Johan Fernandez Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

• Developed and implemented comprehensive digital marketing strategies, including email, social media, and display advertising, resulting in an increase in online engagement and brand awareness.• Created and managed diverse e-marketing content, such as e-newsletters, website content, and social media posts, to drive customer engagement and support US marketing initiatives.• Analyzed online traffic and campaign performance metrics with Google Analytics, Google Ads, Meta, and Zoho CRM to generate actionable insights, optimizing marketing spend and improving campaign ROI.• Leveraged a deep understanding of customer and distributor needs, generating key insights that were integrated into the US marketing plan, leading to improved demand generation and customer satisfaction.

Miami Beach, Florida, United States

• Collaborated with cross-functional teams to develop a range of marketing documents, visual assets, social media accounts, copy, and website for a forthcoming restaurant venture. • Created and administered content for social media platforms such as Instagram and Facebook to build an audience and drive engagement, as well as utilize Meta Business Suit to analyze data for reporting.• Overseed execution of email marketing campaigns through Mailchimp, coordinating the production of templates and content ensuring campaigns are optimized for maximum engagement.• Managed and updated the restaurant’s website, optimizing layout and SEO capabilities for better performance, and utilizing Google Analytics 4 to monitor user behavior while tracking Key Performance Indicators.

Miami Beach, Florida, United States

Miami Beach, Florida, United States

• Coordinated with public information specialist to create content for all the City’s social media platforms aiming to grow audience, generate engagement, and ultimately inform public.• Retrieved and processed data from Sprout Social online management platform to asses past and ongoing social media activities to generate weekly reports.• Conducted an in-depth analysis of key performance indicators across social media platforms to identify emerging trends and patterns, leading to enhance external communication.• Implemented creative and strategic measures to positively impact all stakeholders, both internal and external, and ensure the overall success of the department's initiatives.

Naples, Florida, United States

• Entered along with gallery director data entry of new inventory resulting in having all artwork within store and storage located and up to date.• Received, unpacked, and placed all types of artwork including paintings, sculptures, art glass, ceramics, and artisan accessories organized in gallery and storage to ensure its correct positioning and care.• Coordinated and led different home consultations where various art pieces were displayed in houses of customers resulting in potential closure of sales.• Ensured safety procedures, handling, and transportation for all artwork needed to be delivered to customers as well as providing customer service to guaranteed customer post-sale satisfaction.

Naples, Florida, United States

• Assured adequate processing and organization of all incoming cover letters and resume applications in proper folders to achieve best possible selection process.• Handled and organized printed documentation related to former and current employees to facilitate its location whenever supervisor needed it.• Scanned and placed all documentation of registration kit of new employees in nominated folders located in the HR system to maintain an actualized employee database.• Answered and clarified all incoming inquiries related to job opportunities via email in coordination with the Director of the Human Resources department.