Currently focused on project management for brand expansion and awareness:>> Product Owner; Marketing Specialist- Formulate macro strategies for awareness campaigns with marketing and digital teams.- Manage global awareness and expansion projects through the creation of events, activations, content, and strategies with local influencers and tastemakers.- Oversee the backlog, priorities, and budget of the Influencer Marketing and Public Relations squad for the… Show more Currently focused on project management for brand expansion and awareness:>> Product Owner; Marketing Specialist- Formulate macro strategies for awareness campaigns with marketing and digital teams.- Manage global awareness and expansion projects through the creation of events, activations, content, and strategies with local influencers and tastemakers.- Oversee the backlog, priorities, and budget of the Influencer Marketing and Public Relations squad for the global market (USA, Europe, and Asia).- Define strategies and plan campaigns with influencers.- Analyze results and optimize channels.- Approve and negotiate with influencers for brand campaigns.- Plan seeding and events for influencers, celebrities, and the press.- Develop PR strategies, including mentions and placements in magazines and blogs. Show less

>> Influencer Marketing Analyst and Public Relations- Define strategies and planned campaigns with influencers.- Selected casting and negotiated for brand campaigns.- Managed the monthly content creation with global creators. - Produced and planned seeding for influencers, celebrities, and the press.- Developed PR strategies, including mentions and placements in magazines and blogs.

Responsible to plan content seeding and product placement. Negotiate and define casting of brand campaigns. Plan influencer marketing strategy and also manage the creator's commission program AMARO Friends.

Responsible to optimize and personalize automatic communications, manage the customer journey, and define the strategy and segmentation of Automatic Emails, SMS, Push Notification, and Whatsapp Campaigns.

Responsible to define the strategy and segmentation of Newsletters, Push Notification and SMS.

Marketing Intern responsible to contact VM providers and also pass VM guidelines to "The Beauty Box" Stores Managers during Black Friday, Christmas and New Year's Eve.

Co-founder of The Black Student Collective from ESPM, responsible to create internal and external initiatives, events for black students.

Creative art director of junior advertising agency responsible for create visual identity of advertising campaigns from Ninho and GranPlus.