Gabriela Ferraresi Email & Phone Number

State Of São Paulo, Brazil

As a Consultant - Product and Culture at Armatore, my mission is to support the development of product strategies that position the startup as a leader in consumer behavior analysis using data and artificial intelligence. I work closely with various teams to ensure that product initiatives are executed cohesively and effectively, fostering a culture of innovation and continuous growth● Product Strategy Development and Market Positioning: I collaborated on the creation and execution of the product strategy, leveraging data and AI. I identified market opportunities and prioritized features aligned with the company’s strategic objectives.● Interdisciplinary Collaboration and Facilitation: I promoted integration between marketing, development, and operations teams, facilitating brainstorming sessions to foster alignment and cohesive execution of product initiatives. I encouraged the exchange of ideas and continuous collaboration to improve results.

São Paulo, Brazil

Direct report to the Technology Director. Responsible for leading multidisciplinary squads focused on data solutions, with an emphasis on implementing scalable and cost-effective solutions to support the company’s sustainable growth. Managed teams and efficiently allocated resources, focusing on maximizing productivity and delivery quality.Conducted alignment and follow-up meetings with teams, anticipating risks and implementing quick resolutions. Developed people through mentorship, 1:1s, and continuous feedback, promoting a collaborative work environment aligned with the company’s strategic objectives.Defined strategies for team allocation reviews and restructured the work model to achieve greater operational efficiency. Actively participated in the financial management of the business unit's IT, ensuring budget control and optimizing available resources.Responsible for transparent communication with stakeholders, ensuring that squad deliveries were always aligned with the company’s goals and that expectations were managed effectively.Highlights:● Development of Data Quality Tool: Led the creation of an internal data validation tool, resulting in a significant reduction in bugs and increased process efficiency. ● Data Integration for Occupational Health and Dashboard: Played a crucial role in integrating data from multiple sources, driving new functionalities in the central data product and generating a significant competitive advantage for the commercial area.

São Paulo, Brasil

Direct report to the Technology Director. Responsible for managing and validating health data, focusing on the creation and development of dashboards and indicators to optimize data ingestion and processing. Led multidisciplinary squads, ensuring clarity and purpose in deliveries, with an emphasis on agile processes and collaborative prioritization.Conducted specialized processes for discovering, refining, and validating health data, collaborating with Analytics teams, responsible technicians, and business areas. Actively developed MVPs for dashboards, reports, and indicators to facilitate validation and strategic decision-making. Executed and led team ceremonies, removing impediments and ensuring frequent, high-quality deliveries.Responsible for stakeholder management, seeking transparency and alignment of expectations, and ensuring collaborative prioritization that balances delivery capacity with impact and relevance. Mentored other Product Owners, promoting professional growth and team development.Highlights:● Automation of B2B Telemedicine Reports: Led the creation of dashboards that eliminated manual tasks and provided real-time information, significantly improving decision-making.● Data Integration for Revenue Tracking: Contributed to the integration of data from multiple sources, resulting in increased revenue and demonstrating the ability to generate value from integrated data.● Implementation of OKRs: Implemented a culture of tracking based on OKRs, increasing team visibility and engagement regarding the impact of their work, resulting in the improvement and achievement of established goals.

São Paulo

Direct report to the GPM, I partnered with multidisciplinary teams in the discovery, refinement, and validation of internal data, focusing on the collaborative creation of MVPs for dashboards and reports to optimize processes and facilitate user validation. I worked closely with stakeholders and technical teams to implement workflow improvements, ensuring a balance between business and technical deliveries and maintaining the sustainability of the data platform.I actively collaborated with Analytics teams, system technicians, and business areas to conduct specialized processes. Together, we defined data entry standards, DoR, and DoD, reducing the data delivery time from 40 to 5 days. I participated in the creation of data communication products, jointly developing portals and tools that significantly improved information exchange.I led, with the team's support, the execution of team ceremonies, removing impediments and ensuring frequent, high-quality deliveries, always focusing on sustainable planning.Highlights:● Effective Communication Culture: Collaborated in creating a transparent environment by implementing an information portal and visual tools that facilitated knowledge sharing.● Automation of Data Ingestion Tests: Assisted in automating tests, accelerating the release of data domains, and ensuring information quality.● Process Optimization: As a team, we implemented improvements that reduced data availability time by 40%.● MVP for Metadata and Security Management: Developed an MVP to centralize security tags, speeding up access and reducing inquiries.● Architecture Optimization: As a team, we redefined the architecture of a migration project, accelerating value delivery.

São Paulo, Brasil

Responsible for backlog management and leading development teams, ensuring clarity of the problems to be solved and the quality of deliveries. Conducted user interviews, analyzed feedback, and collaborated with UX/UI to identify and understand user needs.Led the creation and detailing of product stories, aligning them with the team's capacity and defining acceptance criteria. Effectively managed the backlog, prioritizing based on the value delivered to the user and using data and metrics to ensure confidence in execution. Actively collaborated in communication and sharing of completed deliveries, ensuring efficient validations with users.

São Paulo, São Paulo

Responsible for automating the pricing processes at Grupo BIG (retail and wholesale) and for maintaining the available products. Managed projects, created schedules, and ensured efficient execution of planning.Conducted system usage journey mappings, identifying bottlenecks and impacts that caused issues. Continuously validated solution proposals, ensuring they effectively addressed problems and were quickly implemented. Managed stakeholders with transparent communication about the feasibility of developing improvements and systems, presenting risks and impacts. Developed training sessions to disseminate knowledge and provided direct support to users.Highlights:● Critical Date Item Pricing: Developed a system for adjusting prices of products nearing expiration, resulting in greater efficiency and reduced losses. ● Automation of Regular Pricing Process: Collaborated in the creation of a digital product that integrated various areas and systems, optimizing pricing time and reducing manual errors. ● High-Low Pricing: Implemented a system that allowed for mass and real-time price changes, accelerating promotional sales and demonstrating the ability to adapt to business needs.

São Paulo, São Paulo, Brazil

As a Product Owner, my mission was to provide clarity to the development team regarding the problems to be solved, ensuring quality and adherence to results through the following actions:● Needs Discovery: Specialization in identifying and understanding user needs, conducting interviews, and evaluating feedback. Presentation of problems to the development team to propose the best technical solution.● Ensuring Consistent and Quality Deliveries: Skill in refining and detailing product stories, making them aligned with the team's capabilities. Active participation in the testing of each development to ensure consistent and quality deliveries.● Backlog Management: Experience in effectively managing the backlog, prioritizing based on the Value Delivered to the user. Use of development data and metrics to ensure the necessary effort and confidence in execution.● Execution and Leadership in Team Rites: Assurance of essential elements for effective business refinement, active monitoring of technical refinement. Dedication to removing impediments, clarifying doubts, and addressing the team's needs for frequent and quality deliveries.

Barueri - Sp

Business Analyst in the Innovation area, her activities included developing proposals to attract new clients, participating in Proof of Concepts (POCs) involving partner tools, managing work and prioritizing team activities, creating presentations to share knowledge on innovative topics, and developing a program to incentivize collaboration and innovative ideas within the company.

São Paulo, São Paulo, Brazil

Business Analyst with experience in data architecture, project metrics, manual testing, and quality assurance. Acted as a liaison with clients, validated processes, and created status reports. Participated in the re-certification of Software CMMI Level 3 maturity.

Data Analysis Intern, her activities included supporting development teams, verifying data models, creating checklist documents, and developing training materials in data modeling. Her work aimed to ensure adherence to client needs and data normalization rules.

During a programming internship program, a comprehensive training of 798 hours was conducted, covering topics such as programming logic, COBOL and JAVA languages, DB2 database, data modeling, APF counting, requirements gathering, testing, and behavioral training. This experience resulted in significant professional development advancement.

● Preparation and Delivery of Ongoing Classes: Regular planning and execution of English classes.● Study and Enhancement of Techniques for All Age Groups: Investment in teaching techniques to engage children, teenagers, and adults.● Student Progress Assessment: Monitoring student performance and conducting assessments.● Proficient Knowledge in Grammar Rules and Language Formats: Extensive mastery of grammar rules and various language formats in English.● Deep Understanding of English Language Communication: In-depth knowledge of English language communication, including types and nuances.

Mba, Business Intelligence

Engenharia Da Computação, Computer Engineering