Fernanda Alvarez Munguía Email & Phone Number

Mexico City, Cdmx, Mx

New York, Ny, Us

Excited to announce my new role at American Express, a Fortune 200 company at the forefront of global development. Being part of such a prestigious brand within the dynamic and culturally rich market of Mexico is an honor. So excited to be part of a company that leads the way in innovation and customer experience, a Top League Brand and Top Of Wallet Product that connects with my personal values and my passion points! Join me through this new adventure in the finance ecosystem.

American Bistró (restaurant) inspired by NYC & Paris inside Mitikah Mall, opened its doors in january 2024.Led the restaurant project from concept to opening. - Development (team work) of concept, branding, menu and responsible for suppliers, payments, negotiations, supervised engineers and architects ensuring the objectives related to time, 8 figure budget and people were met. - Once opened, structured the restaurant's marketing department delivering a 6X ROI through trade marketing, social media (+1M organic reach), partnerships, public relations (+800 UGC), advertising, loyalty CRM & delivery apps (uber eats, rappi & Open table). - From a commercial perspective, established KPIS, analysis and reports for investors including sales, traffic and menu popularity. - Ludlow reached 10k visitors in the first 6 months.

San Francisco, California, Us

Leader responsible for keeping Levi's at the center of the culture while maintaining the apparel leadership in Mexico and Latam.Key responsabilities: developing a Latam Marketing plan for affiliates and distributors. Lead and implementation of Paid media, earn media, own media for brand and ecommerce strategies.- Levi’s Mexico recognized for the Best Brand Equity in the world in 2020 & 2021.- Levi’s Mexico recognized for achieving the highest ROI within the Levis world during 2020 & 2021.- Levi's Mexico & Latam gained significant growth in Sustainability and Equity values from a consumer perspective, reinforcing us as a value-driven brand. - Oaxaca Store Opening. Product and brand collaboration with local artisans and artists with the aim of celebrating the cultural richness of the state and giving back to the community. They used their art to intervene the walls inside the store and some limited edition garments. Top door nationwide.- Responsible for the Launch and execution of the Levi's Haus Mexico City, the 5th Haus of Strauss in the world and major ROI vehicle for the brand in Mx city. The Haus serve as PR vehicle to connect with sports, entertainment and music industries.- Corona Capital 2022 strategy, a 360° marketing activation including product development (sold out), pre parties for engaging with consumer and fans, hospitality at the festival +700 customizations & +2k visitors.- Sports collaborations: partnerships with NFL (Specially 49ers), MLB, NBA & F1. Agencies, athletes, managers, media. Product, brand, activation and PR focus.- Music collaborations: Solid relationship with platforms, promoters, labels, artists and agencies with PR and brand focus.- Responsible for Planification of 501 150th brand anniversary celebrations in Mexico and oversaw Latam. Integrated campaign between Advertising, activations, social, PR, experiences and beyond.

San Francisco, California, Us

eCommerce Mkt Manager for LS&Co (Levi's, Dockers, Denizen & Signature brands) > in partnership with the commercial team, we developed this full e-business for LS&CO > Levis Mexico: levi.com.mx, site planning, development, and marketing strategy. > Pure e-commerce players and wholesale.com development and marketing strategy, for the full LS&Co portfolio. Developed +20 channels and +30 e-stores in 3 years. > LATAM: www.levi.com project planning (Chile & Argentina). Business case, marketing strategy, operational consulting. > Wholesale and Retail Digital Strategies. Amazon, Mercado Libre, Liverpool.com, Ph.com, Privalia, Sears.com... strategies.> Demand Generation, own, paid and earn media responsible for the full portfolio. from 1st party - 3rd party data.> Development of custom made Software for eCommerce needs. Focused on content production and distribution for all channels needs (levi.com, whs.com, market places, etc), delivering double-digit savings and uncountable time for the company. > Development of a Photo Studio specialized for eCommerce and brand content with double-digit savings for the company.> Omnichannel strategy for Levi's Mx (CRM, DMP, e-RECEIPTS, etc).AWARDS: > 1st place winner for Best Brand Launch Campaign @Mercado Libre. Mercado libre awards. BRAND MANAGER for Denizen brand. Co-Responsible for Denizen brand launch for Mexico since march-19. Brand and Consumer marketing, influencer marketing, digital strategy, media buying (of/on). eCommerce.

San Francisco, California, Us

Development and structured the digital marketing dept for Levi's Mexico. > Own, paid, and earn media lead. > Influencer Marketing development for Levi's Mexico > Digital Media Buyer > Brand campaign lead: Planning, production and delivery of Levis Mexico - Award Winners - campaigns since 2015 including Levis Plus (Ft Carla Morrison), Levis X Molotov, Levis Madero (#SomosMadero), Ladies In Levis, Levis Back To School. > During this position, I've started the development of the eCommerce area given the relevant and engaged digital audiences built.AWARDS: > Global "Instagram for Business" recognition as the best-paid campaign in 2016. > Finalist on "iAB Mixx Awards 2017" for Social Media and Brand Awareness categories. > Silver Award Winner for "Levis X Molotov" Campaign. Circulo De Oro Awards 2017.Social Media Management for Levis Mexico: >Top 5 Mexico brands on Twitter >Top 20 Mexico brands on Facebook > Instagram best practices 2016

México, Ciudad De México, Mx

- Public Relations, Trade Marketing & Digital Marketing Coordinator for fashion, beauty, luxury, travel, architecture, business, sports, social and watches titles- InStyle, ELLE, Life & Style, Travel & Leisure, Quo, Chilango, IDC (Asesor Jurídico Fiscal), Obras and Revolution titles.- Digital marketing and commercial strategy for MEDIOTIEMPO.COM, #1 sports site in Mexico according to Comscore.- Events production: Quien 50, Dia del Hombre, ELLE Mexico Diseña, Obra del Año, Mentes Quo, Mujeres Poderosas.

Ciudad De México, Mx

- Felipe Calderon Government. - Strategy and Governmental Message Coordination.- Communication and Presidential Public Image. - Presidential Events Planification- Presidential Protocol

Design And Fashion Collection Architecture, Fashion Business

Master In Business Administration (Mba), Specialized On Fashion And Beauty Industries.

Bachelor'S Degree, Communication

"Yo Emprendo". Diploma Course For Entrepreneurs, Entrepreneurs Diploma

Specific Beauty Makeup Artist, Maquillista Profesional