Fernanda Barbosa Email & Phone Number

Planning and execution: brand strategy, new schools acquisition and customer relationship for 8 core brands in portfolio, including one of the largest learning systems in Brazil (Anglo), and +10 other brands, close to Business Units Manages budget of the area, leading a team of ~30 people and working with different marketing agencies and other partners

São Paulo, Brasil

São Paulo E Região, Brasil

P&L and budget management Idealization, development, GTM strategy and customer relationship for +800 itens on portfolioPortfolio management, strategy and optimization

São Paulo E Região, Brasil

Brand and product strategy, pricing and portfolio; GTM strategy for whole portfolioProduct development focused on innovation, close to commercial, technology and editorial teams; launch of an all-new edition of a traditional brand of products, increasing adoption and sales

Instituto C is a social organization with a pioneer methodology that assists children who have been hospitalized and are living below the poverty line by fostering the economic and social self-sufficiency of their families.Volunteer director:- Participates, along with top executive team, directors and board members, on the planning of the institution on.

- Led the development of a product for high school students focused on helping them plan their life after school, based on project based learning and design thinking. - Responsible for understanding and translating user's needs and insights on the development of a new K-8 product line for the company; on its first tests, the product had an 88% approval.

- Designed, structured and managed marketing and communications area in the company; within 2 years, Geekie won Prêmio Top de Educação, a "Top Of Mind" award for softwares in education- Co-created and delivered Geekie Games, which at the time was a free project for students to prepare for the Exame Nacional do Ensino Medio (ENEM). In one year we impacted.

Planning:- Responsible for the strategy of a new brand for diagnostic medicine, with 13 laboratories by the moment it was launched.- Market analysis for different industries, such as telecom, health & personal care, food & beverage.- Participated on planning and brand strategy of several brands from different industries.

- Worked for clients in Consumer Goods, Retail and Commodities industries.- Took part on projects that delivered marketing strategy, go to Market strategy, channel and investment decision for clientes on different industries such as consumer goods, retail and commodities

- Produced SP-Arte - Feira Internacional de Arte de São Paulo/2009, an event that featured 80 galleries and received around 15k visitors.- Performed market analysis for the art market in Brazil and the world.

Consulting and program development for companies investing on sustainable development. - Responsible for developing and evaluating new opportunities for the company. - Designed and developed a center for studies and for the development of the team.- Marketing Strategy and Commercial Intelligence: co-responsible for structuring the commercial department of.

Endeavor promotes sustainable development around the world by identifying and supporting high- impact entrepreneurs and the culture of entrepreneurship.Search and Selection:- Identifying, evaluating and selecting small and medium-sized companies with high levels of innovation, scalability and growth potential.- Responsible for detailed evaluation of the.

Management consulting junior company for the public sector and NGOs, run by FGV-SP students.- Management consultancy focused on fund raising, restructuring and human resources.- Design and development of a management course for NGOs.

Bacharelado Em Administração, Administração De Empresas

Pós Graduação, Ciências Do Consumo

Designing For Social Inovation Leadership, Social Innovation

Finanças

Executive Education, Digital Marketing: Customer Engagement, Social Media, Planning And Analytics