Fernando Jacobucci Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Gerenciamento de contas, relacionamento B2B, liderança de projetos estratégicos, gestão de resultados pra o Cliente Grupo Boticário.

São Paulo E Região, Brasil

Teacher of Leadership XP, Enpowerment, High Performance Management and Sales Development.

São Paulo, Brasil

I’m charge for development strategic business for key accounts, and build strong relationship with them.

São Paulo, São Paulo, Brazil

I managed 5 teams: Inside Sales, Field Sales, Digital Sales & Mkt and Channels. I was also in charge of Trade Shows, Trade Marketing, Road Shows, Business Fairs and contract stronger sales representatives in general. Responsible for create the commercial strategic planning and execute the business development plan.

São Paulo, São Paulo, Brazil

Reportando para o CEO da empresa, responsável por 6 reports diretos e time total de 108 pessoas entre as equipes de: Canal phygital, e-commerce, app, growth, CRM, DBM, lifecycle marketing, CS-CX, UI-UX, omnichannel, O2O, carteiras digitais, marketplace in/out, social selling e canais B2B.Incremento de 32% do faturamento no canal phygital sendo: 12% em lifecycle marketing, 11% em O2O e 9% nas iniciativas omnichannel. Aumento de vendas nas lojas físicas em 45% 22 vs 21 (mtd), devido a iniciativas de pick-up in store e same day delivery utilizando ferramentas de O2O e Social Selling; Posicionamento das marcas Souq e Ida no ambiente digital com portifólio premium de produtos, e criação do Garimpo de Marcas, um marketplace que começou do zero, e em 6 meses já tinha 42 marcas plugadas representando 21% da venda dos canais digitais da Souq e Ida;Construção dos times de growth, CRM e marketplace, com elaboração dos planos estratégicos de cada uma das áreas;Suporte de hunting ativo com o time de marketplace de marcas de beleza, moda, casa e lifestyle para compor variedade, preenchimento de categorias foco, diversidade de portifólio e receita incremental junto com o time de marketplace da Souq (Garimpo de Marcas).

São Paulo, São Paulo, Brazil

Reportando para o VP de canais digitais da empresa, responsável por 5 reports diretos e time total de 28 pessoas entre as equipes de: Marketplace in/out, social selling, demand planning, merchandising, CRM e growth. Criação da plataforma 3P de marketplace e social selling da Marisa, integrada com marketplaces out de grande escalabilidade, e integrando remuneração de seller com a carteira digital de recebimento da Marisa. Planejamento estratégico e GTM de categorias complementares ao negócio Marisa: perfumes, beauty, cabelos, cosméticos, beleza (homem e mulher), casa, decoração e cama/mesa/banho. Criação da digital wallet Marisa como meio de pagamentos e carteira de recebíveis para Social Selling, Marketplace e VD. Crescimento de 61% no faturamento 21 vs 20 (ytd): resultado de categorias incrementais de beleza advindas do marketplace, programa Sou Sócia (social selling), lojas omnichannel e vendas por whatsapp (O2O).

São Paulo E Região, Brasil

I was responsible for build strong relations with Contents and Retailers in charge of Partner Sales Team (farming and hunting), Marketing and PR, driving Business Development, Communication Strategy and Increasing the Cross Selling solutions in our chain.In charge of strategy for POSA, POR and ESD at e-retailers, Brick&Mordar and Digital Wallets.

São Paulo E Região, Brasil

In charge of Omnichannel, retail, e-commerce, marketplace in and out, marketing, product, category management, sales for allbags brand projects. I am responsible for ensure sustainable brand growth, digital engagement, manage consumer insights, leadership and motivation of the internal and retail team. I lead the project of Marketplace of with prospection and hunting of new sellers.

São Paulo Area, Brazil

I was in charge of the marketplace core sales team builded for 4 account executives responsible for the microcategories of: fashion apparel, footwer, sports, lifestyle, suplements, fitness, bags, accessories, jewels, bijoux, glasses, health and care and beauty. We manage Key Accounts, specialized stores, top sellers, medium sellers, farming and hunting portfolio.I was in charge of planning, sales, marketing, management and profitability of my portfolio.

Alphaville / Barueri - Sp

From June/1st 2015 managing the commercial and trade relations by Rio 2016 Olympics project in adidas do Brazil supporting DTC, OR, Wholesale, Category Managers, Omnichannel, locally and globally Marketing and Sales teams. I defined product range strategy based on markets demand, created a GTM process to improve results in Olympics range, drove sell thru on the best assortment by clusters regarding to the city attack in Rio. I managed activations in DtC / Wholesale and Omnichannel, to ensure net sales results. I supported trade team to increase additional sqm in Rio (187% beyond our goal) and managed the Consumer Area activation at adidas Creators Base during Olympics.

São Paulo Area, Brazil

As Commercial Manager I was in charge of 5 BUs, representing EU$ 53 million in sales/year. I lead a team of 6 buyers, 6 price analytics analysts and 3 interns. As merchandising manager my deliverable was: to ensure net sales, net margins, gross margin, EBITDA and cost budget. I was also responsible for strategic planning. I worked very closely marketing and brand activation teams to ensure visibility at the products range and to capitalize filters profile per campaign to be offered on site. I also was responsible for distributing the offerings on the campaign calendar based in consumer behavior. As category manager I was responsible to source the better articles and products to capitalize offers at CLP / PLP, working closely our kpis (P&L ). I was responsible for increase 156% of the fashion category in 2y.

São Paulo - Sp

I was in charge of KPIs and results, strategic development, trade, retail and licensing, opening new markets, management team made up of 09 sales representatives, 16 retail professionals, and 15 employees of the product, marketing, trade, sales and style. Management of 17 contracts of licensing and monthly meetings of results with investors focused in WACC, MCM, EBITDA. I was responsible for fund-raising to Fashion Week SP and RIO and NYFW as well. I also had International negotiations with licensing in Germany, Korea, Japan, USA, China and UK, as well as product development in Asia, Middle East and Africa. I also was responsible for a growth of 37% of brand sales in 2010 when compared with 2009, and positive EBITDA of 9.2% of revenue.

São Paulo - Sp

Totally focused activity for Key Accounts and Field Accounts. Sales, orders, Sell In / Sell Out, business development and growth of the customer base in Brazil. I worked for the biggest Key Accounts in Brazil: Netshoes, Bayard, Centauro, Decathlon and World Tennis. Sales tracking with business representatives in Brazil, Sao Paulo and Rio sellers.

São Paulo - Sp

I was in charge of Business Plan and Market Plan based on research trend, market, competitors analysis, product matrices and alignment of needs. As KAM, I managed commercial relationship with Centauro, Renner, Decathlon, CeA (department stores) and Wallmart and Carrefour (self-service stores). As product manager I led briefings and made a line profitability range assortment, trend analysis, research of price pyramids. As category manager, I prepared actions and institutional marketing campaigns, support for e-commerce, communication, co-brand, B2B / B2C and B2B2C relationship. Support for customers, mix implement, increased margin on sales volume.

São Paulo Area, Brazil

As merchandising specialist I was in charge of support the sourcing areas with consumer feedback and analytics date to help shape our requirements. As product analyst, I was responsible for briefing, product research, focus groups, benchmarking, and arrays of products X prices, also SWOT and sales analysis. As Sales Coordinator, I managed 14 sales representatives of Robe di Kappa line (lifestyle)

São Paulo - Sp

As ICSA my job was to attend all consumers calling abroad to support any issue in their credit cards. As Charge back analyst I provide information and data from Credicard database to issue banks in non-recognized transactions. As risk supervisor I was lead of a 25 collaborators engaged in recovering consumer divide.

São Paulo Area, Brazil

As RSA I capitalized consumer expectations offering brand experience by using appropriate approach. As Store Assistant Manager I ensure the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor. As Store Manager I was self-motivated by productively and respectfully with team members to meet or exceed store goals.

Gestão Empresarial, Business/Commerce, General

Business Management

Under Graduation, Business Administration

Activities and Societies: Debate Team, Presentation, Conclusion Course Tese.Business Administration