With over two decades of expertise in the hospitality sector, Fernando spearheads the global commercial team at Minor Hotels Europe & Américas (previously NH Hotel Group) as Chief Commercial Officer and is a member of the Management Board Committee. His responsibilities encompass sales, pricing, commercial strategy, revenue management, trade marketing, distribution, digital sales and marketing, business development, and overseeing groups/transient Worldwide Central Reservation Offices, including customer care. Fernando’s leadership extends to a diverse, multicultural team of over 2,000 individuals in more than 30 countries, managing a turnover exceeding 3 billion USD. Fernando is recognized as a leading expert in Digital Business, Revenue Management, Pricing, Sales, and Distribution, known for his results-driven approach and strong analytical skills. His contributions to the industry were honored in 2018 when he was awarded as one of Europe’s Top 20 Extraordinary Minds in Commercial & Revenue Optimization Leadership.He has demonstrated exceptional capability in driving top-line results, outbound business, managing the global sales force, and crafting the luxury sales strategy of companies such as Meliá Hotels International, Le Meridien, Ritz Madrid and Hotels Hesperia. As an entrepreneur, Fernando co-founded Xotels, The Cool Food Company and Invested in Dynameat.He founded the Masters Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in 2009. He also contributes as an associate professor at IE Business School for their MBA programs.His dedication and passion underscoring his commitment to leading, influencing, and fostering growth in the industry through innovation, leadership, and education in hospitality is further exemplified by his role as an Ambassador and Evangelist for Hospitality Labs, set to become the premier community for Hospitality, Fueling Innovation, Leadership and Education.A frequent keynote speaker at industry conferences and commercial forums, Fernando's educational background includes a BA in Hotel Management and Tourism, a Masters in Hotel Management from Universidad Polytechnic in Madrid, and various diplomas including Revenue Management by Cornell University and Digital Business Transformation by ISDI at RCC-Harvard, among others.Residing in Madrid, Spain, with his wife and two children, Fernando embodies the spirit of a passionate hotelier and mentor, continually striving to shape the future of hospitality.