In order to build a media plan integrated by itself and integrated with the client's communication as a whole, meetings with other areas of the agency, client and media partners was my routine for the following clients:Red Bull, L'Occitane, Ambev Institutional, PepsiCo, Fox Film, Cia Muller, Baruel, Galderma

I worked with planning and buying for ATL channels for Nestlé, managing budgets of over 60 million reais. It was my first contact with the digital world, and became a point of no return in my career. I worked with Display Advertising, Google Search, Facebook Ads and Digital Influencers.

Responsible for the implementation and support of General Motors, Nestlé, Lufthansa and Cofap media planning.

As part of Marketing Department, I worked on helping brands such as Frosted Flakes, Froot Loops, Muslix, Corn Flakes, All Bran to develop seasonal campaings. Through market research and creative insights, I aided the Marketing Team in developing and delivering new ideas for products and internal events.