Strong media and communication professional with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from Universidad Anáhuac. + Strategic and result-oriented PR Manager for one of the most innovative and creative worldwide entertainment studios for 3 years, as well as the top language learning app in the world, helping to build and consolidate the brand for Mexico and LATAM.+ Account supervision for crypto, fintech and corporate brands+ Active subdirector in New Businesses (scouting, pitching and presenting creative, 360 PR proposals for potential new customers)+ Responsible of a consistent increase of ROI in marketing initiatives with an analytical, trend forecasting vision combined with leadership abilities in the field of communication, PR, influencer MKT and generally any marketing execution with in-depth product research and knowledge, keeping eye on budget control, and a strong understanding of Mexico and LATAM's consumer trends and requirements. + Intuitive and articulate person with talent and people skills to establish solid relationships. + Past copywriter, reporter and senior editor for a renowned pharmaceutical company and two consolidated tech & entertainment publications, respectively.Key strengths include:• PR Strategy Development & Management• New Product Opportunity Research and Introduction• Creativity and problem solving• Writing, proofreading and translation from English-to-Spanish and viceversa• Campaign performance / ROI metrics• Potentialize Marketing Structures • Influencer MKT strategy • Product Life Cycle Management• Market Communications Planning• Market behavior research and understanding