Fernanda M. Email & Phone Number

São Bento Do Sul, Santa Catarina, Brasil

Blumenau, Santa Catarina, Brasil

São Paulo, Brasil

São Paulo, Brazil

Contribution to the development of the hematology products strategy by carrying out analyzes of themain indicators of processes and results;Conducting scientific activities and medical conferences at all stages with the events area, medical areaand sales force;Preparation of briefings for agencies, contact with advertising agencies and KOLs, participation in theprocess of language adjustments and preposition of opportunities for improvement of materialsaccording to the objectives of the products;Coordination of operational processes for approval of promotional materials, contracts, procurementorder, payments, so that they are in accordance with the company's rules;Support the Sales Force by providing printed and digital support materials;Participation in the Brand Plan and Financial Plan;Marketing budget management according to OPEX;Responsible for special and digital projects;Interface with other areas of the company such as regulatory, medical, events, BI, legal, compliance;Collaboration with compliance audits and monitoring.

São Paulo Area, Brazil

Monitored Brand Assurance at Cartoon Network in Brazil, reporting to Atlanta;Participated in the definition and execution of branding strategies, properties and products;Coordinated and approved all the stages for media online/offline; Analyzed market trends and competition;Managed the approval system in Brazil;Maintained Brazilian licensing server for properties assets to be used by creative team;Attended regional licensing meetings;Approved all stages (Concept, Preproduction, Final and Samples) of all categories (Softlines, Food & Beverage, Personal Care, Toys, Electronics, Stationery, Accessories, Shoes, Decoration, Bedding, Publishing) and marketing, Certified that all steps / deadlines were fulfilled according to what was established in contract;Trained licensing team and licensees to be able to use the approval system (Aries/My MediaBox);Worked with Brazil Creative and Commercial/Marketing team to give feedback of the submissions in the approval system;Developed tools to analyze product performance and categories; Materials support for the licensing team and licensees; Administrated style guides (sent and received); Elaborated projects to improve processes; Enforced reviewing and updating of copyright legal information for all properties.

São Paulo Area, Brazil

Specialization in Brand Assurance;Relationship with licensees and licensing agent;Controlled the creative agent and trained the style guide of the properties;Managed products and storages;Maintained approvals in the system for products, packaging, POP, media and others;Created presentations for retail check and fairs.

Marketing, Marketing

Master Of Business Administration - Mba, Management With An Emphasis On Leadership And Innovation