Fernanda Cadena De Souza Email & Phone Number

• Designed solutions for Fretebras, improving truck capacity, safety, and efficiency.• Led new feature design, driving a 158% increase in completed trips.• Made data-driven design decisions, aligning with research and business goals.• Collaborated with product managers to meet organizational objectives.• Mapped user journeys and aligned design strategies with user needs.• Created interactive prototypes and conducted usability testing.• Tracked web and mobile performance efficiency.• Contributed to design systems and streamlined development with cross-functional teams.• Facilitated dynamic discussions and co-creation.• Ensured seamless design plan execution as quality assurance focal point.

São Paulo, São Paulo, Brazil

• Designed user-centric solutions for comparing essential services on Brazilian market websites.• Managed the entire design process, bridging research and implementation.• Transformed research insights into a new website information architecture.• Collaborated with a cross-functional team to enhance the user interface and improve SEO metrics.• Developed wireframes and prototypes, while contributing to the company's design system.• Partnered with researchers, content designers, product managers, SEO experts, and engineers to bring concepts to life.

• Collaborated with SEO experts, content designers, and data analysts to implement data-driven lead acquisition and retention strategies in the telecommunications market.• Led the development of user-friendly website features to enhance engagement.• Managed and maintained the WordPress-based Content Management System.• Conducted A/B testing, performance monitoring, and technical SEO enhancements to boost organic search traffic, conversion rates, and overall website performance.

Redcliffe, Queensland, Australia

• Optimized user experience for property sales and rentals on an Australian real estate platform.• Managed a platform offering augmented reality virtual tours for property catalog.• Utilized Git for version control and collaborative coding.• Conducted thorough website testing, issue identification, and resolution.• Debugged code to ensure proper functionality and error resolution.

São Paulo, São Paulo, Brazil

• Developed a cross-platform application for Santander Bank to serve real estate and vehicle financing needs for individuals and businesses.• Implemented automated testing, continuous integration, and agile practices for agile solutions.• Maintained the app, addressing bugs, compatibility issues, and security concerns.• Conducted comprehensive testing, including unit, integration, and user testing.

Jundiaí, São Paulo, Brazil

• Optimized business expense management tool, improving efficiency and reducing bureaucracy for +15400 users.• Implemented new features using agile methodologies.• Managed database infrastructure for data accuracy and system reliability.• Designed and maintained APIs for efficient data exchange and system integration.• Provided user support to enhance the customer experience, addressing inquiries and issues.

Jundiaí, São Paulo, Brazil

• Delivered digital solutions for Jundiaí City Hall, including a centralized multiplatform application with 120+ services to streamline access for Jundiaí region residents.• Partnered with a cross-functional team, including a product manager, scrum master, and software engineers, to foster collaboration.

Bachelor'S Degree, Information Technology

Computer Technician, Information Technology