Fernanda Café Email & Phone Number

São Paulo, Brazil

Responsável pela supervisão estratégica da operação de múltiplas contas de clientes globais e nacionais em indústrias como tech (Huawei, GS1, Nuvemshop, CleverTap), gaming (Plarium e WinZO), entretenimento (History Channel e Universal +), saúde (Dentsply Sirona), beleza (Bioré), construção civil (ETEX).Ajudo equipes a crescerem com planejamento e criatividade, focando em metodologias de co-criação, transitando entre ferramentas para facilitar o dia-a-dia de operações de diversos tamanhos e escopos.

Head of Social Media for global SaaS B2B clients, building relevant, engaging, tech-based content and coordinating digital trilingual strategy in Brazil/Latam markets.Operational Management, Team Management, Content Planning, Development, Review, Schedule and Follow Up, Digital Strategies, Client Support, Third-party Management, Analytics and Reports.

São Paulo, Brazil

2016-2018 - Copywriter for educational products, corporate news and events, blogposts, e-mkt, ads. I headed projects to digitalize and simplify internal procedures and ad business intelligence in the decision making. 2018-2020 - Social Media Coordinator. Developed an editorial calendar, implemented scheduling softwares while building a sustainable MarTech Stack. Aided full-spectrum marketing campaigns. Also acted as copywriter, image and video editor, and as community manager. Developed a brand voice and tone that served as a base for the corporate language style guide.2020-2021 - Writer. Helped creating the company's content style guide, which focused in inclusion, diversity and best writing practices. Coordinated the guide's implementation with over 50 different teams and 200 people. Worked on copywriting for different medias, such as videos, podcasts, customer relationships (e-mkt, SMS, websites), ads and blogposts.

A bunch of moms who loved pop culture and wanted to share that love with their kids. That was how Pac Mãe was born, but it got really big by approaching topics that empowered children and women. In 5 years, we attracted over 3 million unique visitors, all organically. I wrote monetizable content (such as reviews and publieditorials), also worked as a community manager, raising important actors and topics, and as a social media, creating original, very much shareable and often viral content.

Maceió, Al, Brazil

Wrote and fowarded releases and news, managing media contacts, following spontaneous media mentions, agenda setting, clipping, managing marketing campaings and creating other communication products.

Mestrado, Communication And Media Studies

Pesquisadora na área de culturas de internet e memes brasileiros. Bolsista CAPES/Prosup. (Trancado)

Especialização, Ciências Do Consumo E Estratégias Aplicadas

Bachelor, Journalism, Discourse Annalisis, Media

Activities and Societies: Communication Aesthetics study group; Multimedia Communications Research Group.First-secretary of the Academic.

Universitat D'Estiu De Gandía, Communication, General

Activities and Societies: Cidadania, Democracia, Participação e Desenvolvimento Por que não podemos prescindir da Filosofia? Comunicação.