Fernanda Abarca Email & Phone Number

São Paulo, Brasil

Main responsibilities:• Medium and high fidelity product prototyping via Figma;• Design system co-creation and management;• Feasibility studies using wireframing;• Creation of navigable prototypes for web and mobile systems (responsive, adaptive and native);• Creation of interfaces with accessibility for people with disabilities;• User research and product validation with the business area;• Application of usability tests;• Setting up the DesignOps area.

São Paulo, Brasil

Full-time service provision, allocated to XP Investimentos, by Avanade.

São Paulo, São Paulo

Main responsibilities:• Medium and high fidelity product prototyping via Figma; • Design system co-creation;• Feasibility studies using wireframing;• Creation of navigable prototypes for web and mobile systems (responsive, adaptive and native); • Creation of interfaces with accessibility for people with disabilities;• User research and product validation with the business area;• Application of usability tests;• Participation in regressive software deployment testing.• Work routine based on agile methodologies;• Benchmarking and competitor analysis;• Data analysis and use of performance metrics;• Delivery of journeys that fulfill their role well, respecting legacy systems;• Organization of workshops and product dynamics.Main results achieved:• Increased conversions in product contracting;• Increased customer satisfaction and user engagement;• Increased autonomy and self-service in various flows, providing a better user experience resulting in a reduction in call center calls. • MVPs covering up to 70% of the problems raised in discovery;• Achievement of targets and KPIs.

São Paulo, São Paulo

Main responsibilities: • Full-time service in the financial sector; • Cross-functional collaboration and co-creation;• Creation of projects following user-centered design principles;• Prototyping interfaces for web and mobile systems (responsive, adaptive and native);• Use of tools such as Figma, Sketch and InVision;• Creation of navigation flows;• Creation of accessible interfaces for PCD;(people with disabilities and/or special needs); • Interviews with users, research and collection of software feedback; • Carrying out usability tests;• Drawing up user journey maps and empathy maps; • Participation in design sprint. Main results achieved: • Interfaces customized to the client's business while respecting accessibility principles; • More autonomy in human-computer interactions in internal systems, internet banking and payment methods;• Effective communication between the client's various areas.

São Paulo

Full-time service provision, allocated to RedeCard, by BRQ Digital Solutions.

São Paulo

Full-time service provision, allocated to Itaú Unibanco, by BRQ Digital Solutions.

São Paulo

Main responsibilities: • Developing pages using HTML/CSS, Bootstrap and Javascript; • Validating interfaces for web and mobile systems; • Routine organization using kanban, scrum and other agile methodologies;• Participation in SaaS projects;• Teamwork.Main results achieved: • Creation of a plan to reduce customer support calls;• Projection of churn reduction after project implementation.

São Paulo

Main responsibilities: • Working mostly with UI design;• Creating interfaces for web systems; • Creation and maintenance of visual identity; • Methodologies for understanding users, such as usability tests and heat maps; • Identifying roadmaps and creating personas;• Creation of wireframes and workflows using information architecture; • Development and design of digital products;• Creation of catalogs, advertising pieces and e-mail marketing; • Measuring results, conversion and using performance metrics. Main results achieved: • Higher conversion rate of e-mail marketing for access to the site and purchase of tourist packages; • Clearer presentation of projects and omnichannel between the company's products;• Clearer presentation of information to clients and travel agents.

São Paulo

Main responsibilities: • Customer service and gathering software and interface requirements; • Maintenance of web and chat-bot systems; • Artificial intelligence studies (embryonic);• Participation in workshops with partner companies, including Oracle and Google;• Preparation of wireframes and workflows; • Software testing and pointing out errors in systems; • Routine organization using kanban, scrum and other agile methodologies.Main results achieved: • Increased company participation in IT and computer workshops and events; • Pointing out errors in systems before they were released to clients and production environments.

São Paulo, Brasil

Main responsibilities:• Creating and maintaining artwork, layout, visual identity, design and interfaces;• Monitoring advertising pieces and applying digital marketing;• Creation, layout and design of B2B and B2C communication materials;• Creation of animations, vignettes and videos;• Creating content for social media, interactive presentations and audiovisuals;• Coordination of editorial projects and art direction;• Case studies and preparation of business model canvases;• Page development using HTML/CSS and Javascript; • Motion design;• Leading the design team;• Servicing international clients: Italy, Japan and the USA.Main results achieved:• Partnerships with international clients and major publishing houses;• Expansion of the agency's positioning in digital media.

São Paulo, Brasil

Main responsibilities:• Image manipulation and editing;• Vectorization of illustrations;• Layout of printed material;• Preparing material for pre-press.Main results achieved:• Savings on inputs in the production of printed material;• Production of printed prototypes (puppets) and a higher approval rate for production.

São Paulo

Main responsibilities:• Image processing;• Layout of editorial material;• Creating covers for publications;• Assembling editorial mockups.Main results achieved:• Creation of high-fidelity mockups;• Quality image processing via Photoshop.

Santo André

Main responsibilities:• Imposition and preparation of files for printing;• Assembling knives for packaging production;• Checking graphic proofs;• Design and layout creations in Corel Draw;• Production of matrices for offset printing and screen printing.Main results obtained:• Quality in the production of dies;• Better use of paper and reduction of waste in graphic processes.

São Paulo

Main responsibilities:• Layout of magazine pages;• Creating illustrations;• Creating comics and writing scripts;• Final artwork for drawings;• Creation of iconography.Main results achieved:• Published comic books;• Eighth place in a drawing competition out of 45 competitors.

São Paulo

Main responsibilities:• Cataloguing material;• Customer service;• Organizing files.Main results achieved:• Organization of archives and materials;• Restoration of editorial documentation.

Postgraduate Lato Sensu - Specialization, User Experience Design And Beyond

Activities and Societies: Research into technology and human-computer interaction.

Technologist, Systems Analysis And Development (Ipiranga Campus)

Activities and Societies: - Participation in a scientific initiation project. - Presentation of work at a technology fair.

Bachelor, Digital And Multimedia Interface Design

Activities and Societies: - Participation in extracurricular activities in the areas of art and communication. - Best Capstone presented.

Technical Education, Graphic Arts

Activities and Societies: - Magazine editorial. - Illustrator. - Scholar in the restoration of printed documentation. - Volunteer work.

Vocational High School: Graphic Design Technician, Completed Technical High School.

Activities and Societies: - Participation in volunteer work projects. - Participation in the publicity team for the ETEC kermesse in 2003..