Planning and execution: brand strategy, new schools acquisition and customer relationship for 8 core brands in portfolio, including one of the largest learning systems in Brazil (Anglo), and +10 other brands, close to Business Units Manages budget of the area, leading a team of ~30 people and working with different marketing agencies and other partners

P&L and budget management Idealization, development, GTM strategy and customer relationship for +800 itens on portfolioPortfolio management, strategy and optimization

Brand and product strategy, pricing and portfolio; GTM strategy for whole portfolioProduct development focused on innovation, close to commercial, technology and editorial teams; launch of an all-new edition of a traditional brand of products, increasing adoption and sales

Instituto C is a social organization with a pioneer methodology that assists children who have been hospitalized and are living below the poverty line by fostering the economic and social self-sufficiency of their families.Volunteer director:- Participates, along with top executive team, directors and board members, on the planning of the institution on the medium-long term. - Provides support for the General manager on strategic decisions. - Deals with issues on marketing and communication, business model, impact assessment, scale and others.

- Led the development of a product for high school students focused on helping them plan their life after school, based on project based learning and design thinking. - Responsible for understanding and translating user's needs and insights on the development of a new K-8 product line for the company; on its first tests, the product had an 88% approval rate by its users.- Responsible for understanding and translating user's needs and insights on a product iteration cycle to reposition product market fit - we developed a new feature that converted 40% of our non-active end users only two weeks after its launch.- Tested new concepts, products and features through established relations with different stakeholders: teachers, school director, medium and high school students, from both public and private sector.

- Designed, structured and managed marketing and communications area in the company; within 2 years, Geekie won Prêmio Top de Educação, a "Top Of Mind" award for softwares in education- Co-created and delivered Geekie Games, which at the time was a free project for students to prepare for the Exame Nacional do Ensino Medio (ENEM). In one year we impacted 3MM users. - Built direct partnerships with companies, media outlets and associations who supported education in Brazil.- Created and delivered impact report and end of year events to all stakeholders. - Created company's branding and brand book.

Planning:- Responsible for the strategy of a new brand for diagnostic medicine, with 13 laboratories by the moment it was launched.- Market analysis for different industries, such as telecom, health & personal care, food & beverage.- Participated on planning and brand strategy of several brands from different industries.

- Worked for clients in Consumer Goods, Retail and Commodities industries.- Took part on projects that delivered marketing strategy, go to Market strategy, channel and investment decision for clientes on different industries such as consumer goods, retail and commodities

- Produced SP-Arte - Feira Internacional de Arte de São Paulo/2009, an event that featured 80 galleries and received around 15k visitors.- Performed market analysis for the art market in Brazil and the world.

Consulting and program development for companies investing on sustainable development. - Responsible for developing and evaluating new opportunities for the company. - Designed and developed a center for studies and for the development of the team.- Marketing Strategy and Commercial Intelligence: co-responsible for structuring the commercial department of the company, and analysis and financial evaluation of new projects on sustainable development.

Endeavor promotes sustainable development around the world by identifying and supporting high- impact entrepreneurs and the culture of entrepreneurship.Search and Selection:- Identifying, evaluating and selecting small and medium-sized companies with high levels of innovation, scalability and growth potential.- Responsible for detailed evaluation of the business model, financial viability and growth potential of one the companies to be selected, which later became an Endeavor Entrepreneur. - Responsible for organizing both National and Latin America Selection Panels, where the whole Endeavor community meets to select its new Entrepreneurs.

Management consulting junior company for the public sector and NGOs, run by FGV-SP students.- Management consultancy focused on fund raising, restructuring and human resources.- Design and development of a management course for NGOs.