Fernanda Fonseca Email and Phone Number

- Strategic planning of cross promotion (collaborative marketing) between the business units (streaming, theatrical, games, franchising, licensing and events) of the WBD LATAM group. - Coordinating and managing the unsold revenue from WBD LATAM's PAY TV channels and being responsible for the strategic development of media to increase the engagement of the company's brands. - Analyzing and pre-evaluating the performance and KPIs of the WBD LATAM channels that will be used by the campaigns of the company's other business units. - Responsible for creating opportunities and synergies between WBD LATAM brands. - Coordination of O&O campaigns (acronym used for owned and operated media). - Supporting the implementation of O&O plans to enhance brand awareness and drive engagement. - Study and analysis of applied media value. - Responsible for negotiating Barters between WBD Brasil's MKT teams and partners. - Strong skills: interpersonal and effective communication, writing, collaborative leadership, task organization, attentive to detail, problem management, enjoy working in dynamic environments, adapt to change, love learning new skills and trends, curious and passionate about human behavior. - Part of the leadership committee of the BRG on gender (WOW) at WBD and an ally of the other inclusion and diversity groups.

- Strategic Media Planning - Offline and Online - Increased brand awareness through shared promotion between the company's Business Units- Coordination of cross-promotion campaigns for streaming, cinema, consumer product and franchising- Data analysis to increase communication between business units and paid channels- Management of unsold inventory and study of CPP, CPM, CPA etc for better use of marketing teams- Coordination of Media Value and Media Save through internal cross-promotion- Responsible for Cross Promotion planning for all South American countries (Argentina, Brazil, Colombia, Chile and Mexico)

- Responsible for planning advertising media for the company's clients, integrating the brands and content of the group's linear channels (TNT, TNT Sports, TNT Series, Warner Channel, Space, TBS, TCM, Cinemax, Cartoon, Boomerang, CNN INTERNATIONAL, CNN Spanish and HBO).- Developing commercial plans based on briefings, KPIs and client schedules. -Identifying clients' problems and pain points in relation to their brand promotion objectives and coordinating with the company's sales teams in order to obtain the best solutions for them.- Participation in meetings between sales executives, clients and advertising agencies, to build the best offline and online media solutions. - Participation in training courses to update knowledge in the area- Planner responsible for implementing the Sales Force system. - Group leader in the development plan for the pillars of corporate culture for digital and multimedia. - Leader of interpersonal development plans with the Content Partnerships and Data&Insights teams. 2019 - Winner of the Innovation Spot Bonus

-Receiving programming requests from agencies, conflicting with each channel's programming grid and correcting discrepancies'.-Controlling the arrival of materials for broadcasting campaigns, controlling the balance of media packages, preparing internal programming reports, billing forecasts, general media billing and invoice adjustments.-Monitoring and managing campaigns after agreements have been reached with commercial sales. -After-sales support for clients, offering the necessary assistance in order to provide a positive experience with the company's other commercial teams (OPEC and Finance). -Posting customer orders with dedicated operations, entering data into the system and ensuring business transparency.-Customer service for internal sales, including validating information from the sales team in order to streamline processes.-Promoting a spirit of collaboration among the team, helping to achieve the targets set.-Control of documentation, carefully observing the data and values of contracts, correcting information when necessary.-Creating documents and spreadsheets using Microsoft Word and Excel, helping to produce communications and various reports.

Checar pedido de programação das agências, conflitar com grade de programação de cada canal e corrigir divergências junto às agências. Controlar a chegada de materiais para veiculação das campanhas.Controlar o mailing de clientes do mercado publicitário do Rio de Janeiro.

Auxílio na elaboração de pedidos de programação, envio e recebimento de peças, contato com veículos publicitáriosPrestação de atendimento personalizado ao cliente, atuando de forma a promover os serviços oferecidos, apresentando as opções mais adequadas a cada perfil.Planejamento e execução das atividades diárias de acordo com os prazos definidos pela equipe, colaborando com o bom andamento das operações e a qualidade dos resultados.

Atendimento ao cliente, incluindo negociação de preços e condições de pagamento a fim de manter um bom relacionamento e benefícios às duas partes.Realização de cadastro e envio de pesquisas e promoções para manutenção da carteira de clientes.Disposição e arrumação de produtos nas prateleiras e vitrines de forma atrativa, com o intuito de aumentar as vendas.Responsável por atender o cliente na loja e oferecer opções de acordo com as expectativas, buscando a satisfação com a compra.Atendimento para novas compras ou trocas, visando gerar vendas e garantir a satisfação do cliente.

Auxiliar AdministrativoCentro Goiano de Odontologia Especializada | Jun de 2006 à Fev de 2009 | Goiânia - GOOrçamentos para tratamentos odontológicosAuxílio na parte administrativa da clínica em geral como ações promocionais, divulgação etcRecebimento de clientes e fornecedores, cuidando para que fossem bem atendidos e se sentissem à vontade.Administração de diversos projetos simultaneamente, aplicando habilidades organizacionais e analíticas.Atendimento de clientes por telefone, e-mail ou pessoalmente, fornecendo informações e encaminhando-os aos setores corretos.Organização e controle do estoque de suprimentos do escritório, encaminhando pedidos de reposição antes do término dos materiais.