Currently, I am the founder and CEO of Armatore Market + Science - a pioneering deeptech company in large-scale fan analysis. Our focus on innovation and technology enables us to create novel business models for the industry by building advanced solutions and predictive models utilize artificial intelligence, machine learning, and data science to understand what fans desire, require, aspire, and purchase. These insights help organizations enhance fan engagement, expand their audience, increase sales conversions, create more valuable sponsorships, and much more.I firmly believe technology is reshaping consumer behavior, and business decisions must involve an understanding of the constantly evolving and participatory nature of the consumer. Consequently, an AI capable of providing effective responses is fundamental.With 20 years of experience in marketing, communication, and sales, and a PhD focused on consumer behavior and branding (FEA-USP / UMass), I have a wealth of expertise in marketing research, intelligence, and strategy development, digital marketing, promotions, customer relationship management, and prospecting. I have worked in companies across various market segments in both the public and private sectors, launching new products, managing accounts, interfacing with clients, and leading multifunctional teams with great success.As an academic professor, I teach in undergraduate, MBA, Master's, and PhD programs in brasil and other countries. Additionally, I conduct research on consumption behavior and artificial intelligence, collaborating with various partner institutions on a national and global scale.