Fernanda Godoy Email & Phone Number

Brazil

Strategic exploration and development of new business models within Bayer Carbon Ventures, Crop Science division.Utilize design thinking principles and in-depth market and customer insights to craft compelling value propositions. Drive the discovery process from research and ideation to experimentation and definition, leveraging innovative methodologies and tools to uncover opportunities and create impactful solutions.

São Paulo

As an internal consultant in Tech department, I lead and execute projects that solve complex problems with Design Thinking approach and Service Design tools, including discovery of new products.My team is also responsible for driving cultural transformation, facilitating strategy planning throughout the organization and providing learning experiences to develop digital mindset.Raizen is an integrated energy company and is among the largest private business groups in Brazil, being a joint venture of Shell and Cosan.Main Projects:- Led the discovery and cocreation of Digital Transformation Roadmaps for Finance and Legal departments- Led and executed the discovery of a free energy market business model for a new customer segment - Led and facilitated the discovery process for Supply Chain solutions to provide better communication and payment process with transportation companies- Mapped the employee experience journey to identify opportunities and povide backlog for the internal solutions squads

Sao Paulo

Led a team with multiple skills responsible for discovering and testing new educational services/ products- Structure and define B2B product portfolio and attributes- Define Product Discovery process to be used accross teams- Market and Trends Research- Research and identify opportunities and needs to prioritize requirements- Design learning experiences

São Paulo, Brasil

- Deliver great customer experience focused on B2B Training Services- Collect continuous feedback to improve experience and services- Understand customers needs and pain points - Manage customer experience projects

São Paulo

Designed and delivered learning services for digital skills- Delivered and managed learning programs and their continuous improvements, increasing customer (sutents) engagement and satisfaction level - Designed and applied active learning methodologies successfully- Optimized internal processes with automation, increasing efficiency and quality of programs- Designed, tested and launched an online mentoring system successfully

Sao Paulo

Planned and coordinated Marketing and Communication activiies and campaigns for a customer data startup. - Implementated and Managed Marketing Automation and CRM platform - Planned and managed marketing campaigns in digital channels - Approved content strategy and articls for Inbound Marketing

São Paulo Area, Brazil

- Endomarketing, internal events and communication - Planning and execution of marketing campaigns to attract new leads - Content creation for Outbound and Inbound Marketing- E-mail marketing campaigns

São Paulo Area, Brazil

Provide insights and data to define future portfolio and development of two-wheels products- Understand customer needs and pain points to define product improvements- Study and identify market trends- Plan and conduct qualitative research, using various methods such as focus groups, interviews and etnography - Capture and analyze economic, social and market quantitative data

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo

Teach English to all ages from Beginners to Advanced levels at a language school.

Post Graduation, Product Management

- Outcome Based Roadmap - Customer Experience - Product Discovery

Continued Education Course, Service Design

- Business Model - Value Proposition - Service Blueprint - Customer Journey - Personas - Service prototype

Continued Education Course, Innovation And Digital Transformation

Activities and Societies:10 weeks of content and practical activities that go through: > Innovation Skills > Design Thinking, MVP.

Bachelor Of Business Administration - Bba, Publicity And Advertising

Continued Education, Growth Hacking

Besides Growth Hacking classes focused on Digital Marketing, with topics such as SEO, SEM, Inbound, Outbound, A/B Tests and much more.

Continued Education, Creativity