Fernando Coucelo Email & Phone Number

Lisbon, PT

• Responsible for managing the export department;
• Achieved 83% growth in 2024 through entry into new markets and expanded distribution in Brazil;
• Manages the OCM subsidy project;
• Oversees continuous training of clients’ sales teams, organized events, and conducted wine masterclasses for distributor clients;
• Develops business plans for entering new markets, ensuring a brand with wines tailored to market preferences, a pricing strategy for appropriate positioning, and a promotional plan to guarantee sell-out;
• Prepares the annual sales budget by market and client, ensuring alignment with the commercial strategy;

Turcifal, PT

• Managed sales&marketing in 22 countries with more than 70 client accounts (off-trade, on-trade and distributors) and 120 skus;;
• Achieved a constant yearly sales growth. Closed 2022 with 16% increase in sales volume and 28% in turnover by entering new international markets and creating tailored range of products that allowed us to better.
• In charge of training, coaching and presenting new product launches to distributors sales teams;
• Responsible for negotiating new distribution agreements in international markets;
• Developed the sales forecast per market and per client account assuring the company strategy;
• Developed the business plan for new market entry assuring a brand with a product range that complies with the labelling requirements and is suitable for the target market along with a pricing strategy that secures the.

Lisbon, PT

• Responsible for the management of sales in Asia and Europe;
• Responsible for entering the Hong Kong market in 2018 by listing our brands, Bon Appetit and Tenorio in three premium retail chains "Market Place by Jasons", “3hreeSixty”, “The Oliver’s Delicatessen” and securing a new.
• Responsible for entering the Japanese market in 2019 by listing our Bom Petisco brand in – AEON - the biggest Japanese retailer and securing a new partner to handle national distribution and implement the promotional.
• Developed sales forecast per market and client account assuring the company market strategy;
• Achieved yearly growth for current client accounts and new international markets;
• In charge of training the sales staff of all client accounts and presenting new product launches;

Campo Maior, PT

• Responsible for sales management in North America and the United Kingdom;
• Activated Delta Q sales in the USA by developing and implementing a tailored promotional plan for the market making Delta Q coffee capsules the biggest selling coffee segment for Delta Cafés in the US market;
• Developed the annual sales budget assuring the sales objectives for each international market in accordance with the strategic objectives defined by the company;
• Regular in loco follow up in order to assure the business development, identify additional opportunities/risks, suggest improvements, analyze ROI of agreed upon investments, present new product launches and provide.
• Assured the implementation of the marketing plan for each client account in order to achieve forecasted sales and drive brand awareness;

Lisboa, Lisboa, PT

• Responsible for all international sales of Olive Oils and Wine in mainland China;
• Responsible for closing a nationwide distribution agreement for mainland China with Greens Foods a subsidiary of YINGLI SOLAR;
• Developed sales forecast per market and client account assuring the company market strategy;
• Achieved yearly growth for current client accounts and new international markets;
• In charge of training the sales staff of all client accounts and presenting new product launches;
• Developed the business plan for new market entry assuring a brand with a product range that complies with the labelling requirements and is suitable for the target market along with a pricing strategy that secures the.

Lisboa (Lisbon, Portugal), Lisboa, PT

• In charge of New Business Development with focus in Spain and the United Kingdom;
• Developed the business plan for new market entry assuring a brand with a product range that complies with the labelling requirements and is suitable for the target market along with a pricing strategy that secures the.
• Development of the annual sales budget for each international market in accordance with the strategic objectives defined by the company;
• Participated in the following tradeshows; ITCA, ALIMENTARIA, SIAL, SIRHA and ANUGA;

Masters, International Management

Marketing Management, Marketing