As the Sr. Media Manager for Smartwool and Icebreaker, I am responsible for developing and implementing strategic plans for all paid media channels across the US and Canada. My achievements in this role include:- Cross-functional collaboration with Integrated Marketing, International, eComm, CDP, Creative, and Product teams. - Successfully driving growth across both eComm and Wholesale channels through targeted media campaigns.- Consolidated media agencies creating a comprehensive approach to planning, budgeting, and channel execution.- Leading a key brand initiative that shifted the focus away from a performance-based approach and towards a direct/organic growth strategy.- Implementing and revising media processes, including planning, budgeting, forecasting, measurement, and reporting.- Working closely with VF corporate on attribution modeling, incrementality and partnership strategies.- Collaborating with the internal CDP team to apply 1st party data strategies to paid media campaigns, resulting in increased growth and improved performance metrics.

Lead 2 offices (Denver and Des Moines) along with 8 direct reports. Portfolio includes Mars/Wrigley, Starbucks (In-Store), PayPal, Orgain, Organic Valley, Loctite, Pella, Alliant, Circle K (Regional), Evo Fresh, and multiple new business pitches. - Managed over $25MM in media budget across all accounts.- Planned and led Mars Wrigley across 25 different brands focused across Connections Planning, Consumer Promotions and Shopper Marketing. -Drove innovation and holistic activations through Omni-Channel plans in partnership with Clients, Agencies and eComm- Created process and efficiency across planning, negotiations, finance and internal agency programs resulting in over 500 agency hours saved yearly. Process consolidated planning approach that led to over 20% in media value through strategic negotiations for Mars Wrigley.- Led holistic planning to drive Omni-channel plans with Account, Insights & Strategy, Data & Analytics and Creative to create a holistic approach to planning across brands and partners.

Drove Corporate and Agency teams across paid, earned and owned channels driving sales goals across markets. Lead a sales focused approach across media, sponsorships, website, CRM and mobile app. Implemented holistic reporting across all channels, while setting the foundation for agency modeling to drive sales. Managed and reported on SOWs, budgeting, media and sales in close collaboration with product, regional and culinary departments for C-Level team.- Successfully created a process to lead the brand across 58 DMAs/2,251 locations with holistic strategy while addressing individual market nuances. Planned and launched 12+ limited time offers over tenure and continually optimized campaigns based innovations and performance to drive sales.- Managed 45 team members across 6 agencies to unify messaging and marketing approach; drove transition to new media agency, DAN Network (Carat, Posterscope, MKTG and iProspect).- Worked in partnership with multiple sports properties across media and on-site activations including San Diego Padres, Los Angeles Lakers and Los Angeles Dodgers.- Drove innovation with e-sports with alignment of the JITB audience. Planned and implemented an esports strategy with both Call of Duty World League and Overwatch League, along with the paid partnership of Team Envy/Dallas Fuel.

Oversaw 7 employees while serving $20M client portfolio including Brandman University, AGCO (Massey Ferguson & Challenger), UCSD (Brand), UCSD Health, Caribou Coffee & Einstein Bagels, National Veterinary Association, Serengetti, ASICS, Red Robin, Kaplan University, Garden Fresh and FreshBe. Mentored interns and entry level associates from Client Service, Digital and Creative teams.- Created and launched campaigns that delivered $56M in potential sales and secured $5M for Massey Ferguson. Primarily leveraged across Search, Social and Programmatic media (Included dynamic creative)- Obtained campaign growth YOY across multiple clients increasing company profitability based on SOW and income: Caribou (+130%), UCSD Health (+200%), AGCO (+70%).- Expanded partnerships with Caribou Coffee (+5% Sales Goals) and AGCO (+30% Increased qualified leads) through product and data analysis to increase sales and tangible growth. - Designed a marketing plan that enabled Brandman University to surpass monthly lead goals for 6 consecutive months and generate 45%+ for FY16/17 after missing goals 8 months in a row. - Driven by Search, Social and Programmatic media through a revised communications plan, program audit and profitability comparison leading to a focus on key career paths (Business, Education, Nursing) - Reset KPIs against Cost Per Lead and Cost Per Start - Implemented test and learn approach to incorporate awareness driven media (TV, Digital Video, Audio) - Secured and sustained $15M+ in new media business.

Worked with RPA, Initiative, Digitaria and Vitro on contract basis. Planned campaigns utilizing digital, Spot TV, Network/Cable TV, social media, mobile, direct response, radio and OOH mediums on behalf of commercial clients. Drove marketing efforts for Honda, Acura, Kia, Hyundai, Toyo Tires, Red Robin, Alaska Communications, Garden Fresh (Souplantation & Sweet Tomatoes), Serengeti Sunglasses and Qualcomm.• Managed and maintained marketing budgets up to $50M, performed competitive analysis and conducted strategic planning.• Appointed to train, mentor and groom supervisors, planners and assistants.

•Developed and planned programs to deliver against client’s objective. Plans featured IAB, Custom Sponsorships, Video, Social, Email Exclusives, Active Trainer and Mobile• Delivered against monthly KPI’s, including revenue, NPS scores and successful campaign start/end • Maintained less than 1% campaign under delivery• Managed 5 Account Managers to hit company and client objectives• Lead team to deliver over $6MM while managing against 140 accounts with campaign budgets ranging from $3K-$375K• Participated in AdBook system implementation and assisted with training and implementation • Developed revised plans and strategy for existing campaigns

• Planned media strategy including Network TV, Cable TV, Spot TV, Print, Digital and OOH• Lead planning for 2012 - Vizio/PETCO• Initiated Vizio integrated program ideas and implementation. Programs including: South, Coachella, Rose Bowl, 3D and Irvine Public School Foundation• Developed new strategy for Think Adoption First campaign with the PETCO Foundation• Created process with clients to produce timelines and deliverables• Successfully launched over 10 PETCO markets and 25+ new locations/openings

Promoted from Strategic Planner 2/08• Managed media including Network TV, Cable TV, Sports, Spot TV, Print, Newspaper and OOH• Budget responsibilities over $250MMo Lead planning and implementation of two “All New” vehicle name plates, Nissan Juke/Nissan Cube• Mentored and developed six employee’s (four Media Strategist and two Assistant Strategist)• Responsible for integrated programs involving all media types and research• Developed upfront presentations, continuously developing Nissan’s media approach to coincide with market implications• Managed global competitive, involving media and creative review• Streamlined internal procedures and communications between multiple agency partners to foster seamless collaboration• Applied third party learning’s from Factor TG to implement improvements to future programs

• Broadcast planner for Network, Cable, Sports (Network & Cable)• Planned Cable Networks and commitment with each Network• Vehicle responsibilities for Altima, Altima Coupe, Pathfinder, Armada, Z, Versa, Z, GTR• Print responsibility for Altima, Altima Coupe, Pathfinder, Z• Supervised Enthusiast Print plans• Created numerous POVs for client review• Trained one Assistant Strategist

Media Planner/Buyer – Nissan (Regional Strategy Traditional & Interactive)Promoted from Junior Media Planner 5/06Promoted from Assistant Media Planner 11/05• Planned and Purchased digital plans for all 7 Nissan regions• Planned and maintained Cross Regional and Event media with Network and Cable TV• Planned and Maintained Nissan Parts and Service plans• Maintained budget for Southwest Region, including Spot TV, Spot Radio and Print