Fernando Mendonça

Fernando Mendonça Email and Phone Number

Gerente Sênior de inovação e Transformação Ágil na Bradesco Seguros @ Bradesco Seguros
barueri, sao paulo, brazil
Fernando Mendonça's Location
São Paulo, São Paulo, Brazil, Brazil
Fernando Mendonça's Contact Details

Fernando Mendonça work email

Fernando Mendonça personal email

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About Fernando Mendonça

- Responsible for the areas of Statistical Modelling for CRM and Competitive Intelligence.Creation and implementation of a series of predictive models of "next best offer" and churn, as well as behavioural targeting market. In order to deliver these models, we´ve created a simple tool (that is used today by over 10,000 account managers in all 4,000 branches in Brazil). The assertiveness of some models is higher than 80%. Managers that use regularly this tool are 20% more profitable, sell 9% more products (based in recommendations for each customers) and retain 22% more customers than managers that don't use it.See this at Teradata Magazine: http://goo.gl/I6wJKThis tool (FAGC/Prisma) received in oct/10 the "Best in Show" award in DMA INNOVATION AWARDS 2010 - San Francisco - CA.- Presenter of the Banco Bradesco's cases of CRM: "How to make stakeholders happy" at San Diego in 2010; "Wearing the customers shoes" at Washington in 2009 - both at the Teradata Partners; "CRM comes from the cradle" at São Paulo in 2008 - at IQPC Loyalty Summit.- Team Leader of Corporate Competitive Intelligence, Coordinator of the internal network for collecting primary information, with over 250 employees, among them, account managers, product manager and managers of channels and segments.Specialties: Solid knowledge in Statistics for marketing; - Good skills in multivariate analysis - Cross sell modeling - Lifetime Value (LTV) - Churn - attiction modeling - Clustering analysis - RFV modeling - K-means and discriminant analysis - Survivance analysis modeling

Fernando Mendonça's Current Company Details
Bradesco Seguros

Bradesco Seguros

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Gerente Sênior de inovação e Transformação Ágil na Bradesco Seguros
barueri, sao paulo, brazil
Website:
bradescoseguros.com.br
Employees:
6835
Fernando Mendonça Work Experience Details
  • Bradesco Seguros
    Gerente Sr. Inovação E Transformação Ágil
    Bradesco Seguros Mar 2022 - Present
    Barueri, São Paulo, Brazil
    Inovação & Transformação Ágil
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  • Bradesco Seguros
    Gerente Sênior
    Bradesco Seguros Jan 2018 - Present
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  • Bradesco Seguros
    Gerente Departamental
    Bradesco Seguros Dec 2019 - Mar 2022
    Alphaville
    Gerente Departamental de Pesquisa e Inovação.
    View
  • Bradesco Seguros
    Gerente De Departamento
    Bradesco Seguros Dec 2017 - Dec 2019
    Alphaville
    CRM and Statistical Modeling Manager
    View
  • Bradesco
    Crm Manager
    Bradesco Feb 2017 - Dec 2017
    Osasco
    Criação, Estruturação, planejamento e divulgação do Programa de Relacionamento com Clientes en-titulado VIVA|PRIME, que consiste em convidar de acordo com perfil, hábitos e preferências os cli-entes de alto valor da Instituição para participarem de experiências únicas dentre as opções de eventos patrocinados pelo Banco, tais como Jogos de Futebol, Cinemas, Teatro, Shows, espetáculos culturais. Processo criado com governança end-to-end garantindo total controle dos convidados, comparecimento, percepções dos clientes e principalmente, impactos no relacionamento pós evento. São mais de 10.000 clientes envolvidos por ano com taxas de ocupação superiores a 80% e avaliados como excelente em 95% dos casos.
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  • Banco Bradesco S/A
    Crm Modeling Manager
    Banco Bradesco S/A Sep 2004 - Feb 2017
    Creation and development of models of Target Market; Tests on definition of the life cycle of customers based on habits of consumption of each profile Design of methodology for calculation of LTV (Lifetime Value) and ROC (Return on Customer); Development of procedures and statistical models of retention of clients - Churn; Creation of models of classification for Performance of Business Platforms; Implementation of the management model of relationship; Development of analytical information to profile social demographic, habits of consumption, propensity to buy, potential for generation of value; Definition of performance indicators for the corporate Balanced Scorecard.
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  • Banco Bradesco S/A
    Líder Da Área De Inteligência Competitiva
    Banco Bradesco S/A Aug 2009 - Sep 2014
    Responsável pela coordenação da rede interna de coleta de informações primárias, monitorando ameaças e oportunidades. Com mais de 250 profissionais interligados, sendo eles, gerentes de relacionamento, de produtos, caniais e segmentos.
  • Fundação Bradesco
    Professor Do Curso Técnico Em Gestão
    Fundação Bradesco Aug 2004 - Dec 2008
    • Introdução à Economia;• Mercado Financeiro e Produtos Bancários;• Gestão e Organizações;• Administração da Produção e dos Serviços;• Administração Financeira;• Organização Sistemas e Métodos• Novo Mundo do Trabalho e Empreendedorismo;• Gestão da Informação.
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  • Banco Bradesco
    Equipe Pev - Def
    Banco Bradesco 2000 - 2001
    Responsável pelo desenvolvimento da metodologia de Banda de Taxas. Que sugeria a melhor taxa a ser aplicada a cada cliente, baseada em seu perfil/comportamento (Tempo de conta, Renda e Profissão). Esta metodologia não só aumentou a taxa média praticada pela instituição, como também estabeleceu uma nova forma de dar preço ao cliente.

Fernando Mendonça Skills

Competitive Intelligence Data Analysis Crm Analytics Enterprise Social Networking Predicitive Analysis Consumer Behaviour Statistics Corporate Social Networks Customer Insight Public Speaking Redesocialismo Netsocialism Business Analytics Predictive Modeling Statistical Modeling Data Mining Banking Predictive Analytics Collaboration Solutions Collaboration Analysis Database Marketing Monte Carlo Simulation Business Development Marketing De Banco De Dados Desenvolvimento Empresarial

Fernando Mendonça Education Details

Frequently Asked Questions about Fernando Mendonça

What company does Fernando Mendonça work for?

Fernando Mendonça works for Bradesco Seguros

What is Fernando Mendonça's role at the current company?

Fernando Mendonça's current role is Gerente Sênior de inovação e Transformação Ágil na Bradesco Seguros.

What is Fernando Mendonça's email address?

Fernando Mendonça's email address is ph****@****ail.com

What is Fernando Mendonça's direct phone number?

Fernando Mendonça's direct phone number is 5.5113*****

What schools did Fernando Mendonça attend?

Fernando Mendonça attended Mit Professional Education, Ise, Usp - Universidade De São Paulo, Universidade De São Paulo, Fundação Armando Alvares Penteado.

What skills is Fernando Mendonça known for?

Fernando Mendonça has skills like Competitive Intelligence, Data Analysis, Crm, Analytics, Enterprise Social Networking, Predicitive Analysis, Consumer Behaviour, Statistics, Corporate Social Networks, Customer Insight, Public Speaking, Redesocialismo.

Who are Fernando Mendonça's colleagues?

Fernando Mendonça's colleagues are Carlos Alberto - Duim, Rosimere Sousa, Carlos Augusto Carvalho, Flavia Martins, Lucas Colodina, Flavia Macedo, Marcia Vicente.

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