Leading the strategy, planning, market research, and insights initiatives within UM Brazil and also working in partnership with other IPG-Mediabrands agencies in Brazil, Latin America, U.S. and Europe.Delivers pitches and advice on the market, competitors, audience, goods and services, and consumer behavior for planning, media, creation departments, and also for the client teams.Manage the delivery of research and data tools operated by the team: Brandwatch; Collective Intelligence; Euromonitor; TGI and GWI.Clients portfolio: Nestlé (KitKat, Heartland, Garoto, Purina); Johnson's; Mercado Livre; Ambev, Western Union

Leading the market research and insights team within MullenLowe and also works in partnership with other IPG-Mediabrands agencies in Brazil, Latin America, and the U.K.Quantitative and qualitative research development for ads campaigns focusing on providing actionable insights.Research design, conduction, and results analysis looking for meaningful insights capable to drive innovation and creativity across products/services communications plans.Contextualize, enrich and deepen the understanding of consumer demand trends through engaging cases.Delivers pitches and advice on the market, competitors, audience, goods and services, and consumer behavior for planning, media, creation departments, and also for the client teams.Working for bidding and business development projects.Manage the delivery of research and data tools operated by the team: Brandwatch; Collective Intelligence; Euromonitor; TGI and GWI.Clients portfolio: Unilever (OMO, Tresemme, CIF); Bayer (Derma), Concha y Toro; Movida; Tirolez; Suzano; Blue Diamond (Almond Breeze).

Leading all Desbrava Data Marketing initiatives, mainly product marketing, reporting, and working with the founder (B2B Marketing).•Building the product marketing area from the ground up and driving the release of a Social Media Analytics SaaS platform (web analytics specialized on influencers, product brands, ad agencies, and online retail - e-commerce).•Integrated Marketing and Cross-Functional Marketing, including inbound marketing strategies (performance marketing) based on data-driven strategies focusing on social media marketing and digital marketing campaigns bringing together a set of tools: SEO, Landing Pages, Blogs, Ebooks, Ads, Tags, and Analytics. Customer success and sales management support integrated with market planning. •Marketing communications, competitive analysis, brand management, press, and media relations. •Team management and budget and finance planning. Implementation of efficiency indicators plus KPIs and OKRs. Problem-solving.•Extracting data using SQL and building reports using Google Data Studio, Power BI, and Tableau.•Results after 6 months: From zero to 1361 engaged leads. Product Launched. Website and Blog visitors increase 766%; Instagram followers growth 170% and engagement rate up to 7%; Linkedin followers multiplied by four.

As a Brazilian video policy expert joined the Content Policy team temporarily to build and implement labels for video content and also execute machine learning models to automatically evaluate the video content uploaded to the platform, labelling the content accordingly to the quality. Teamwork: the project was developed in partnership with the Facebook product teams, concentrated on Facebook Watch and Instagram Reels.•Video-reviewed and labelled following the Facebook Community Guidelines and the Brazilian Rating Standards: 1820 (videos length: from 1 minute and 30 seconds to 1 hour).•Organised 6 training sessions on Brazilian culture and content policies for creators, media partners, Content Ops and Policy teams. Problem solving with media partners regarding content policies.

Parrot is a B2B SaaS, dedicated to enhancing the audiovisual industry through content demand data analysis, providing strategic foresight for global and regional players.•Launched the Latin American office, in São Paulo; recruited and managed the new team; provided sales management support; Parrot brand management and regional market planning; attended events as the Parrot representative for the region; coordinated cross-functional teams and deliveries through different offices and time zones: São Paulo, Mexico City, New York, Los Angeles, and Auckland.•Led the customer success through customer relationship management (CRM) for Iberian and Latin American media and ads agencies partners: Disney-FOX, A + E, DirecTV-SKY, Amazon Prime Video, YouTube Premium, Facebook Watch, Turner Spain, Mediaset, MediaCom, and WMcCANN (representing 60% of Parrot revenue).•Client’s data management, data extraction, cleaning, and visualization using tools such as SQL, R, Python, and building dashboards with PowerBI and Tableau.•Delivered pitches on audience demand analysis supporting the greenlight process.•Worked with the Product team to develop tailored data science solutions focused on the client's needs.•Delivered strategic data insights and qualitative research for C-level and its teams, mainly Operations Depts such as Product Development, Content Strategy, Licensing, Programming, and Marketing. Provided onboardings in Portuguese, English, and Spanish and acted as a problem solver.•Accomplishments: Portfolio Growth: 2 new accounts; MRR Retention Rate 132%; Account Retention Rate: 11; Increase in Product Adoption: 18 people.

MBA in Business Management and Competitive Intelligence> Lecturer: Communication with the Market and Social MediaMBA in Marketing Management and Digital Intelligence> Lecturer: Communication and Branding

Led the Content Curation Ops team as responsible for the finance and budget, key business targets, data analysis and metrics, team performance, and assessments based on Globo TV OKRs and KPIs.•Life Cycle Project Leadership: a group that brought together all the C-level of Globopar channels, SVODs, and websites, to content creation intelligence and resource sharing across the company and its subsidiaries.•Implementation of data-driven windowing planning supported by audience behavior analytics, TV ratings, market research, content trend analysis, web analytics, focus group sessions, and on-demand surveys.• Content Strategy and Content Development: management of Globo TV shows library. Plan and develop TV shows reformatting projects to re-air on the free-to-air channel, pay-TV channels, or the Globoplay (SVOD). Editing supervisor for content delivery.•Developed and implemented Content Policies for video, based on Globo Group Guidelines and Brazilian Rating Standards.•Content Creation and Product Development: The Voice Reunion (12 episodes); Globo Repóter Special (240 episodes); Profissão Repórter Best Moments (36 episodes). Coordinated the reformatting projects of 34 TV shows delivered to Globoplay (SVOD), Viva, Multishow, SporTV, and BIS. In 2017, Viva closed the year as the 3rd most watched pay-TV channel, the audience increased by 37% over last year.

Responsible for the adoption of big data analytics as a source of data-driven insights focused on TV shows creation (product development).•Conducted pitching sessions and decks delivering insights, research, and lectures on consumer behavior and specific topics to develop entertainment shows - web series, soap operas, series, talk shows, and reality shows.•Content Strategy and Product Development: quantitative research and qualitative research analysis on content demand and audience data in the entertainment market aiming to deliver reports on trends in society, behavior, and technologies changing the content market for C-level members and creators (executive producers and screenwriters).• Support the greenlight process with research focused on audience content demands.•Project Management: designed and implemented an experimental Hackathon project focused on creating solutions for TV shows, among others.•Released the partnership between Globoplay, Globo TV and Comic Con Experience Brazil (CCXP).

Courses- Audiovisual Industry Policies and Regulation- Content Curation for digital platforms- Governance and compliance for media companies- Internet and Broadcast Media legislative and regulatory developments

Responsible for the press relations of human resources companies, investment funds, food companies and music festivals (e.g.: Rock in Rio)Counseling clients around deliver statements for media (media training), and public speaking.

I was responsible for internal communications content that is delivered within Piquet Carneiro University Hospital, including reminders, memos, contests, fundraisers, marketing material, and job descriptions.- My primary responsibilities were:- Manage internal communications output.- Prepare strategic communication plan for the Hospital.- Ensure communication strategy is consistent and reflects the organization’s strategic vision.- Measure and present results of communication efforts.- Adjust communication plan as needed.- Suggest what information should be presented to employees.- Set timing of release to coordinate with Hospital events or initiatives.- Support ideas with research and experience.- Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.- Ensure consistent framing of messages for diferent audiences: users, doctors and researchers. - Edit and revise content as necessary.- Ensure workers are engaged in company initiatives.- Write, edit, design, and print internal publications.

Repórter da Revista Soluções BR e do Jornal do Revendedor, veículos de comunicação interna e externa da Petrobras Distribuidora. Foi colaborador da Revista Conjuntura Econômica, publicação editada pela Fundação Getúlio Vargas - FGV, na edição XX com a reportagem "Essa indústria tem remédio" sobre a cadeia farmacêutica e farmoquímica brasileira. Também atuou como consultor para a reformulação do site da ASA - Applied Science Associates South America.

- Elementary School Teacher - 4th grade/year - Disciplines: Math, Portuguese, Science, Geography and History.