Developed and executed Unilever strategies, adapting market plans to fit Hispanic consumer needs. Focused on driving Hispanic business in Los Angeles and Houston markets through top distributors and Hispanic retailers. Accountable for $110M in volume and $35M in trade spend. Led indirectly 7 broker BDMs.

Created and executed joint business plan and long-range planning for Hellmann’s, Wishbone, Ragu, Bertolli, and Knorr Masterbrand at HEB , with $48M in annual sales. Managed $12M trade spend budget with flawless execution of category strategies in collaboration with shopper marketing, category management, customer marketing, and brand building.• Increased net sales in grocery categories 5% over 3 consecutive years, share growth of more than 120 basis points and optimized ROI by splitting with other vendors cost of promotional activities at 50% and collaborating closely with HEB grocery team to execute business plan.• Implemented best-in-class launch of Knorr Mi Arroz at HEB, generating $575K NSV incremental sales, highest velocity national, 100% distribution and 1st new Mexican item.• Grew Hellmann’s brand in double digits, executing global growth initiative by strategically influencing HEB Deli and Grocery department.• Received 2012 award for best vendor in HEB Condiment and Sauce department.

Delivered on annual business plans for personal care, foods, and ice cream business ($129M) through development and implementation of joint business plans. Managed operational interface with Soriana and HEB to deliver specific tactical solutions on ranging, pricing, merchandising, promotions and in-store activation. Acted as interface and leadership with Soriana multi-functional team. Managed team of 6 account professionals.

Supervised 6 full-time regional sales executives, 32 sales representatives and 285 part-time merchandisers to meet monthly and yearly sales goals. Region sales were $70M annual sales and trade spend of $15M. Managed wholesalers, national and regional retailers and distributors.• Executed best practices from Unilever India with regional retailers and cash and carry channel in Yucatan State through 2 key wholesalers, replicating program in 3 other states.• Coached staff, resulting in 2 team member promotions to managerial positions.

Managed regional and cross-category day-to-day projects, and joint business planning, serving as single point of contact with senior Latin American leadership group.• Grew Latin America region over 11% vs. 9.4% growth target by focused follow-up on joint business plans and flawless communication with in-country team leaders.• Developed Wal-Mart strategic planning and retailing modules, training over 300 key Latin American Unilever executives in 2 years.• Organized annual Walmart Latin America key account management regional meeting to share best practices and discuss key business issues, achieving highest level of growth of more than 17% vs. Europe and Asia, and leading execution of key global initiatives such as sustainability, retailtainment, and health and wellness.

uilt brands (Pond’s and Dove) and categories through customers and channels. Headed communication and activations in-store, distribution, shelving, pricing, and merchandising. Managed team of 3 customer marketing executives directly and team of 60 premium skin cosmetologists nationwide with operating budget of $75M.• Led biggest major relaunch of Pond’s skin brand in Mexico. Brand grew over 5% after launch in very competitive environment and difficult economic situation in Mexico.

Ran most important customer accounts for Unilever's Home and Personal Care business in Mexico (Walmart, Commercial Mexicana and Government channel) . Key deliverables included top-line delivery, key account management, and customer marketing implementation. Made key decisions driving sustainable sales growth for Unilever brands (Rexona, Axe, Ponds, Snuggle, Sedal, and Dove).