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Fernanda P. Email & Phone Number
Gerente de Marketing
at
CRAFT
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Gerente de Marketing
Location
São Paulo, Brazil
Company size
Who is Fernanda P.? Overview
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Quick answer
Fernanda P. is listed as Gerente de Marketing at CRAFT, a with 75 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Fernanda P..
Fernanda P. previously worked as Marketing Consultant at Craft and Marketing Manager at Whirlpool. Fernanda P. holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from Fundação Getulio Vargas / Fgv.
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CRAFT
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Profile bio
About Fernanda P.
I am a marketing professional with over 15 years of experience in renowned multinational companies. My professional journey has led me to explore various areas of marketing such as communication, CRM, digital marketing, trade marketing, promotions, and partnerships.Over the years, I have acquired a solid expertise in developing and implementing strategies that drive the success of brands. I am passionate about leading teams, both internal and outsourced, ensuring exceptional results on every project.My academic background includes a degree in Advertising, Propaganda, and Marketing, complemented by an MBA in Business Management with a specialization in Strategy. Furthermore, I am constantly seeking to enhance my skills by participating in courses and workshops related to marketing and sales.At each stage of my career, I have had the opportunity to tackle exciting challenges and contribute to the success of leading brands in the market. I am always open to new collaboration opportunities and learning experiences, and I would be delighted to connect with professionals who share the same passion for marketing and innovation.Let's connect and explore ways to collaborate together!
Current workplace
Fernanda P.'s current company
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Craft
11 roles
Fernanda P. work experience
A career timeline built from the work history available for this profile.
Gerente De Marketing
Current
Oct 2024 - Present
Marketing Consultant
Experiência em estratégias de comunicação com clientes, abrangendo marketing digital, CRM, eventos e assessoria de imprensa.• Destaque: fortalecimento da marca no LinkedIn, com a criação de uma comunicação always on e alinhada à comunicação interna da empresa.• Realização: concepção e execução bem-sucedida de uma ativação para a marca para a feira Intermodal 2024, liderando todo processo desde a criação até a implementação do projeto.Skills: Marketing Digital, Redes Sociais, LinkedIn, Planejamento, Produção de Conteúdo, Assessoria de Imprensa.
Dec 2023 - Nov 2024
Marketing Manager
Responsible for creating strategies and implementing actions focused on reducing customer repurchase time, increasing the product mix and generating brand loyalty.• Creation of the first integrated CRM campaign with alignment between 7 BU’s, Digital and Branding.• Creation of the first loyalty campaign, activating the most loyal customers.• Leadership in building the annual strategic plan whit alignment between 7 BU’s.
Feb 2022 - Jun 2023
Marketing Specialist
Relationship and service for more than 11 products and services journeys, delivering recurrent communication for existing products and launches of new journeys. The most recent being: • Acquisition Journey: member get member campaign” Indica y Indica”• Insurance Journey: launch of the life insurance “Seguro de vida next”• Credit, Loan and Debit Renegotiation Journeys: launch of journeys and strategy of communication• People and HR team: communication strategies and collaboration for create content to live podcasts.
Jul 2019 - Dec 2021
Marketing Specialist
Exclusive service at Marketing of Itaú Personnalité, with focus in Investments and Benefits, activations such as Digital Wallets and Credit products. Contribution for Private, Corporate and Retail campaigns. • Project “Investimento 360”• Communication for “Menu Personnalité” and promotions with Visa and Mastercard• Communication for Renegotiation for Retail customers.
Apr 2018 - Apr 2019
Marketing Coordinator
Service for some business at Citi and I had job rotation in a lot of marketing areas over the 10 years I had worked for this company. In the last 4 years, I've focused on Credit and Debit cards for Citi World Privileges loyalty program. I’ve participated from the launch of the program in Brazil in 2014 to 2017. The main pillars being gastronomy, shopping and entertainment.• Project “Citi World Privileges”• Promotion "Million Miles"• Promotion "Citi World Privileges Experiences"
Jan 2016 - Apr 2018
Senior Marketing Analyst
Planejamento e implementação da estratégia de fidelização para clientes de cartão de crédito e conta corrente, com foco em promoções e parcerias. Responsável pela gestão do programa de benefícios Citi World Privileges, fazendo o relacionamento e manutenção de 150 marcas parceiras e mais de 800 pontos de venda. Governança do comitê promocional, fazendo a construção colaborativa da estratégia de comunicação do programa.
Oct 2013 - Dec 2015
Marketing Analyst
• Responsável pela gestão das comunicações nas agências do Citi, com produção dos materiais de ponto de venda e treinamento para gerentes de atendimento.• Gestão de campanhas de incentivo para área de vendas, com governança da timeline de comunicação e evento de premiação.• Criação de estratégia e produção de conteúdo para os canais de comunicação interna.
Jul 2009 - Oct 2013
Junior Marketing Analyst
• Responsável pela gestão das comunicações nas agências do Citi, com produção dos materiais de ponto de venda e treinamento para gerentes de atendimento.• Gestão de campanhas de incentivo para área de vendas, com governança da timeline de comunicação e evento de premiação.• Criação de estratégia e produção de conteúdo para os canais de comunicação interna.
Dec 2007 - Jul 2009
Marketing Intern
Dec 2006 - Dec 2007
Team & coworkers
Colleagues at CRAFT
Other employees you can reach at craft-nyc.net. View company contacts for 75 employees →
JG
João Gabriel Ferreira
Colleague at CraftSão Paulo, Brazil
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IG
Isabella Gonçalves
Colleague at CraftSantos, São Paulo, Brazil
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RF
Raquel Freitas
Colleague at CraftSão Paulo, Brazil
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AC
Ariana Celis Diaz
Colleague at CraftPeru
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CC
Carol Cilli
Colleague at CraftBrazil
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LC
Leandro Carbone
Colleague at CraftArgentina
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LB
Ladonna Blair
Colleague at CraftNew York, United States
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JJ
Jose Javier P.
Colleague at CraftEcuador
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PB
Paulo Brandao
Colleague at CraftSantos, São Paulo, Brazil
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SF
Sergio Fuenzalida Aguayo
Colleague at CraftProvincia De Santiago, Santiago Metropolitan Region, Chile
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João Gabriel Ferreira
Colleague at CraftSão Paulo, Brazil
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IG
Isabella Gonçalves
Colleague at CraftSantos, São Paulo, Brazil
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RF
Raquel Freitas
Colleague at CraftSão Paulo, Brazil
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AC
Ariana Celis Diaz
Colleague at CraftPeru
View →
CC
Carol Cilli
Colleague at CraftBrazil
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LC
Leandro Carbone
Colleague at CraftArgentina
View →
LB
Ladonna Blair
Colleague at CraftNew York, United States
View →
JJ
Jose Javier P.
Colleague at CraftEcuador
View →
PB
Paulo Brandao
Colleague at CraftSantos, São Paulo, Brazil
View →
SF
Sergio Fuenzalida Aguayo
Colleague at CraftProvincia De Santiago, Santiago Metropolitan Region, Chile
View →
2 education records
Fernanda P. education
Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services
Publicidade, Propaganda E Marketing, Marketing
FAQ
Frequently asked questions about Fernanda P.
Quick answers generated from the profile data available on this page.
What company does Fernanda P. work for?
Fernanda P. works for CRAFT.
What is Fernanda P.'s role at CRAFT?
Fernanda P. is listed as Gerente de Marketing at CRAFT.
Where is Fernanda P. based?
Fernanda P. is based in São Paulo, Brazil while working with CRAFT.
What companies has Fernanda P. worked for?
Fernanda P. has worked for Craft, Whirlpool, Itaú Unibanco, Citi, and Sonda.
Who are Fernanda P.'s colleagues at CRAFT?
Fernanda P.'s colleagues at CRAFT include João Gabriel Ferreira, Isabella Gonçalves, Raquel Freitas, Ariana Celis Diaz, and Carol Cilli.
How can I contact Fernanda P.?
You can use AeroLeads to view verified contact signals for Fernanda P. at CRAFT, including work email, phone, and LinkedIn data when available.
What schools did Fernanda P. attend?
Fernanda P. holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from Fundação Getulio Vargas / Fgv.
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