Fernanda Trindade Email & Phone Number

Lisbon, Pt

Lisbon, Portugal

Development of data analysis projects focused on Marketing, especially creating descriptive and predictive models aiming for the best utilization of the client's database and revenue optimization.Activities:- Elaboration and development of a project to uncover patterns and changes in Portugal's tourism landscape before and after the COVID-19 pandemic by analyzing user reviews from the social media platform TripAdvisor. The methodology used was CRISP-DM, with two techniques implemented to achieve the project's objective: Market Basket Analysis and the RFM Model. (Developed in Jupyter using the Python language). - Project to analyze the main elements of an airline's brand and text mining to examine how the brand markets itself to the public and what people's true perception of it is. (We used the Octoparse tool to extract data from the web and the Wordstat software to analyze texts and qualitative data).- Project involving the setup of a Shopify store, implementation of SEO and content marketing strategies, creation and management of Google and social media ads, development of email marketing campaigns with Mailchimp, definition of a measurement plan with Google Analytics, and the use of artificial intelligence to enhance our digital marketing strategies.- Development of three projects applying Regression, Classification, and Clustering algorithms. In the first two, predictive models were developed to meet the clients' marketing and cost reduction objectives. The third was the creation of a more up-to-date and accurate data-driven customer segmentation.- Development of a market research project to analyze the impact of AI on the hospitality sector. We carried out quantitative research based on a questionnaire, the data was analyzed using the SPSS tool.

Brasília, Federal District, Brazil

The National Water and Basic Sanitation Agency (ANA) is responsible, at the federal level, for implementing the National Water Resources Policy; for regulating the use of water resources; for the provision of public irrigation and raw water supply services; for dam safety; and the establishment of reference standards for the regulation of public basic sanitation services.Activities:- Planning and managing security activities, promoting and improving the implementation of the Information and Communication Security Policy (POSIC/ANA), emphasizing data protection and digital transformation;- Formulation and review of Information and Communication Technology (ICT) Continuity Plans, proposing policies, guidelines and requirements for security in the acquisition, development and operation of technological resources, utilizing strong project management and strategic thinking skills;- Promotion of analysis and security tools, development of security risk management, and promotion of information security awareness, ensuring continuous learning and innovation in security practices;- Ensure the maintenance of security tools and the management of contracts related to information security, ensuring the effective protection of ANA's data and ICT resources, through rigorous performance review and client focus.Achievements:- Reduced the total estimated cost for information security solutions by 28%.

Rio De Janeiro, Rio De Janeiro, Brazil

The Ministry of Health (MS) represents the governmental sector responsible for managing and maintaining public health in Brazil. The Department of Hospital Management (DGH) of Rio de Janeiro is responsible for the management and supervision of hospitals affiliated to the government. Its role is essential to public health because it coordinates and regulates health services, ensuring that resources are used effectively to meet the needs of the population. It also contributes to the continuous improvement of standards of care and promotes equity in access to services.Activities:- Lead risk management coordination within organizational units focusing on data consolidation from process owners, aligning with strategic objectives.- Support and monitor processes to ensure compliance with risk appetites, utilizing analytics and risk management principles to enhance strategic decision-making.- Prepare and evaluate risk response plans and conduct detailed analysis of risk management reports, boosting compliance and decision accuracy.- Analyze actions during internal bidding phases, focusing on market research and preliminary studies, employing critical thinking and data analysis skills.- Oversee internal control of procurement and service contracting processes, providing guidance to ensure legal compliance and efficiency in bidding processes.Achievements:- Implemented an effective risk management plan, aligning management practices with strategic institutional goals.- Enhanced decision-making with comprehensive risk management reports that provided critical analysis and consolidated information.- Standardized review processes for the Federal Legal Council (CJU), ensuring legal compliance and improving efficiency.- Developed robust analytical and research skills, crucial in market analysis and preliminary studies, highlighting capabilities in data management and critical information processing.

Rio De Janeiro, Rio De Janeiro, Brazil

Banco BBM is the oldest financial group in Brazil. Founded in 1858, it originated from the Banco da Bahia and initially focused on agricultural financing for producers in the region of that state. It quickly gained importance as one of the few banks authorized to issue paper money.Today, Banco BBM stands out in the areas of medium and large corporate lending, third-party management, treasury and capital markets.Activities in the bank:- Managed the document flow from arrival through to filing, ensuring efficient data retrieval and data management; - Handled contract registration with the notary office, facilitating legal compliance and accuracy; - Executed data indexing of scanned documents, enhancing accessibility and information security; - Provided comprehensive support to the Contracts sector and other bank areas, including managing bill payments and maintaining efficiency in operational processes.

Master'S Degree, Data-Driven Marketing, With A Specialization In Data Science For Marketing

Activities and Societies: Mentee in Mentoring Program. This program is designed to provide excellent training, articulating key concepts.

Master Of Business Administration (Mba), Project Management

Main goal: Gaining the knowledge, attitudes, skills, and abilities associated with the managerial role that will enable the professional.

Bachelor'S Degree, Archives/Archival Administration

Course goal: To train professionals capable of managing recorded information in any format or medium produced as a result.